Playbooks and reports
from 4,000+ experiments.
Free for every online shop.

Our 10 best A/B tests, backed by 4.3 million tests

Ten tests shops kept more often than the average test. More revenue from the traffic you already pay for.

Triumph Funnel Breakdown

Triumph's funnel is a CRO masterclass for premium lingerie brands. From landing page to checkout - every step is designed to convert and retain. I turned it into a…

How we built the genome

Where the tests in the genome come from and how Apex learns from them.

How SNOCKS scaled from €2M to €90M a year

350+ A/B tests since 2019 added €8.2M+ in revenue while SNOCKS grew from an Amazon seller into its own online brand.

Statistics tools

Calculators for planning and reading your A/B tests: significance, sample size and test economics.

Claude Resources for e-Commerce in 2026

I built the Claude Framework for e-Commerce Managers. 11 resources covering a specific task. Here's what they do 👇

SKIMS & Kylie Cosmetics Funnel Breakdown

If you run an Ecom brand, this is a must-see.

Urgency & Scarcity: what Ecom brands with €100M+ know that you don't

This is the framework behind €1.7M in conversion uplift zero extra ad spend. I see this on almost every audit of 7–9 figure brands:

How KoRo added €2.56M in 6 months by turning first-time A/B testing into a research engine

KoRo went from zero structured A/B testing to +10% session conversion rate and €2.56M added revenue in six months.

DRIP Iterative Prioritization

A prioritization system to decide what to test first, reduce low-impact experiments, and continuously improve test velocity.

A/B-Tests from $100M DTC Brands

The ultimate A/B Test Blueprint for Shopify stores in 2025 ⚡ €19.528.926,52 in A/B Test wins - backed by data, not guesswork.

H&M Group Homepage Breakdowns

This is how a €21B Fashion Ecosystem Shapes Modern Retail. 8 global brands and 4,000+ stores under the same group: H&M.

Ecom Optimization Framework

We broke down 850+ funnels in 6 years. Here's what we learned... Most Ecom owners optimize in the dark.

How Kickz went from 0.59% to 2.7% conversion rate in 3 years

Conversion rate from 0.59% to 2.7% over 3 years. 83 experiments contributed to a successful acquisition.

DRIP Rapid Testing Protocol

A fast execution protocol to go from hypothesis to live experiment with clear ownership, timelines, and feedback loops.

540+ A/B Test Ideas

Here are 541 CRO optimizations you can apply to your e-Commerce store. We’ve broken down 950+ DTC funnels over the last 7 years.

Omega Funnel Breakdown

From landing page to checkout — every step is engineered to convert trust into commitment. I turned it into a plug-and-play breakdown you can actually use.

The €400K Gap Mobile Conversion Crisis

Your mobile conversion rate is likely 𝟱𝟬% 𝗹𝗼𝘄𝗲𝗿 𝘁𝗵𝗮𝗻 𝗱𝗲𝘀𝗸𝘁𝗼𝗽. At , that’s around €𝟰𝟬𝟬𝗞 𝗹𝗲𝗳𝘁 𝗼𝗻 𝘁𝗵𝗲 𝘁𝗮𝗯𝗹𝗲.

How Giesswein added €12.2M in revenue after a post-COVID drop

Recovered from a post-COVID revenue drop. A single test added €232,500/month. 25.3× ROI on the program.

DRIP Category Entry Point Worksheet

A worksheet for mapping category entry points and turning customer intent moments into stronger conversion pathways.

389 CRO Ideas Swipe File for e-commerce Managers

389 CRO Ideas Swipe File for e-commerce Managers ↓ Your next test idea might already be sitting in another brand’s store.

Lego vs. Nintendo Funnel Breakdown

LEGO & Nintendo win online with billions in global sales. If you run an Ecom brand, this is a must-see.

Free AI CRO Audit by DRIP Agency for e-commerce Managers

Free AI-powered CRO audit that analyzes your e-commerce store in 5 minutes. And gives you 3+ personalized recommendations based on 4,000+ A/B tests.

How Oceansapart added €323K/month in 6 months starting from zero data

From zero analytics data to €323K/month in additional revenue. 18 winning tests in 6 months.

DRIP Predictive Consumer Research

A research framework to surface predictive customer insights and translate them into testable growth opportunities.

12 A/B-Test from $100M+ Brands

We’ve run 4,000+ A/B tests for Europe’s top Ecom brands. Broken down 800+ funnels over the past 6 years.

300+ Landing Page Inspiration Playbook

300+ Landing pages...€500M+ in generated Ecom revenue. All from top 1% DTC brands like HelloFresh, SNOCKS & Giesswein.

DRIP Growth Protocol

I just released the Complete Checkout Audit System (free PDF). Our playbook to find €40k-€180k in fixable revenue leaks in any eCommerce funnel.

How Blackroll added €773K/month by turning a complex product range into a testing system

Built a persona-specific CRO system for sleep and fascia buyers. €3.2M generated from research-led testing.

I installed a Claude skill that runs 15 CRO audits

I built a Claude skill that runs 15 CRO audits. Not prompts, a skill.

75+ A/B-Tests ideas for e-Commerce Managers

We've run 4,000+ A/B tests for Europe's top Ecom brands. Broken down 850+ funnels over the past 6 years.

Aritzia Funnel Breakdown

Aritzia's funnel is a CRO masterclass for premium fashion brands. From landing page to checkout - every step is designed to convert and retain. I turned it into a plug-and-play…

Product Detail Page (PDP) Audit Checklist

Shopify released the PDP Audit Checklist two months ago. We built 86+ copy-paste CRO ideas for e-commerce managers ↓

How Purelei added €3.7M by scaling experimentation beyond internal capacity

Scaled experimentation beyond internal capacity. 32 experiments, 22 winners, and a 69% win rate for a €60M+ jewelry brand.

GPT CRO Prompts

Speed up your CRO process with AI prompts that actually work. What used to take hours now takes minutes.

A/B Tests from Blackroll that Generated €761,622.03

The total projected monthly revenue uplift from the top 15 tests is: €761,622.03 per month

PSG Funnel Breakdown

The insider scaling strategies of PSG. A $70M+ fan-powered DTC machine. Their official store is turning global fandom into Ecom growth-

How to Master Psychology Triggers to Increase your CR

Most people assume social proof always works, but our data says otherwise. We've run 4,000+ A/B tests across 250 European DTC brands.

How Coop scaled CRO across 10 e-commerce brands

A centralized CRO program improves testing quality and conversion outcomes across Coop's e-commerce portfolio.

19+ CRO & AI Resources by DRIP Agency

Your new department: 19+ CRO & AI resources All powered by our team that generated €500M+ in Ecom revenue 👇

Ecom Essentials Bundle 2025

40+ CRO resources that generated €500M+. Yours free before 2025 ends.

Google Analytics Setup Guide for eCommerce Funnels

Step-by-step guide on setting up Google Analytics to find fixes that generate $150K+/month. \- Low ARPU from top traffic sources

Claude Opus 4.7 just dropped...

Claude Opus 4.7 just dropped. Here's 12 CRO Skills for it 👇

How Livefresh generated €4.7M by turning a health reset into a guided buying system

202 experiments and 55 winners turned cleanse motivation into a guided buying system.

Looker GA4 Dashboard

Last month we spent 8 hours creating GA4 reports in Excel. This week we do it in 30 seconds.

36 High-impact CRO Ideas from $100,000,000+ Fashion Brands

We’ve run 4,000+ A/B tests for Europe’s top Ecom brands. Broken down 950+ funnels over the past 7 years.

Patagonia & On Running Funnel Breakdowns

Patagonia & On Running dominate performance commerce with billion-dollar brand ecosystems. If you run an Ecom brand, this is a must-see.

Apex by DRIP: The Predictive A/B Testing Platform

We built one of the largest A/B test databases in e-commerce: 4.3 million tests from 151,000 shops, since 2011. On top of it we built our own testing tool, Apex.

How SendAFriend added €1.8M/year by turning social traffic into emotional gift decisions

Built a data-driven team while generating €1.8M/year. 56 experiments, 18 winners, and 13.5× ROI.

Test Profit Calculator (repost)

I just created a Google Sheet that calculates the real profit impact of your A/B-Tests. After running 3,300+ experiments for 7–9 figure Ecom brands,

75 A/B-Tests from 8-Figure Brands

We’ve run 4,000+ A/B tests for Europe’s top Ecom brands. Broken down 950+ funnels over the past 7 years.

Top 80 Ecom Homepages from $100M+ Brands

I’ve broken down 850+ e-commerce funnels over the last 6 years. Run 3,300+ A/B tests.

The Complete Guide to Conversion Rate Optimization

This is our complete guide to Conversion Rate Optimization. Everything we learned from 4,000+ experiments and €500M+ in tested revenue.

How a beauty-tech brand increased purchases by 6.5% with clearer product selection

DRIP combined customer research with experiments tracked in Apex to build a structured testing program. Clearer product selection increased purchases by 6.5%, while negative results informed which changes to stop.

Clawdbot Social Media Automation Guide

Step-by-step Clawdbot setup to automate any repetitive marketing task in 60 minutes. And never do it manually again.

10+ A/B Tests where Social Proof backfired

These A/B tests looked like sure wins... They weren't. See what to avoid before your competitors waste the budget testing it themselves.

PrepMyMeal Funnel Breakdown

PrepMyMeal's funnel is a CRO masterclass for meal delivery brands: It strips the checkout down to 3 clicks — every step is designed to convert and retain.

139 CRO Checkpoints for e-Commerce Managers

139 CRO checkpoints for e-commerce managers ↓ Built on 4,000+ A/B tests, 7 years of testing European DTC brands.

New Shades: €800,000 more annual revenue through A/B testing

New Shades sells blinds and sun protection online. With DRIP, the team tests every idea instead of deciding on gut feeling: from the product listing page to fabric sample orders.

GPT 100+ CRO Power Prompts

I just put together 105 GPT Power Prompts for CRO. A cheat sheet for smarter experimentation.

The Claude + Google Tag Manager Playbook

R.I.P. Manual Tracking Audits I built a Claude workflow that audits your entire GTM container.

The Ultimate 49-Points Landing page Checklist

The 49-Point Landing Page Checklist for e-commerce managers ↓ Audit your landing page for unclear offers, missing proof, and friction before the click.

The Psychology of Pricing (Insights on Pricing Psychology)

10 pricing psychology tactics to run A/B tests that generate €100K+/month in extra revenue. \- Discounts that kill your brand perception

Mofakult: 10%+ growth with 30% lower marketing costs

Mofakult keeps classic mopeds running with parts for riders in 12 countries. Instead of building on gut feeling, the team now tests every change, from the product page to the checkout.

15 GPT-5.5 Prompts to generate A/B Tests Ideas

I built 15 prompts that turn GPT-5.5 into a senior CRO strategist. Most A/B test ideas fail because they start with opinions, not evidence.

12+ Top Winner Tests from SNOCKS

12+ A/B-Tests from Snocks proven by us. I share our ultimate CRO blueprint for Shopify stores!

Ryanair Funnel Breakdown

Why did I spend 27 hours breaking down this $18B airline funnel? Because most people only look for strategies from Ecom sites.

PDP Audit for BFCM

Ecom owners: save this and use it for Q4. 188 CRO resources to boost your sales (BFCM Edition).

SNOCKS Case Study

We helped SNOCKS increase their Revenue Per User by 148% (€50M in 5 years. SNOCKS now does €90M+ a year.

15 Claude Skills for CRO & A/B-Testing

15 Claude Skills that run your e-Commerce store From cart abandonment to statistical significance - handled by Claude 👇

Ecom Essentials Bundle April

Ecom owners, take this (free) and keep it forever. I just bundled together some of the most valuable CRO, A/B testing, and ecom resources we’ve ever shared.

Qatar Airways™ Funnel Breakdown

From search booking seat selection checkout —

Customer Psychology Audit of Air Up

I just released a full psychology audit of Air Up. A €100M brand with one conversion gap worth stealing.

OceansApart Case Study

We ran 35 A/B tests for one brand. Here's what we learned... Ecom owners don't know what's killing their conversions.

The CRO Claude Skills System

I built an the CRO Claude Skills System for Claude. 10 skills. Full list in the image.

60+ A/B-Tests from 8-Figure e-Commerce Brands

We’ve run 4,000+ A/B tests for Europe’s top Ecom brands. Broken down 850+ funnels over the past 6 years.

Prada & Dior & Versace Funnel Breakdowns

Prada, Dior and Versace win online with €12B+ in sales. If you run an Ecom brand, this is a must-see.

12 Claude + CRO Stack Combos

I built a Claude CRO Stack Combo for e-commerce Managers. 12 copy-paste Claude Skills that run your A/B testing & CRO ↓

Giesswein Case Study

We broke down 4,000+ A/B tests across 250+ brands in 6 years. Here's what we learned... Ecom owners don't know why their revenue dropped. Even the ones doing 8 figures a year.

15 Claude Skills for e-Commerce Managers

15 Claude Skills I wish I'd had when I started in e-Commerce. Each skill comes with rules, inputs, and a step-by-step process.

Database for Mobile A/B Tests

€260,442.21 in extra revenue generated with these 15 mobile A/B-Tests across 3 clients. And I'm letting you steal them. We've run 4,000+ A/B tests, optimizing conversion rates…

Peloton vs Oura Funnel Breakdown

Peloton & Oura dominate online performance with multi-billion dollar wellness and performance ecosystems. If you run an Ecom brand, this is a must-see.

Customer Journey Checkpoints

We just launched our full customer journey CRO System. 135+ checkpoints you can apply now to your Shopify store.

Koro Case Study

KoRo added €2.56M in 6 months without increasing ad spend. Here's how we built their first structured CRO system from zero.

The Claude Skills Starter Pack

I compiled every resource you need to master Claude for E-Commerce. 17 free resources. Bookmark this.

52 A/B-Test Ideas for $100M+ Brands

We’ve run 4,000+ A/B tests for Europe’s top Ecom brands. Broken down 850+ funnels over the past 7 years.

& Other Stories Funnel Breakdown

& Other Stories’ funnel is a CRO masterclass for elevated fashion brands. From landing page to checkout - every step is designed to convert and retain. I turned it into a…

How Fashion E-Com Brands Go From 1.5% CR To 4% In 6 Months

I just released a full Google Doc showing how Ecom Brands go from 1.5% to 4% conversion rates in 6 months (+266% revenue). This isn’t theory.

6 CRO Case Studies by DRIP Agency

We broke down 950+ funnels in 7 years. Here's what we learned... Most Ecom owners optimize in the dark.

10 Claude Skills every e-Commerce Manager Should Use

Claude Skills dropped in January. I built 10 for e-Commerce managers. A Skill is a markdown file.

A/B-Tests MEGAFILE

We’ve run 4,000+ A/B tests for Europe’s top Ecom brands. In the past 6 years, we’ve optimized online shops for DTC brands

Global Footwear Homepages

<https://airtable.com/appvAgYoPm2GbpRaN/tblxTc7dGaSmd6mgH/viwLTM35o6piMQAIW/receECPWVSJaNyqlu?blocks=hide&date=2026-05-26&mode=month> --

“How we run 50+ tests per month”

We helped generate over €500,000,000 in extra revenue for our Ecom clients. What made the difference?

5 e-commerce case studies for CRO

FloWe broke down 850+ funnels in 6 years. Here's what we learned... Most Ecom owners optimize in the dark.

A/B Test Calculator by Drip

I just released a FREE tool to calculate statistical significance for A/B Tests - without spreadsheets, formulas, or mistakes. After reviewing hundreds of real Ecom experiments

Ecom Bundle of April (2026 Edition)

I'm giving away 27 High Quality CRO & e-Commerce AI workflows. For FREE!

Rhode x Fenty x Kylie Cosmetics Funnel Breakdown

You're gonna want this. Fenty Beauty, Kylie Cosmetics & Rhode Skin marketing strategies now valued at over $5 billion combined. Fenty alone sits at $3B, Rhode was acquired for…

The Hotjar Guide for E-commerce Teams (2026)

This is our Hotjar practical guide for ECOM teams. If you are an e-commerce manager, this is amust-see.

BLACKROLL Case Study to Unlock 7-Figure Growth

BLACKROLL grew +34% revenue by selling to two audiences on the same site How we helped Blackroll unlock 7-figure growth through strategic CRO.

2026 Techstack by DRIP Agency (February edition)

I'm giving away 15 High Quality e-Commerce & Marketing AI workflows. For FREE!

75 A/B-Tests from 8-Figure Brands MEGAFILE

We’ve run 4,000+ A/B tests for Europe’s top Ecom brands. Broken down 950+ funnels over the past 7 years.

MANGO Funnel Breakdown

Mango's funnel is a CRO masterclass for accessible premium fashion brands. From landing page to checkout - every step is designed to convert and retain. I turned it into a…

200+ Black Friday Ideas for E-commerce Teams

Ecom owners: save this and use it for Q4. 200+ CRO resources to boost your sales (BFCM Edition)

Send a Friend Case Study

We helped SendAFriend add €1.8M/year by making gift decisions feel personal. When SendAFriend came to us, they had strong social traffic:

12 Claude Skills Built for E-Commerce

Top 12 Claude Skills Built for e-Commerce Managers. I've spent the last 2 weeks building and breaking Claude Skills.

The €84,937,328.27 Test Library

Here's €84,937,328.27 in documented test results. This is what 7 years working with 250+ Europe 1% DTC brands looks like.

ARKET Funnel Breakdown

ARKET's funnel is a CRO masterclass for slow fashion brands that compete on curation. From landing page to checkout,

How to run Pricing Experiments that maximize Revenue

I just released a guide on how to run pricing experiments that maximize revenue. You're already paying to bring people to your shop.

Purelei Case Study

We added €3.7M to a €60M jewelry brand by fixing their product pages. Here's what we learned...

7 Claude Loops that run your CRO & A/B-Testing

7 Claude Loops that run your CRO & A/B-Testing Test calls, hypothesis recovery, client reports - all on a schedule 👇

BLACKROLL Top 10 AB-Tests (2025)

My best ever "10 A/B-Tests" from an 8-figure brand. (Comment "TOP" to get the full Notion.) ⚡

Swarovski Funnel Breakdown

Swarovski's funnel turns one-time buyers into collectors. From landing page to checkout—every step is designed to drive multi-item purchases and collection building.

eCom Copywriting Guide 2026

We generated over $500,000,000+ extra revenue for our ecom clients. What made the difference?

Livefresh Case Study

We've done CRO for over 250 top 1% brands worldwide. Why do we keep doing it?

The 20 Prompts pack for e-Commerce

Claude Skills dropped in January. We built 20 of them for CRO & A/B Testing. And they're free.

MEGAFILE +€690M in A/B Tests

This megafile is responsible for €690M in combined revenue across 2 of Europe's fastest-scaling DTC brands. This is the closest thing to a "CRO money printer" you'll find.

Jacquemus x Loewe Funnel Breakdown

Jacquemus & Loewe dominate online performance with multi-million dollar luxury machines. If you run an Ecom brand, this is a must-see.

Introducing Claude Design by Anthropic Labs

Canva and Figma should be worried. Here's why. Anthropic just launched Claude Design.

KICKZ Case Study

We increased a clients conversion rate from 0.59% to 1.9% in 1 Year I just wrote down the exact process on how we did it.

Claude CRO Toolkit

I'm giving away 5 free Claude workflows for Ecom teams: the Claude CRO Toolkit. At some point we realized our team was spending more time setting up AI than using it.

50+ AOV & Cart Abandonment Test Ideas

We’ve run 2,500+ A/B tests for Europe’s top Ecom brands. And after analyzing 800+ funnels across industries...

Swarovski & Cartier Funnel Breakdown

Swarovski and Cartier win online with €10B+ in sales. If you run an Ecom brand, this is a must-see.

AI Resources for e-Commerce in 2026

I built the AI Resources Hub for e-Commerce Managers in 2026. 6 resources covering Claude, CRO, automation, image generation, and Excel workflows.

10 Gemini prompts you can run on every Product Page audit.

10 Gemini prompts you can run on every Product Page audit. Live page data, answered in plain English 👇

30 A/B-Tests & €7,000,000 in Revenue

These A/B tests generated millions in revenue (€7M+ to be exact). We’ve run 4,000+ A/B tests across 250+ European DTC brands.

Sephora & Douglas Funnel Breakdown

Douglas & Sephora dominate European beauty with €5B+ in combined revenue. Douglas & Sephora win online with €5B+ in sales.

A Guide to Claude for CRO & A/B Testing in E-Commerce

The Guide to Claude for CRO & A/B Testing in E-Commerce is here. 7 skills, 4 workflows, copy-paste prompts 👇

10 Hermes Agent Prompts for e-Commerce Managers

Hermes Agent dropped 4 months ago. We built 10 prompts for e-Commerce managers. Here's what they do 👇

35 A/B-Tests from 8-Figure E-commerce Brands

We’ve run 4,000+ A/B tests for Europe’s top Ecom brands. Broken down 950+ funnels over the past 7 years.

H&M Brands Homepage Breakdown

How a €21B Fashion Ecosystem Shapes Modern Retail. 8 global brands and 4,000+ stores under one group: H&M.

I cancelled my ChatGPT subscription

I just canceled my ChatGPT subscription. Because this alternative works 10x better.

How to Generate Unlimited Static Ads With Claude Code + Nano Banana 2

Step-by-step Claude Code system to generate unlimited static Ads in minutes. And turn one winning concept into 20+ production-ready creatives.

Claude Engine for CRO Teams

I built a Claude CRO Engine for Ecom brands. Each resource covers a specific part of the testing workflow. Here's what they do 👇

DTC Funnels from $100M+ Brands (Samu's account)

Last year during the holiday season, I spent 50 hours analyzing 10 of the world's largest D2C brands. I spotted many things that were great - and a few that weren’t.

Ecom Essentials Framework (July Edition)

14 Claude resources that actually increase revenue. And I'll tell you what each one does for your e-Commerce store:

Claude Managed Agents: Get to production 10x faster

Anthropic just dropped something the dev world is talking about. And 99% of e-Commerce teams have no idea what it means for them.

15 A/B Tests with the best ARPU increase for Kickz

We generated €1.4M+ with these A/B-Tests for our client. And I'm letting you steal them.

ASOS Funnel Breakdown

22M customers. 850 brands. One seamless funnel. ASOS built the gold standard for fashion ecom.

Rhode x Sephora

Rhode & Sephora win online by turning beauty culture into commerce. If you run an Ecom brand, this is a must-see.

The Clarity + Claude Opus 4.8 Backlog Workflow

I built a workflow that turns a Clarity session into a full testing backlog using Claude Opus 4.8. Microsoft Clarity: your CRO program,

The Claude Cowork Playbook for DTC Brands

Free Claude Cowork playbook for DTC brands. Covers 10 workflows that replace the busywork eating your week.

Salomon & HOKA Funnel Breakdown

If you run an Ecom brand, this is a must-see.

The Claude CRO Guide

The CRO Guide 2026 with Claude is here. 20 Claude Skills, a 5-agent system, cheat codes 👇

5 Claude Code Skills (April Edition)

5 CRO Skills to upgrade your Claude Code. For non-technical operators 👇

A/B Tests Database: MEGAFILE

I analyzed 49 A/B tests from PUMA, Birkenstock, and Bose to find the patterns that predict winners. Most tests fail because teams guess at psychology instead of understanding it.

Dior Funnel Breakdown

Dior's funnel is a CRO masterclass for heritage luxury brands that sell legacy as much as product. From homepage to checkout, every step is engineered to convert and retain.

How do I make sure my copy speaks to the primal Ooga Booga brain in E-commerce

We generated over $500,000,000 extra revenue for our Ecom clients. What made the difference?

n8n Masterfile

R.I.P. Manual E-Commerce Operations I built 5 n8n automations that run your entire Shopify backend on autopilot.

567 Original Ideas to increase your Conversion Rate

How the top 1% of e-Commerce managers build their test backlog. 567 Original Ideas to increase your Conversion Rate 👇

Lululemon × Alo Yoga × Gymshark

Lululemon, Alo Yoga and Gymshark win online with €11B+ in sales. If you run an Ecom brand, this is a must-see.

How to (consistently) increase revenue

This is how you'll consistently increase revenue. For FREE.

MOFU / Claude Prompt Guide: Session Recording Analysis

We've analyzed 10,000+ session recordings across 250+ e-commerce brands over the last 6 years. And we cracked the code on turning user behavior into winning tests.

9 Cart Tests that generated €2,260,654.34 in additional Revenue

Here are 9 Cart A/B Tests that generated €2,260,654.34 ⚡ And I'm allowing you to steal them from me...

Gina Tricot Funnel Breakdown

Gina Tricot's funnel is a CRO masterclass for accessible fashion brands. From landing page to checkout, every step is built to convert fast and keep customers coming back.

101 Collection Page Checks to Increase your Conversion Rate

101 CRO checkpoints to audit your Category and Collection pages ↓ Built from our experience running 4,000+ A/B tests.

12 Claude Loops that run your A/B-Testing

12 Claude Loops that run your A/B-Testing Test calls, integrity checks, client reports: all on a schedule.

€750,710.83 in extra Monthly Revenue with these A/B Tests

€750,710.83 in documented A/B test revenue from OceansApart. With revenue uplift in euros and percentage attached to every single one.

MyProtein & Vital Proteins Funnel Breakdown

MyProtein & Vital Proteins win online with $3.3B+ in sales. If you run an Ecom brand, this is a must-see.

Ecom Essentials Framework (May Edition)

I'm giving away 27+ High Quality CRO & e-Commerce AI resources. For FREE!

74+ Claude Skills That Run Your CRO & A/B-Testing

74+ copy-paste Claude skills for e-Commerce managers ↓ Built on 4,000+ A/B tests across 250+ European DTC brands.

30 A/B-Tests & €7M in Revenue

These A/B-Tests generated Millions in revenue (€7M+ to be exact) See what worked - before your competitors do.

Douglas & Sephora Funnel Breakdown

Douglas & Sephora win online with $10B+ in sales. If you run an Ecom brand, this is a must-see.

Black Friday Cheat Code for e-Commerce Teams

I just released a full Google doc showing how to get a 30% revenue boost in just 48 hours. While optimizing over 300 BFCM campaigns for $100M-$1B Ecom brands.

AI-Powered-CRO-Analysis

I built a Claude skill that runs 15 CRO audits. Not prompts, a skill.

A/B-Tests from 8-Figure E Brands (MEGAFILE)

We've run 4,000+ A/B tests for Europe's top Ecom brands. Broken down 850+ funnels over the past 6 years.

Beauty & Personal Care Consumer Psychology Report 2026

We analyzed 220 A/B tests in Beauty & Personal Care. If you manage a Beauty e-com brand you need to see this.

How to Find CRO Optimizations with Claude

How to find CRO optimizations with Claude 👇 Every friction point on your site has a blind spot.

The Ultimate Hermes Agent Guide for e-Commerce Managers

🚨 BREAKING: The Ultimate Hermes Agent Guide for e-Commerce Managers I've spent the last few weeks going deep on every autonomous AI agent worth knowing.

45+ A/B-Tests for e-Commerce Managers

45+ A/B tests for e-commerce managers ↓ Built on 4,000+ A/B tests and 950+ funnels broken down over the past 7 years.

Versace Funnel Breakdown

Versace's online store is a CRO masterclass for ultra-luxury fashion brands. From landing page to checkout, every step is engineered to signal desire, justify premium pricing,…

MOFU / Microsoft Clarity Guide for Fashion E-commerce

Fashion e-commerce friction it's emotional. And most brands are optimizing for the wrong thing entirely. Here's what I find almost every time:

How Anthropic teams use Claude Code

There's a document that shows exactly how Anthropic's own teams use Claude Code. Most people haven't seen it. It covers 10 departments.

Psychological Triggers to Increase ARPU on Your DTC Store

Most people assume social proof always works. Our data says otherwise.

The North Face & O'Neill Funnel Breakdown

The North Face & O'Neill win online with $5.5B+ in sales. If you run an Ecom brand, this is a must-see.

SNOCKS Framework | Comprehensive Guide & Methodology

We ran 250+ A/B tests for SNOCKS And made them €8.6 Million in the process (without ad spend).

22 Claude Skills for CRO Managers

If you're a CRO manager using Claude Here's 22 skills that turn any Shopify store into a conversion machine.

A/B Test Patterns That Consistently Win

We've run 4,000+ A/B tests across 250 European DTC brands. Most test ideas don't move the needle, but 5 patterns show up as winners consistently.

Bullpadel Funnel Breakdown

Bullpadel's funnel is a CRO masterclass for premium padel brands. From landing page to checkout - every step is designed to convert and retain.

Carousel / SF - AI | Vintage Automobile Brand Ads

I went backwards for this one. Instead of imagining where automobile ads are going,

n8n Automation: Veo3 Image to Video Generator

Step-by-step n8n automation to create product videos for entire e-commerce catalogs. And get professional 360° videos that boost conversion rates.

Ecom Essentials Bundle of September 2026

I'm giving away 25+ e-Commerce resources to help you increase your revenue. For e-Commerce managers!

SKIMS & Triumph Funnel Breakdown

SKIMS & Triumph win online with $5B+ in sales. If you run an Ecom brand, this is a must-see.

There's a cheat code for Google Ads

There's a cheat code for Google Ads. Most people don't know it exists. It's called Claude MCP.

I built a skill for Hermes Agent that runs 15 CRO audits.

I built a skill for Hermes Agent that runs 15 CRO audits. Not prompts, a skill.

A/B Tests for €1M–€5M Revenue Brands

Stop copying what Gymshark does. These 15 tests were built for €1M–€5M revenue brands.

Nike x SALOMON x Adidas Funnel Breakdown

Nike, SALOMON & Adidas win online with $75B+ in sales If you run an Ecom brand, this is a must-see.

How to build product pages that generate millions (in profit)

The Product Page Framework Behind €500M+ in Revenue. Here's the system that is not guessing.

Ultimate n8n AI Agents MEGAFILE

I BUILT THE ULTIMATE N8N AI AGENTS MEGAFILE! Every single one solves problems I saw working with 250+ Ecom brands.

CRO & AI Resources by DRIP Agency BUNDLE

9+ CRO & AI resources powered by our team that generated €500M+ in Ecom revenue Everything we use to turn a leaking funnel into a revenue machine in a free bundle.

The Oodie Funnel Breakdown

The Oodie's funnel is a CRO masterclass for comfort-first DTC brands. From landing page to checkout - every step is designed to convert impulse browsers into repeat customers.

Claude Framework (4 Claude AI Resources)

We spent 2 months building the Claude stack every Ecom team needs. Most e-Commerce managers use Claude wrong.

5 CRO Skills to upgrade your Claude Code

I built a CRO framework for e-Commerce brands using Claude Code. 5 skills. Each one covers a specific task.

The e-Commerce Playbook of September

11 weeks until Black Friday. Most teams will spend 9 of them guessing. Most e-commerce managers plan Q4 on vibes...

Home24 Funnel Breakdown

Their online store is quietly reshaping how Europe shops for home & style— generating over in annual revenue.

The Ultimate Retention Audit Checklist

Ecom owners: take this (free) and have it forever. Our full post-purchase retention audit checklist.

9 Claude workflows for CRO & A/B-Testing

9 Claude workflows you can run weekly for your Shopify store. Ecom managers, grab this (FREE) and keep it forever.

Valentine's Day Ecom Bundle

Last-Minute Valentine’s Day Prep? Grab this CRO Bundle now. One thing I wished for when starting in CRO:

MAC Cosmetics Funnel Breakdown

MAC Cosmetics' funnel is a CRO masterclass for beauty Ecom brands. From landing page to checkout - every step is designed to convert and retain.

The e-Commerce Manager's Guide to Claude is here.

The e-Commerce Manager's Guide to Claude is here. 7 skills, 4 workflows, copy-paste prompts 👇

n8n Automation: Google Ads Audit with Automatic Scoring

Step-by-step n8n automation to audit any Google Ads account in 60 seconds. And get a complete 200-point health score.

End of month bundle

Ecom owners, take this (free) and have it forever. I just bundled together some of the most valuable CRO, A/B testing, AI, analytics, and funnel breakdown resources we’ve ever…

Ralph Lauren x Hugo Boss Funnel Breakdown

Ralph Lauren & HUGO BOSS win online with $10B+ in sales. If you run an Ecom brand, this is a must-see.

Mobile vs Desktop Conversion Rates: What 486 Million Sessions Reveal (2026)

Mobile vs Desktop Conversion Benchmarks for e-commerce Managers ↓ We analyzed 486 million sessions across 117 European e-commerce brands.

12 Claude Skills built for CRO Teams

Claude Skills dropped in January. I built 12 for e-Commerce teams. A Skill is a markdown file.

Top 50 Tests from 8-figure Brands

Here are our Top 50+ Tests from Top 1% Online Shops Worldwide …and I’m letting you take them from me today.

12+ Landing Page Breakdowns

Here are 12+ Landing Page Breakdowns from 9-Figure Brands We uncovered 54+ hidden genius strategies that you can steal.

The Claude Opus 4.8 Playbook

Claude just dropped a game-changer for the AI space. And 99% of e-Commerce managers are missing it.

Nano Banana Pro Guide for Q1: Static Ad Generator

I automated static ad creation with Nano Banana Pro + n8n. Then I packaged the entire workflow into a ready-to-use automation.

52 A/B Test Ideas to Increase Revenue

Most Ecom brands are losing revenue on tests they never run. We've run 4,000+ A/B-Tests across Europe's top D2C brands.

SKIN1004 Funnel Breakdown

SKIN1004's funnel is a CRO masterclass for science-backed K-beauty brands. From ingredient education to checkout, every element converts curiosity into purchases.

The Q4 E-commerce Audit Checklist

Ecom owners: save this Audit and use it for Q4. 300 CRO resources to boost your sales (Holiday Edition).

The Complete Guide to Building Skills for Claude

There's a cheat code for Claude. Most people don't know it exists. It's called Skills.

CRO Conversion Bundle (May Edition)

This is the CRO library you should bookmark. Ecom owners, take this May Edition Bundle (free) and keep it forever.

Massimo Dutti & ALLSAINTS Funnel Breakdown

ALLSAINTS & Massimo Dutti generate over €1B in annual revenue. If you run an Ecom brand, this is a must-see.

Fashion Brands are Testing the Wrong Thing

Scarcity is the most underused tactic in fashion ecom, and it's the one converting at 53.8%. We analyzed 500 controlled A/B tests across European fashion & apparel brands.

Claude Techstack for E-commerce Managers

Most e-commerce managers are drowning in tabs... 17 tabs. 12 different tools. Hours gone before lunch.

Ecom Conversion Essentials Bundle

Ecom owners, grab this (free) and keep it forever. I've packaged the ultimate conversion essentials bundle - everything you need to turn browsers into buyers.

3 Product Pages from $100,000,000+ Ecommerce Brands

Ecommerce managers, do you know what a good product page looks like? Alo Yoga vs Gymshark vs Lululemon.

CRO guide to use Scarcity & Urgency

<https://airtable.com/app6AiAwoII1xm8C0/tblSxeLHhXQgiTBnE/viwiKZn46922B48g4/reccGv0AOdDiv8914?blocks=hide&date=2025-06-19&mode=month> CRO guide to use scarcity & urgency - and…

AI Claude Prompt Library for e-Commerce Managers

There's a cheat code for CRO teams using Claude. Most people don't know it exists. It's called a Prompt Library.

Bundle of the Month

Ecom owners, grab this (free) and keep it forever. 25+ CRO resources from 4,000+ A/B tests.

Why I don’t think in Funnels but rather in Friction points

How I Used This New Framework to Add €2.1M in Revenue for One of Our Clients (Spoiler: It’s Better Than a Sales Funnel)

PDP Audit Checklist

Ecom owners: take this (free) and have it forever. Our full Shopify PDP audit checklist.

60 best Claude Code agents for CRO and A/B-Testing

Claude Code Dynamic Workflows dropped back in May 2026. Here are 60 Agents for CRO & A/B-Testing 👇

10+ CRO resources for e-Commerce

I just dropped the 2026 CRO resource pack for e-Commerce. 10+ tools built from 4,000+ A/B tests across 250+ ecom brands.

Supplement Ecom Bundle

Ecom owners in Supplements — take this (free) and keep it forever. I built the for brands that actually want to move ARPU — not just tweak button colors.

Black Friday Cheatsheet for e-commerce Managers

Black Friday Cheatsheet for e-commerce Managers 283+ Q4 optimization ideas, 23 promotion ideas, and a BFCM CRO checklist ↓

The Traffic Mix Problem: The 5.5x Gap Hiding Inside Your Conversion Rate Dashboard

Email visitors convert at 4.45%. Paid social visitors convert at 0.81%. The blended conversion rate on your dashboard is misleading you.

E-Commerce Essentials Bundle of September 2026

I built the September Conversion Bundle for e-Commerce Managers. 25+ resources covering CRO & prep for BFCM. Here’s what’s inside 👇

BOSE Funnel Breakdown

Bose's funnel is a CRO masterclass for premium audio brands. From landing page to checkout—every step is designed to convert and retain.

The Psychology of Promotional Pricing (The BFCM Promotional Pricing Playbook)

This 11-page psychology-driven BFCM playbook to generate €100K+/month in extra revenue is ridiculous. It even shows how one brand grew its sales 10x over BFCM.

CRO & AI Workflows for e-Commerce by DRIP Agency

I built the new Claude framework for e-Commerce brands. 8 resources covering a specific task. Here's what they do 👇

Ecom Essentials Bundle

Ecom owners, take this (free) and keep it forever. I just bundled together some of the most valuable CRO, A/B testing, AI, and ecom resources we’ve shared this month.

Booking.com Funnel Breakdown

Booking.com’s funnel is a CRO masterclass in high-intent conversion design. From homepage to checkout — every step is engineered to reduce decision fatigue, increase booking…

Conversion Psychology Playbook

This 32-page psychology-driven CRO playbook to generate $100K+/month in extra revenue is ridiculous. Some people charge $80+ for similar files.

The Complete Guide to Building Skills for Claude by Anthropic

There's a cheat code for Claude. Most people don't know it exists. It's called Skills.

AI for A/B Testing Stack

I'm giving away 6 High Quality e-Commerce and CRO AI workflows. For FREE!

Giant DTC Homepages

We audited 21 of the biggest DTC homepages from jewelry and beauty. If you are an e-commerce manager, this is amust-see.

E-commerce Copywriting Guide 2026

There's a cheat code for E-commerce copy. Most people don't know it exists. It's called the Ooga Booga Brain method.

Claude Sonnet 5 Skills - 15 Skills for e-Commerce Managers

Claude Sonnet 5 dropped last week. We built 15 for eCommerce managers. Here's what they do 👇

600+ CRO Ideas to Increase Revenue & Profit

Style:…

E-Commerce Conversion Rate Benchmarks 2026 (Melina's account)

We analyzed 486 million sessions across 117 European e-Commerce brands. Here's what the data actually says about conversion rates in 2026:

Microsoft Clarity Guide for Fashion E-commerce Teams

A Guide to Microsoft Clarity for Fashion E-commerce ↓ 7 patterns, from why fashion buyers freeze to what to measure 👇

GPT 5.5 A/B Test Ideas Generator

I just built something that transforms A/B test ideation from hours of manual work into minutes of systematic insight. Most CRO teams spend their time stuck in the idea…

90 Tests from 8+ Figure Brands

We’ve run 4,000+ A/B tests for Europe’s top Ecom brands. Broken down 850+ funnels over the past 6 years.

Sephora Funnel Breakdown

Sephora’s funnel is a CRO masterclass for beauty & cosmetics brands. From landing page to checkout — every step is engineered to convert and retain.

A Guide to Claude for CRO & A/B-Testing

I wrote the guide I wish I had when I started running CRO with Claude. 7 chapters, from why teams lose to what to measure 👇

n8n Automations Masterfile

<https://www.dripagency.de/resources/n8n-automation-bundle-01> R.I.P. Manual E-Commerce Operations

26 Proven A/B-Tests Ideas to Increase Revenue

26 proven A/B Tests ideas for e-Commerce managers ↓ Built on 4,000+ A/B tests across 250+ European DTC brands.

Piaget Funnel Breakdown

Piaget's funnel is a CRO masterclass for luxury jewelry brands. From landing page to checkout, every step is designed to convert and captivate.

Cartier's 150 Years Of Luxury CRO in 5 minutes

I just released a full Google doc showing how Cartier’s 150 years of mastery can be copied in 5 minutes. While working with 7-9 figure jewelry brands to optimize their funnels.

Claude vs. Cursor vs. n8n

Most ecom teams are paying for 4–7 AI tools right now. Most of them overlap. Most of them are underused.

151 CRO Optimizations for E-Commerce

This is probably one of our MOST underrated resource in 2026. What is it?

Jacquemus Funnel Breakdown

Jacquemus’ funnel is a CRO masterclass for modern luxury fashion brands. From landing page to checkout - every step is engineered to elevate desire and remove friction.

PDP CRO Checklist

Here is my personal CRO Checklist with 140 ideas to optimize your product page (PDP)⚡ I went through our database with 2,500 A/B-Tests,

AI Workflows Bundle for E-commerce

We spent 2 months building the AI stack every Ecom team needs. Most e-Commerce managers use AI wrong.

101+ Proven CRO Ideas for e-commerce Managers (before BFCM)

101+ proven CRO ideas for e-commerce managers (before BFCM) ↓ If your shop is doing €100k+ a month, you don’t need another list of “best practices.” You need to know which…

EDEKA Funnel Breakdown

The conversion strategies behind Edeka's €62B grocery empire. In 2024, Edeka digitized 11,000+ stores without losing its local soul— proving heritage brands can master ecom…

Welcome to Claude Opus 4.7

Claude Opus 4.7 can now see your store at near-pixel level. And 99% of e-Commerce managers have no idea what that unlocks.

29 DTC Claude Skills for e-Commerce Managers

Run your entire CRO workflow inside Claude ‼ (YOURS FREE) 29 skills across strategy, execution and analysis. Here's what they do 👇

€21M in A/B Tests for SNOCKS + Bundle A/B Ideas

30+ A/B-Tests from SNOCKS (Germany's #1 sock & underwear brand) proven by us. I share our ultimate CRO blueprint for Shopify stores!

Drunk Elephant Funnel Breakdown

Drunk Elephant's $845M funnel is a CRO masterclass for premium skincare brands. From landing page to checkout, every step is designed to convert and retain.

$100M Advertorial Framework

(And put everything into one Figma file) Advertorials are the SECRET WEAPON behind the biggest native ad campaigns in 2026.

Claude Skills to Maximize Your Free A/B Testing Stack

I built 7 Claude Skills that turn free A/B testing tools into a real testing program. VWO Free, PostHog, GrowthBook, and Statsig are genuinely powerful.

E-Commerce Stack 2026

Everything you need to run CRO in 2026: resources you can copy-paste to increase you conversion rate. The guides and tools we use across 250+ DTC brands. Here's what's inside 👇

Lacoste, Hugo Boss & Calvin Klein Funnel Breakdown

If you're running an ecom brand in 2025, you need to study these .

How to build PDPs that generate $10,000,000

reference: In 6 years, we've generated €2 billion with product pages we built. We've done CRO for over 200 top 1% ecom brand worldwide.

22 CRO Skills built for Shopify

Claude Skills dropped three months ago. We built 22 CRO Skills for Shopify. Here's what they do 👇

CRO Conversion Bundle (April Edition)

This is the CRO library we wish existed when we started. Ecom owners, take this (free) and keep it forever.

Prada Funnel Breakdown

Prada's funnel is a CRO masterclass for ultra-luxury brands that convert on desire alone. From homepage to checkout: every step is designed to convert and retain.

Claude just dropped Cowork with Computer Use

Claude Cowork can now run on your desktop and do your Meta Ads work. And 99% of e-Commerce teams have no idea what that unlocks.

n8n Automation: Meta Ads Spy with AI Analysis

Step-by-step n8n automation to spy on any competitor's Meta ads in 90 seconds. And get AI-powered marketing insights on every ad.

100+ (free) Tests from 8-Figure Brands

We've run 4,000+ A/B tests over the last 7 years. We combined 100+ of the best ones in this file. Here's what's inside 👇

HexClad Funnel Breakdown

HexClad does $100M+ in premium cookware revenue. But their funnel has 3 high-priority opportunities quietly costing them $$$

15 CRO Mistakes I See in Almost Every Ecom Store

We've run 4,000+ A/B tests across 250+ brands. The same mistakes show up everywhere, even in stores doing €50M+/year.

A/B Test Significance Calculator by DRIP

I just released a FREE tool to calculate statistical significance for A/B Tests - without spreadsheets, formulas, or mistakes. After reviewing hundreds of real Ecom experiments

Claude Stack for A/B Testing

I built a Claude stack for A/B testing. Skills, connectors, agents, and a playbook: Everything I use to run experimentation faster.

Blueprint Bryan Johnson Funnel Breakdown

The insider scaling strategies of Blueprint Bryan Johnson. A $100M+ longevity-focused Ecom brand.

The Science of Emotional Copywriting

You are writing for the wrong brain. You are targeting logic. But 95% of purchase decisions happen in the "primal brain".

Freepik Spaces: UGC Image & Video Generator

Step-by-step AI workflow to generate 20 UGC assets from any product image in minutes. And get lifestyle photos + short-form videos ready for paid social.

We've spent 4,000+ hours running A/B tests on European DTC brands.

We've spent 4,000+ hours running A/B tests on European DTC brands. Then I built a Claude AI CRO Team 👇

HOKA Funnel Breakdown

HOKA’s online store is a CRO masterclass for performance & running brands. From landing page to checkout — every step is engineered to convert, educate, and retain.

Psychology CRO Playbook (2026 Edition)

This 32-page psychology-driven CRO playbook to generate $100K+/month in extra revenue is ridiculous. Some people charge $80+ for similar files.

The Claude Hyphotesis Agent

I turned our research methodology into a Claude Agent anyone can run. Not a prompt. An agent.

129+ CRO Ideas for e-Commerce Managers

129 CRO ideas for e-commerce managers (Q4 Edition) ↓ Built on 4,000+ A/B tests, 7 years of testing European DTC brands.

Nike, Puma, Under Armour Breakdown

These three brands generated $67B+ combined revenue last year. Their digital properties attract hundreds of millions of monthly visits. But revenue doesn't tell the full story.

The Claude AI CRO Team

The Claude AI CRO Team just dropped 👇 A full Team of A/B Testing Agents for Free

21 Claude Skills for A/B Testing

Claude released Skills 2.0 two months ago. We built 21 for A/B testing teams. Here's what they do 👇

CRO Conversion Bundle (June Edition)

25+ resources you should bookmark this month. Ecom owners, take this Bundle (free) and keep it forever: from our internal library to yours.

FC Bayern & PSG Funnel Breakdown

FC Bayern & PSG win online with $100M+ in sales. If you are an e-Commerce manager, this is a must-see.

Shopify Built Their AI Future on Claude's Protocol

Anthropic built the protocol that Shopify built their entire AI future on top of it. Shopify × Claude is a powerful execution layer. And here's why that matters for Ecom owners…

n8n Automation: Static Ad Generator with Nano Banana Pro

I automated static Ad creation with Nano Banana Pro + n8n. Then I packaged the entire workflow into a ready-to-use automation.

€32,387,525.70 A/B-Tests Database (SNOCKS)

These A/B-Tests generated Millions in revenue (€32,387,525.70 to be exact) We’ve run 4,000+ A/B tests for Europe’s top Ecom brands.

Flaschenpost Funnel Breakdown

Flaschenpost's €1B+ funnel is a CRO masterclass for beverage delivery brands. From landing page to checkout - every step is designed to convert and retain.

E-Commerce Audit Checklist

125 copy-paste CRO checkpoints to Audit your Shopify store ↓ I built 123+ for e-Commerce managers. Here's how they work.

15 Claude Resources to upgrade your Workflows

I built the Claude Resource Stack for CRO and e-Commerce Teams. 15 resources covering a specific task. Here's what they do 👇

106+ copy-paste A/B-Test ideas to Make more Revenue

106+ proven A/B test ideas with hypotheses, results and learnings. A practical testing library for e-commerce managers ↓

20+ Checkout Pages from Top 1% Brands

Here are the exact checkout tactics that Top 1% brands like Samsung, Apple, Lululemon, Zara, Sephora and 19 other top converters use. Every year €260 Billion is lost in…

Connect Meta Ads to Claude in 5 minutes

Connect Claude to your Meta Ads account in 5 minutes Here's the safe way to do it 👇

A/B Testing Loop Engineering

I built this A/B Testing Loop Engineering for CRO teams. 3 pieces: real test data from 8-figure brands, 105 mobile checkpoints, and the Claude guide that ties it all together.

The CRO & A/B-Testing Certification Playbook

The CRO & A/B Testing Certification Playbook is here. 1,500+ tactics, 7 case studies, and a full testing protocol 👇

Jellycat Funnel Breakdown

Why does a $35 stuffed bunny outsell a $10 one? Jellycat cracked the code.

Claude vs ChatGPT for DTC Brands

Most DTC brands are using the wrong AI for the wrong tasks. And it's quietly costing them hours every week.

10 Gemini Prompts for PDP Optimization

I built a Gemini stack for PDP optimization. Here are 10 prompts that audit what's already on your product page 👇

A/B-Testing Non-Negotiables

100+ copy-paste CRO Optimizations ideas for e-commerce managers ↓ These are my non-negotiables.

NIKE & On Running & Reebook

If you run an Ecom brand, this is a must-see. Nike, Reebok and On Running compete in the same market. But they couldn't be more different online.

Every Claude Command for e-Commerce Managers

Claude has 40 commands built for e-Commerce Managers. Here are the 15 worth learning first:

The GPT-5.4 Playbook for E-Commerce Managers

OpenAI just dropped a game-changer for the AI space. And 99% of e-Commerce managers are missing it.

Ecom Conversion Bundle (July Edition)

25+ CRO and AI resources you should bookmark this month. Ecom owners, take this bundle (free) and keep it forever.

PUMA & Reebok Funnel Breakdown

PUMA & Reebok win online with €10.3B+ in sales. If you’re an Ecommerce manager, this is a must-see.

Your Product Page Is Losing You Money (PDP)

The Product Page Framework Behind €500M+ in Revenue. Here's the system that is not guessing.

22+ copy-paste Claude skills for e-Commerce Managers

22 copy-paste Claude skills for e-Commerce managers ↓ Built on 4,000+ A/B tests across 250+ European DTC brands.

A/B Tests with the best ARPU increase for Kickz

We generated €1.4M+ with these A/B-Tests for our client. And I'm letting you steal them.

July Luggage Funnel Breakdown

July’s funnel is a CRO masterclass for premium travel brands. From homepage to checkout - every step is engineered to reduce friction, build trust, and position luggage as a…

20+ Listicles Page Inspiration

"5 reasons why" is not a writing crutch: it's a psychological trigger. Shopify. HubSpot. Canva. Nike. Apple. They all use listicles.

12 Claude Opus 5 Skills for e-Commerce Managers

Anthropic released Claude Opus 5 five days ago. We rebuilt 12 Skills for e-Commerce Managers. Here's what they do 👇

Ecom Essentials Bundle December

€500M+ in ecom wins. 20 premium funnel breakdowns in one (free) bundle. If you're running an ecom brand in 2025 you need to study how the best brands convert.

Alpha industries Funnel Breakdown

Alpha Industries's funnel is a CRO masterclass for heritage streetwear brands. From landing page to checkout - every step is designed to convert and retain. I turned it into a…

Complete Guide to A/B Testing for E-Commerce

<https://dripagency.de/blog/ab-testing-ecommerce-guide> --

Shopify Launches Everywhere Edition with 150 AI-Powered Commerce Updates

Shopify just dropped 150+ updates. Most Ecom managers will open it, and forget it by tomorrow.

50+ Tests from 9-figure giants to independent DTC brands

We've run 4,000+ A/B tests for Europe's top Ecom brands. Broken down 850+ funnels over the past 6 years.

20+ Celebrity Brands Landing Page Breakdowns

20+ Celebrity Landing Pages that quietly drive millions in revenue, and what you can steal from each one. Celebrity brands aren't winning because of fame.

Black Friday Checklist: 25 BFCM Prep Steps for Your Shopify Store (2026)

The Shopify e-Commerce Manager's Black Friday Checklist is here. 25 steps. Before, during and after BFCM (All in one Notion page)

75 copy-paste Claude skills for e-Commerce founders

75 copy-paste Claude skills for e-Commerce founders ↓ Built on 4,000+ A/B tests across 250+ European DTC brands.

A/B-Tests from $100,000,000+ Brands

We’ve run 4,000+ A/B tests for Europe’s top Ecom brands. Broken down 850+ funnels over the past 7 years.

MANGO & COS

COS and MANGO win online €4B+ in sales. If you run an Ecom brand, this is a must-see.

Summer Essentials CRO Checklist 2026

Here is my 𝗦𝘂𝗺𝗺𝗲𝗿 𝗘𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹𝘀 𝗖𝗥𝗢 𝗖𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁 𝘄𝗶𝘁𝗵 𝟭𝟬𝟮 𝗶𝗱𝗲𝗮𝘀 to increase seasonal revenue ☀ I went through our CRO database with 4,000+ A/B…

Claude CRO Agents For E-commerce Growth

I built a CRO system pipeline for E-commerce Growth. 5 Claude agents covering a specific job: Full breakdown with activation prompts.

E-commerce & Claude AI Resources

I built the new E-commerce & Claude framework for e-Commerce brands. 15 resources covering a specific task. Here's what they do 👇

Inside the Funnels of Rhode, Fenty Beauty, and Kylie Cosmetics

Kylie Cosmetics, Rhode & Fenty Beauty win online with $5.2B in sales This is a must-see for E-commerce managers.

Psychological Pricing: 10 Strategies and Examples by Shopify

10 psychological pricing tactics to run A/B tests that generate €100K+/month in extra revenue. \- Discounts customers struggle to calculate

12 Claude Skills 2.0 for eCommerce Managers

Claude released Skills 2.0 two months ago. We built 12 for eCommerce managers. Here's what they do 👇

€674M in A/B Tests for Oceansapart

€674,216.16 ---

Knuspr.de Funnel Breakdown

Knuspr’s online store is a conversion powerhouse, designed for premium groceries and convenient shopping experiences. From homepage to checkout: every step is built for…

Social Proof: Types, Examples, and Ecommerce Tips

Step-by-step guide on using social proof to identify improvements that generate €100,000+/month. \- Product reviews that don’t answer buying objections

n8n Automation: DRIP Advanced Google Analytics MCP

14 minutes to master Google Analytics. Turn any GA4 question into a simple conversation. GA4 isn't complicated. Your workflow is.

How DRIP Turns A/B Testing Into a Research Engine

We've run more than 4,000 A/B tests. Most of them didn't move the needle on their own. Here's the system that turns A/B testing into a research engine.

COS x Lacoste Funnel Breakdown

COS & Lacoste win online with $3B+ in sales. If you run an Ecom brand, this is a must-see.

Claude CRO Shortcuts

This is how to find CRO optimizations with Claude 👇 Every friction point on your site has a blind spot.

The Full CLAUDE CRO Agent Team by DRIP Agency

The Claude AI CRO Team just dropped 👇 A full Team of A/B Testing Agents for Free

Ecom Essentials Bundle of July 2026

I'm giving away 24+ eCommerce resources to increase your conversion. For FREE!

FARFETCH Funnel Breakdown

From homepage to checkout - every step engineered to convert luxury shoppers. I reverse-engineered their entire funnel into a plug-and-play breakdown.

🛍️ Black Friday E-Commerce CRO Checklist

53+ copy-paste Black Friday CRO checkpoints for e-commerce managers ↓ Built on 7 years and 4,000+ A/B tests with European DTC brands.

Meet my Claude Skills fro CRO & A/B-Testing

My entire CRO & A/B-testing Claude skills library is now FREE. 54 skills you can clone in 60 seconds:

DRIP CRO Resource Library (2026 Edition)

17 CRO & e-commerce resources to bookmark before Black Friday ↓ I put this bundle together to help you review your store, find friction, and plan your next tests.

150+ Landing Pages

150+ Landing pages...€250M+ in generated Ecom revenue. All from top 1% DTC brands like HelloFresh, SNOCKS & Giesswein.

Levi's x Adidas

Levi’s & adidas win online with $3B+ in sales. If you run an Ecom brand, this is a must-see.

The CRO Bundle: 10 Claude Skills + 5 AI Agents

I built the complete Claude CRO Stack for DTC brands. 10 Claude Skills + 5 CRO Agents in one Notion. Here's what's inside 👇

567 copy-paste CRO Ideas to increase Conversion Rate

Here's the swipe file the top 1% of CRO managers actually work from. 567 ideas in one Figma file 👇

O'Neil Funnel Breakdown

O'Neil's funnel is a CRO masterclass for premium outdoor & surf brands. From landing page to checkout - every step is designed to convert and retain. I turned it into a…

53+ copy-paste BFCM checkpoints for e-commerce managers

53+ copy-paste BFCM checkpoints for e-commerce managers ↓ Before your Black Friday Cyber Monday traffic arrives, run your store through this:

Claude + Airtable Automation

Most CRO teams spend more time documenting tests than running them. I built a workflow that interprets every A/B test automatically.

Top A/B Tests of 2025 (MEGAFILE)

We’ve run 4,000+ A/B tests for Europe’s top Ecom brands. Broken down 850+ funnels over the past 6 years.

RepresentClo Funnel Breakdown

RepresentClo's funnel is a CRO masterclass for premium fashion brands. From landing page to checkout - every step is designed to convert and retain.

Ecommerce Product Page Optimization: 11 Elements (2026)

The 11-Element Product Page Guide for e-commerce managers ↓ Before you spend more on ads, check these 11 things on your product page.

12 Claude Skills Every Ecom Manager Should Use

Claude Skills dropped five months ago. We rebuilt 12 for e-Commerce managers. Here's what they do 👇

75+ A/B Test ideas from $100,000,000 e-Commerce Brands

75+ proven A/B test ideas for e-commerce managers (46 days until Black Friday) ↓ Before you lock in your BFCM plans, see what other brands actually tested.

MONTBLANC & Cartier Funnel Breakdown

MONTBLANC & Cartier win online with $3.2B+ in sales. If you run an Ecom brand, this is a must-see.

MOFU (How we improved a clients conversion rate from 0.59% to 1.9%)

I just released the full KICKZ case study showing how we took a dying brand from 0.59% to 2.7% conversion rate. They were 6 months from shutting down.

Claude Skills built for Shopify

12 Claude Skills that turn a blank chat into a Shopify CRO analyst. I'm sharing all of them for free.

50+ Test Ideas for Charlotte Tilbury

I audited Charlotte Tilbury's full funnel. Here's what I'd test first 👇 50+ hypotheses across homepage, PLP, PDP and cart.

Tilla Funnel Breakdown

Tilla cracked the code on selling €1000+ jewelry to modern luxury buyers. Their funnel doesn't push product - it sells belonging to an exclusive community.

The Mobile Checkout Masterfile

You need these 26 A/B-tests ideas to reduce checkout abandonment rate.(from Top 1% Brands Worldwide) Every year, is lost due to abandoned carts in the EU & US

Claude builds Google and Meta Ads dashboards now

Claude builds Google and Meta Ads dashboards now Here's what that actually looks like 👇

45+ copy-paste A/B-Test ideas for e-commerce Managers

45+ A/B test ideas with hypotheses, psychological mechanisms and predicted win rates. A practical testing library for e-commerce managers ↓

Van Cleef & Cartier Funnel Breakdown

Van Cleef & Arpels & Cartier win online with $14B+ in luxury jewelry sales. Van Cleef & Cartier win online with $14B+ in sales.

The Claude CRO Employee

Claude plugs into CRO workflows Here's what it handles 👇

9 Claude workflows for CRO & e-Commerce

9 Claude workflows you can run weekly for CRO & e-Commerce Ecom owners, grab this (FREE) and keep it forever.

Analytics and CRO Tools Bundle by Drip

Miavola Funnel Breakdown

Miavola's funnel converts through belief, not just benefits. From landing page to checkout—every step is designed to validate feelings and build trust.

The Skincare Ecom Conversion Audit

Here is my Skincare CRO Checklist with 57 ideas to audit every page of your store. I put together this checklist and mapped the highest-impact checkpoints across every page of…

Claude Skill for Meta + Google Ads Teams

The Claude setup that connects your ad performance to your A/B test results in one workflow. Every day your ads are sending traffic to a losing variant is a day you're paying…

Top 1% Product Listing Pages Ideas

Here are 50+ Product Page Ideas from $1M Brands 👇 and I am allowing you to take it from me today...

Stanley & Owala Funnel Breakdown

Owala & Stanley dominate drinkware with $1B+ in combined sales. If you run an Ecom brand, this is a must-see.

The DRIP Tactic Effectiveness Matrix

We found that the same psychological tactic can add €187,610/month to one brand and actively destroy revenue for another. After 4,000+ A/B tests across 250+ European DTC…

Claude Skills for CRO & E-commerce Managers

We built our own CRO system with Claude Opus 4.7. 22 Skills for CRO & e-Commerce managers. Here's what they do 👇

Top 20 Oceansapart A/B-Tests

20 A/B-Tests that generate Millions (€6.6M+ to be exact) I share our ultimate CRO blueprint for Shopify stores!

300+ Landing Pages Inspiration

300+ Landing pages...€500M+ in generated Ecom revenue. All from top 1% DTC brands like HelloFresh, SNOCKS & Giesswein.

15+ Claude guides that put you ahead of 95% e-Commerce Managers

You have Claude open in a tab and use it like Google with better grammar. We wrote 15+ guides on running it as a CRO system instead:

12 Skills for e-Commerce Managers (Claude Fable 5)

Claude Fable 5 is officially back & it BROKE the Internet. We built 12 Skills specifically for it. Here's what they do 👇

75 A/B-Tests from €100,000,000 DTC Brands

We’ve run 4,000+ A/B tests for Europe’s top Ecom brands. Broken down 850+ funnels over the past 7 years.

ON Running & Reebok Funnel Breakdown

ON Running & Reebok win online with $8B+ in sales. If you run an Ecom brand, this is a must-see.

Microsoft Clarity Guide for Fashion E-commerce

A Guide to Microsoft Clarity for Fashion E-commerce ↓ 7 patterns, from why fashion buyers freeze to what to measure 👇

I built 47 AI Workflows for Ecom Managers

I built 47 Claude Skills for Ecom Managers. And I'm giving them away for FREE.

Original ideas for Black Friday

Here's everything you need before Black Friday. A practical BFCM CRO library for e-commerce managers ↓

SKIMS & FORMEL SKIN Funnel Breakdown

SKIMS & Formel Skin win online with $4B+ in sales with totally different conversion engines. If you run an Ecom brand, this is a must-see.

Claude CRO Assistant

Claude plugs into your CRO workflow. Here's what it handles 👇

n8n Automation: AI-Powered Shopify Multi-Language Translator

Step-by-step n8n automation to run multi-language Shopify at scale. I built an n8n automation that translates your entire Shopify store with AI - and pushes it back natively…

567 Ecom Ideas

These 567 Ecom Ideas will be free... for the next 72 hours⚡ After that, I'll take them down.

SKIMS VS CALVIN KLEIN

SKIMS & Calvin Klein dominate online fashion with identity-first positioning and billion-dollar brand ecosystems. If you run an Ecom brand, this is a must-see.

The Psychology of Scarcity & Urgency

CRO guide to use scarcity & urgency and add €1.7M+ in extra revenue \- Urgency banners that no one believes

CRO Claude Skills System for Claude.

I built the Claude CRO Skills System for e-Commerce Managers. 12 Skills. Full list in the image.

567+ CRO Ideas for e-Commerce Managers (Megafile)

567+ copy-paste CRO ideas for e-commerce managers ↓ Built on 4,000+ A/B tests across 250+ European DTC brands.

HER ONE Funnel Breakdown

Her One’s funnel is a masterclass for modern beauty tech DTC brands. From landing page to checkout – every step is designed to educate, reassure, and convert.

Claude Fable 5 and Claude Mythos 5

Claude Fable 5 dropped two days ago. We built 5 prompts for e-Commerce managers. Here's what they do 👇

Claude Starter Pack for e-Commerce Managers (in 2026)

I just created THE Claude starter pack for e-Commerce Managers. Skills, connectors, agents, and a playbook: Everything I use to run experimentation faster.

CRO Resources You'll Want to Bookmark

This is the CRO library we wish existed when we started. Ecom owners, take this (free) and keep it forever.

FARM Rio Funnel Breakdown

The insider scaling strategies of FARM Rio. A Brazilian DTC brand winning globally. In 2024, FARM Rio expanded to 50+ countries and secured major retail partnerships- proving…

The Hotjar Research Stack

You installed Hotjar, watched a few recordings and called it Research. That's costing you nearly half your potential test winners.

Claude dropped 32+ Claude Skills for e-Commerce

Claude changed how we use AI for CRO. We built 34 Skills for e-Commerce managers. Here's what they do 👇

130 documented sales A/B-Tests before BFCM

130+ documented sales A/B tests for you to test before BFCM. Black Friday is only 10 weeks away.

12+ Editable Figma Landing Pages

Here are 12+ Landing Page Breakdowns from 9-Figure Brands ⚡ We uncovered 54+ hidden genius strategies that you can steal.

Valentine's Day E-Commerce CRO Checklist

Here are 75 proven ideas for Fashion Ecom brands to increase conversions by 2-5%. If you sell fashion online, don't miss this.

CRO AI Stack

I'm giving away 9 High Quality CRO & e-Commerce AI workflows. 2 months of work in this AI stack built for Ecom teams.

Ecom Conversion Bundle

Ecom owners, take this (free) and have it forever. I bundled some of our most valuable internal resources — the exact frameworks, breakdowns & test libraries we use with…

Bailey Nelson Funnel Breakdown

Bailey Nelson's funnel is a masterclass for Ecom brands. They’re selling identity, quiet luxury, and design-led confidence — without shouting.

23 Black Friday Promotion Ideas to Boost Sales (2026)

23 Black Friday promotion ideas for DTC brands targeting €100K+/month in extra revenue in 2026. \- Sitewide discounts that eat into your margins

Master 99% of GPT-5.3-Codex

I just released a document on GPT-5.3-Codex that 99% of DTC teams will read too late. After OpenAI shipped it 30 minutes after Claude Opus 4.6 dropped

€51,463,611.31 in these A/B Test

The ultimate CRO blueprint for Shopify stores! €51,463,611.31 additional revenue backed by data.

Birkenstock x Salomon Funnel Breakdown

Birkenstock & Salomon win online with $3B+ in sales. If you run an Ecom brand, this is a must-see.

The Psychology of Pricing (Pricing Psychology)

10 pricing psychology tactics to run A/B tests that generate €100K+/month in extra revenue. \- Discounts that kill your brand perception

74+ copy-paste Claude skills for e-Commerce managers

74+ copy-paste Claude CRO skills for e-commerce managers ↓ Built on 4,000+ A/B tests across 250+ European DTC brands.

60+ A/B-Tests from 8-Figure Brands

We've run 4,000+ A/B tests over the last 7 years. We packaged the 60 best ones into one file. Here's what's inside 👇

The Puma Conversion Blueprint

I just released a full conversion blueprint for PUMA. A global €8B+ brand and a funnel with more opportunity than most people realize.

Claude CRO Manager Assistant

Claude plugs into CRO workflows Here's what it handles 👇

The Complete CRO Toolkit for A/B Testing

What we use to find, build, and prove a winning test Most DTC teams are still dealing with the same problems:

€32,387,525.70 A/B-Tests Database

These A/B-Tests generated Millions in revenue (€32,387,525.70 to be exact) We’ve run 4,000+ A/B tests for Europe’s top Ecom brands.

Giant Jewelry Homepage Breakdowns

Jewelry is the category where emotion does the most work. Pandora, Tiffany, Van Cleef & Arpels, Graff and 6 more.

How the top 1% of Shopify operators are using Claude in 2026

How the top 1% of e-Commerce managers are using Claude in 2026. 12 Skills, zero setup time 👇

10 Claude Skills for CRO Managers (by Claude Opus 4.7)

Claude Opus 4.7 dropped a few weeks ago. Here are 10 CRO Skills built for it 👇

Everything A/B Testing

This is our Notion with 100 documented A/B tests. Get the results from 4 DTC brands. Here's what won, lost, and why 👇

25+ Landing Pages from growing US and UK brands

25+ Landing Pages from growing US and UK brands ⚡ that actually made Millions (in profit) Landing Pages are absolutely 𝗖𝗥𝗨𝗦𝗛𝗜𝗡𝗚 in the Ecom space...

Ecom Essentials Framework

Flow We broke down 850+ funnels in 6 years. Here's what we learned...

30+ CRO & Marketing Worfklows by DRIP Agency

I built the new 2026 CRO & Marketing AI Techstack. 30 resources - Here's the full pack:

CRO library for e-Commerce

18 CRO resources you can apply to your Shopify store. E-Commerce managers bookmark this and keep it forever.

K-Swiss Funnel Breakdown

The insider scaling strategies of K-Swiss. The tennis brand that cracked the Ecom code. Last year, K-Swiss doubled down on its direct-to-consumer strategy-

When ecom brands ignore A/B-Testing for Conversion Rate Optimization

This is the math behind €150M in additional client revenue and zero extra ad spend. Most brands miss the growth because they can't see past month one.

9 Claude workflows for e-Commerce (2026 Edition)

9 Claude workflows you can run weekly for your Shopify store. Ecom managers, grab this (TODAY) and keep it forever.

Top 143 A/B-Tests MEGAFILE (2026 Edition)

142+ Top A/B-Tests from 7-,8- and 9-figure ecommerce brands (all run by us) All of them documented. All of them ours.

MANGO & ZARA Funnel Breakdown

Zara & Mango win online with €31B+ in combined sales. If you run an Ecom brand, this is a must-see.

MOFU / The €500M Framework for Luxury Conversion Optimization

Your countdown timers are killing luxury conversions. We tested this across €80M+ brands. Average result: -3.2% CR.

2026 Techstack by DRIP Agency

25 hours a week doing work a machine handles in 25 minutes. Most e-commerce managers are drowning in tabs...

€23M+ in Anchoring & Price A/B Tests

Pricing psychology is one of the most untested part of DTC, and it's costing you millions. These 17 A/B tests on price display alone generated €23M+.

K-Swiss & Palladium Boots Funnel Breakdown

K-Swiss & Palladium Boots were acquired for $260M. If you run an Ecom brand, this is a must-see.

How to get your products recommended in AI

ChatGPT can now recommend your Shopify products to 700M+ weekly shoppers. And most DTC brands have no idea their catalog is already live there.

150+ AI Prompts to Increase Conversion Rate in Your Shopify Store

150+ AI Prompts to increase Conversion Rate in your Shopify store. 5 categories, 10 mega-prompts, copy-paste ready 👇

TOP 15 PDP Activewear

I broke down the product pages of the 15 best activewear brands in the world. Nike, Gymshark, Lululemon, Alo Yoga, and Adidas included.

Beauty of Joseon Funnel Breakdown

What does a €50M+ K-beauty brand know about funnels that most skincare brands don't? Beauty of Joseon built theirs like a ritual—calm, intentional, converting.

Mobile CRO Audit for Shopify

Ecom owners: take this (free) and have it forever. 100+ CRO optimizations you can apply to your Shopify store.

n8n Automation: Landing Page A/B Test Report

Step-by-step n8n automation to turn A/B test data into a PDF report in 3 minutes. And get AI-powered funnel analysis on every test.

Oceansapart Best 25 Revenue Uplift Results in 2025

€646K in Revenue Uplift for Oceansapart from 25 winning tests. We’ve run 4,000+ A/B tests for Europe’s top Ecom brands over the past 6 years.

ASOS & Zalando Funnel Breakdown

ASOS & Zalando win online with €12.3B+ in sales. If you’re an Ecommerce manager, this is a must-see.

E-commerce Optimisation Frameworks

We broke down 850+ funnels in 6 years. Here's what we learned... Most Ecom owners optimize in the dark.

Free AI-powered CRO Audit by DRIP Agency

Free AI-powered CRO audit that analyzes your e-commerce store in 5 minutes. And gives you 3+ personalized recommendations.

283+ Proven ideas for e-Commerce Managers (Q4 Edition)

283+ proven CRO ideas for e-commerce managers. Q4 edition ↓ Built on 4,000+ A/B tests, 7 years of testing European DTC brands.

Zara x Aritzia x Sezane

Zara, Aritzia and Sezane are winning online with €30B+ in combined sales. If you run an Ecom brand, this is a must-see.

The Real Reason your PDPs don’t convert

Your product page gets 8 seconds. That's how long visitors decide whether to stay or leave before they've read a single word of your copy.

The A/B Test Idea Starter Kit

This is our A/B testing Starter Kit for e-Commerce Managers. Built on 4,000+ A/B tests across 250+ European DTC brands.

La Roche Posay Funnel Breakdown

The insider scaling strategies of La Roche-Posay. A French pharmacy brand winning globally. In 2024, La Roche-Posay became the #1 dermatologist-recommended skincare brand…

Q3 E-commerce Audit Checklist

Q3 E-Commerce Audit Checklist 479+ copy-paste CRO optimization ideas for e-commerce managers ↓

These 52 Tests are responsible for over €17.2 Million

52+ A/B-Tests that actually made Millions (€17.2M to be exact) The ultimate CRO blueprint for e-commerce managers.

30+ Jewelry Landing Pages

30+ Jewelry Landing Pages from luxury brands that actually made Millions in profit. Landing Pages are dominating in the jewelry Ecom space.

DIOR & Louis Vuitton

Dior & Louis Vuitton win online with €30B+ in sales. If you run an Ecom brand, this is a must-see.

CRO resources for e-Commerce

14+ CRO resources you should bookmark. Ecom owners, take this Bundle (free) and keep it forever: from our internal library to yours.

Adidas & Reebok Funnel Breakdown

Adidas & Reebok win online with $24.8B+ in sales. If you run an e-commerce brand, this is a must-see.

The Ultimate Conversion Psychology Playbook (2026)

The Conversion Psychology Playbook for e-commerce managers ↓ Understand what drives your customers’ decisions (and turn those insights into tests.)

26 proven A/B-Tests Ideas

Here are 26 A/B-Tests Ideas Top 1% Brands Worldwide use to reduce their cart abandonment rate. 🛒💸 Every year $260 Billion is lost in recoverable abandoned carts in EU and US…

BYOMA Funnel Breakdown

The insider scaling strategies of Byoma. A Gen-Z skincare brand that went from TikTok hype to global shelf space. In 2024, Byoma became one of the fastest-growing skincare…

Black Friday Cyber Monday Checklist

Black Friday is 52 days away. Use this CRO checklist to prepare your store for BF/CM.

€100M+ in A/B tests with this Rapid Testing Protocol

This base runs $100M+ in A/B tests. Here’s how it drives results and how you can use it too:

MyProtein Funnel Breakdown

MyProtein's funnel is a CRO masterclass for premium sports nutrition brands. From landing page to checkout - every step is designed to convert and retain. I turned it into a…

Claude Projects Setup for Ecom Teams

Most ecom teams use Claude like Google. Open a new tab. Type a question. Get a generic answer. Close it.

CRO & A/B Testing Resource Bundle + AI Resources

I built a Claude stack for CRO & A/B testing. 4 pieces: the Claude Fable 5 Skills, real test data from 9-figure brands, the checkpoints behind every audit, and the setup that…

Emirates Funnel Breakdown

$30B in annual revenue. The insider scaling strategies of Emirates. They're not just selling flights. They're selling an experience.

Claude Framework (5 Claude Resources)

I'm giving away 5 Claude docs that replace manual work across your Ecom stack. Claude changed everything.

50+ proven A/B Test Ideas to Increase your Revenue

Most E-commerce brands are losing revenue on tests they never run. We've run 4,000+ A/B-Tests across Europe's top D2C brands.

Gymshark, ON Running & MyProtein Funnel Breakdown

Gymshark, ON Running & Myprotein win online with €4.7B in sales If you run an Ecom brand, this is a must-see.

MOFU / Friction Points

This CRO framework generated €2.1M in additional revenue for a client. (And it takes only 4 hours to implement the first changes) I've just put together a 16-page guide explaining:

€265,480.43 in proven CRO ideas

15 A/B tests that broke the 'Add More, Convert More' rule. Here's what happened: €265,480.43 in extra revenue.

$1 vs $100M PDP Breakdown

$1 vs $100,000,000 ecom product page, (FREE breakdown) what's the difference?

Claude Cowork is a Game-Changer

🚨 BREAKING: Claude Cowork was dropped - and it's a Game-Changer. This changes everything for e-Commerce teams.

100+ (free) A/B Tests from 8-Figure Brands

We've run 4,000+ A/B tests over the last 7 years. We combined 100+ of the best ones in this file. Here's what's inside 👇

Whitepapers MEGAFILE (February edition)

Ecom owners, take this (free) and have it forever. I've put together the essentials to optimize your Ecom website.

OpenAI just dropped ChatGPT‑5.6 Sol

OpenAI just dropped ChatGPT-5.6 Sol 7 CRO workflows it now runs for you 👇

A/B-Test Ideas to Boost Store AOV

We've run 4,000+ A/B tests across 250 European DTC brands. Most test ideas don't move the needle when it comes to AOV.

Expedia Funnel Breakdown

Expedia's funnel is a CRO masterclass for high-volume travel and booking platforms. From search to checkout, every step is engineered to increase booking value and reduce drop-off.

The Jewelry Ecom Conversion Audit

Here is my with to audit every page of your store. I put together this checklist and mapped the highest-impact checkpoints across every page of a jewellery ecom funnel.

Ecom Bundle of January

Ecom owners, take this (free) and have it forever. I've put together the essentials to optimize your Ecom website.

Gymshark & Lululemon Funnel Breakdown

Gymshark & Lululemon win online with €10B+ in sales. If you run an Ecom brand, this is a must-see.

The Complete Guide: How to Use Claude in Excel

Most of what takes you two hours in Excel should take twenty minutes. That gap is the problem Claude now fixes.

€7.8M+ in A/B Test Wins

<https://airtable.com/app6AiAwoII1xm8C0/tblSxeLHhXQgiTBnE/viwiKZn46922B48g4/recxr6paJUuMvH4AW?blocks=hide&date=2025-10-19&mode=month> The ultimate CRO blueprint for Shopify stores!

ESN x MyProtein Funnel Breakdown

ESN & Vital Proteins built 9-figure wellness commerce brands. If you run an Ecom brand, this is a must-see.

The Shopify e-Commerce Guide 2026

The Shopify E-Commerce Guide 2026 is here. This is a setup I'd hand a E-commerce manager on day one.

Ultimate Q4 Cheatsheet for e-Commerce Managers

Ultimate Q4 E-Commerce Cheatsheet 89+ copy-paste CRO optimization ideas for e-commerce managers ↓

Ryanair vs. Tesla Funnel Breakdowns

If you run an Ecom or DTC brand, this is a must-see. They aren’t just selling flights or cars —

The DRIP Guide to Hotjar for CRO & A/B-Testing

The DRIP Guide to Hotjar for CRO & A/B-Testing ↓ 7 chapters, from why half your tests lose to what actually moves revenue 👇

93+ A/B Test Ideas for e-Commerce Managers

93 CRO checkpoints for e-commerce managers (FREE edition) ↓ Find new opportunities across your product pages, collection pages, and checkout.

Asos vs Zalando Funnel Breakdown

If you run an Ecom brand, this is a must-see. They’re not selling clothes—

The Complete Guide: Opus, Excel, Shopify

We spent 2 months building the Claude stack every Ecom team needs. Most e-Commerce managers use Claude wrong.

44+ A/B-Tests for e-Commerce Managers (Q3 Edition)

44+ copy-paste A/B tests for Shopify e-commerce managers ↓ Built on 4,000+ A/B tests across 250+ European DTC brands.

NFL vs PSG Funnel Breakdown

NFL & PSG win global fandom with $B+ in commercial dominance. If you build brands, funnels, or communities —

E-commerce Bundle Frameworks by DRIP Agency

We broke down 850+ funnels in 7 years. Here's what we learned... Most Ecom owners optimize in the dark.

The Claude Playbook McKinsey charges $2,000,000 for (in 2026)

I turned McKinsey's $2,000,000 frameworks into 14 AI Skills 🔥 McKinsey makes $16B/year. Not because every consultant is a genius.

250+ Landing Pages Inspiration

250+ Landing Pages from the e-commerce brands that actually convert. Every top DTC brand runs on landing pages. Most of their competitors don't.

Category & Collection Page CRO Audit

E-commerce managers: take this and keep it forever. The ultimate 101 CRO checkpoints for your category and collection pages.

50+ Revenue leaks we found in these $100,000,000+ Brands

We’ve run 4,000+ A/B tests for Europe’s top Ecom brands. Broken down 850+ funnels over the past 7 years.

Nothing Funnel Breakdown

Nothing’s online experience is a masterclass in design-led conversion for consumer tech. From homepage to PDP – every step is engineered to turn aesthetic curiosity into…

E-Commerce CRO Checklist - All Pages

Here is my 𝗘𝗰𝗼𝗺 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗖𝗵𝗲𝗰𝗸𝗽𝗼𝗶𝗻𝘁𝘀 to audit every page of your store. I put together this CRO checklist and mapped the highest-impact checkpoints…

€260.4K Extra Revenue in Mobile A/B Tests

We generated €260.4K in extra revenue with these 15 mobile A/B-Tests across 3 clients. And I'm letting you steal them. We've run 4,000+ A/B tests, optimizing conversion rates…

The North Face vs Moncler Funnel Breakdown

If you run an Ecom brand, this is a must-see. They aren’t just selling jackets —

Mobile CRO Checklist for DTC Brands

I put together a 25-point mobile CRO checklist. Every fix backed by a real A/B test, organized by how fast you can ship it. 3 brands and €260,400 in additional monthly revenue.

Ecom Essentials Bundle Q2

Ecom owners, take this (free) and have it forever. I just bundled together some of the most valuable CRO, A/B testing, AI, analytics, checkout, PDP, and funnel breakdown…

ICRUSH Funnel Breakdown

The insider scaling strategies of ICRUSH. A a multi-million euro jewelry empire. ICRUSH built a crushing DTC in Europe-

Customer Psychology Audit of Alo Yoga

Alo Yoga sells over €1Bi in yoga apparel a year, with 40% annual growth. And their PDP is making the same psychological mistake almost every premium DTC brand makes.

54 A/B Test Ideas from 8+ Figure Brands

These A/B tests generated €150M+ in revenue See what worked - before your competitors do.

Levi's Funnel Breakdown

Levi's funnel is a CRO masterclass for heritage fashion brands & DTC retailers. From landing page to checkout - every step is designed to convert and retain. I turned it into a…

250 CRO Checkpoints to evaluate before Black Friday

250 CRO Checkpoints for e-commerce Managers to review before BFCM ↓ Your Black Friday offer is ready. Is the rest of your store?

e-Commerce Essentials Bundle of July 2026

I built the July's Conversion Bundle for e-Commerce Managers. 25+ resources covering every stage of CRO. Here's what they do 👇

Adidas x Nike x Puma Funnel Breakdown

They're not just selling sneakers— —they're dominating digital commerce at scale.

Welcome to Claude Sonnet 5

Claude Sonnet 5 is here. And 99% of e-Commerce managers have no idea what that unlocks.

Ecom Essentials Bundle of August 2026

I'm giving away 25+ eCommerce resources to increase your conversion. For FREE!

Swarovski & Pandora Funnel Breakdwown

If you run an Ecom brand, this is a must-see. They aren’t just iconic jewelry brands —

CRO Conversion CHEAT SHEET

I just put together a CRO Conversion Cheat Sheet. 9 resources you can copy-paste into your own testing backlog.

151 CRO Optimizations for E-Commerce Managers

This is probably one of our MOST underrated resource in 2026. What is it?

PDPAOLA Funnel Breakdown

PDPAOLA's funnel is a masterclass for Fashion Ecom brands. From landing page to checkout, every step is designed to convert and retain.

How I use Google Analytics to Uncover Revenue Opps

Link: <https://airtable.com/app6AiAwoII1xm8C0/tblSxeLHhXQgiTBnE/viwiKZn46922B48g4/recgeBot2uyBdT38A?blocks=hide&date=2025-04-12&mode=month> -----

SNOCKS Top 25 A/B-Tests from 2025 (MEGAFILE)

25 A/B Tests from SNOCKS (€100M+ Brand) proven by us. I share the complete testing strategy behind Germany's fastest-growing basics brand.

UGG Funnel Breakdown

From landing page to checkout — every step is engineered to convert, reassure, and retain. I turned it into a you can actually use.

How I use claude as my CRO Manager assistent

Claude reads your heatmaps, reviews, and funnel data before you've finished your coffee Here's what it looks like 👇

567 CRO Ideas for your Shopify Store

Here's the swipe file the top 1% of CRO managers actually work from. 567 ideas in one Figma file 👇

ZARA & Bershka Funnel Breakdown

ZARA & Bershka win online with €10B+ in fast fashion sales. If you run a DTC brand, this is a must-see.

Claude Fable 5 is free on your plan until today (July 7th)

Claude Fable 5 is free on your plan until today (July 7th) Top 12 CRO Skills for e-Commerce founders before it goes paid:

€170K in A/B Tests Lost to Cognitive Load

Minus €170K in combined loss during the test periods. These tests added information, broke a familiar format, or introduced a new decision point.

Louis Vuitton vs Cartier Funnel Breakdown

Louis Vuitton & Cartier dominate luxury commerce with billion-dollar brand ecosystems. If you run an Ecom brand, this is a must-see.

The e-Commerce Audit Checklist

We just audited our own PDP checklist. 138 checkpoints you can apply now to your Shopify product page.

A/B Test Megafile

We’ve run 4,000+ A/B tests for Europe’s top Ecom brands. In the past 6 years, we’ve optimized online shops for DTC brands

Ralph Lauren Funnel Breakdown

Ralph Lauren’s online store is a CRO masterclass for heritage & lifestyle brands. From landing page to checkout - every step is designed to convert and retain. I turned it into…

How We Structure Our Testing Backlog

Most brands treat their testing backlog like a to-do list. The ones scaling past €10M treat it like a machine.

These 18 A/B Tests generated €4.728.926,52

18 A/B Tests that generated Millions (€4.728.926,52 to be exact) And we’re allowing you to steal them...

Aritzia & Sézane Funnel Breakdown

Sézane & Aritzia generate $3.2B in combined revenue. Both built empires on desire, identity, and restraint. If you run an Ecom brand, this is a must-see.

Welcome to Claude Opus 5

The Claude Opus 5 Playbook for e-Commerce is here. 12 Claude Skills, the full migration checklist, the exact prompts 👇

€70K in Split Results: Desktop vs. Mobile

We generated €70K/month but not one of the 15 tests was a clean winner across all devices. Each test won on mobile and lost on desktop, or the other way around.

Zimmermann Funnel Breakdown

Zimmermann's funnel is a CRO masterclass for ultra-premium womenswear brands. A €1B+ business that turns editorial aesthetics into full-price conversions.

BFCM Cheat Sheet 2026

The Black Friday Cheat Code. Everything you need before BFCM hits 👇 Built on 4,000+ A/B tests for European DTC brands.

Ecom Bundle of December

Ecom owners, take this (free) before the year ends. Everything we shipped in December - your complete year-end optimization stack.

Top 10 Shoe Homepages

I’ve broken down 800+ e-commerce funnels over the last 6 years. Run 2,500+ A/B tests per year.

ChatGPT ads just went live

ChatGPT ads just went live. We built 10 Claude prompts for it - Here's the job each one replaces 👇

Cartier’s 150 years of mastery Playbook

I just released a full Google doc showing how Cartier’s 150 years of mastery can be copied in 5 minutes. While working with 7-9 figure jewelry brands to optimize their funnels.

Nintendo Funnel Breakdown

Nintendo’s funnel is a CRO masterclass for entertainment brands at global scale. From homepage to checkout—every step is engineered to spark desire, guide discovery, and…

Predictive A/B Testing: What It Actually Means, and What It Cannot Do

Make more revenue from the traffic you already pay for. A guide to Prediction-Based Experimentation ↓

30 A/B Tests & €84M in Revenue (A/B Test MEGAFILE)

These 30+ A/B Tests generated Millions in revenue (€84,937,328.27 to be exact) The plug-and-play CRO blueprint for e-commerce managers.

Nike & Patagonia Funnel Breakdowns

Nike & Patagonia win online with $9.6B+ in sales. If you run an Ecom brand, this is a must-see.

500+ Ecom Conversion Checkpoints for Q3

Here is my 𝗖𝗥𝗢 𝗖𝗵𝗲𝗰𝗸𝗽𝗼𝗶𝗻𝘁𝘀 to audit every page of your store. E-commerce managers save this still for Q3.

Here are 113+ Original A/B Tests that generated €187.658.894,19

113+ Original A/B Test ideas that actually made Millions (€187.658.894,19 to be exact) The ultimate CRO blueprint for e-commerce managers.

Starlink Funnel Breakdown

Starlink’s online funnel is a CRO masterclass for hardware & infrastructure brands. From landing page to checkout – every step is engineered to convert high-intent buyers.

Black Friday Prep PDP Audit

Here is my 250+ 𝗕𝗹𝗮𝗰𝗸 𝗙𝗿𝗶𝗱𝗮𝘆 𝗖𝗵𝗲𝗰𝗸𝗽𝗼𝗶𝗻𝘁𝘀 to prep every part of your store before BFCM hits. E-commerce managers save this list before October.

75+ A/B-Tests from $100,000,000 e-Commerce Brands

We’ve run 4,000+ A/B tests for Europe’s top Ecom brands. Broken down 950+ funnels over the past 7 years.

Funnels from €100M+ e-commerce Brands to study before BFCM

BFCM will bring the traffic, but your funnel decides how much of it turns into revenue. Here's 8 complete funnel breakdowns for e-commerce managers (2026 edition)

€1 vs €10M vs €100M Product Pages

What separates a $1 brand from a $100M brand? Here’s what ecommerce managers should look for.

€7M in Revenue with these A/B-Tests

These A/B-Tests generated €7M+ in revenue. I am sharing 30 of our most successful ones. These are the exact tests we ran for Europe's top DTC brands and what happened after.

Tommy Hilfiger Funnel Breakdown

The insider scaling strategies of Tommy Hilfiger. A $9B+ global Ecom brand. In 2024, Tommy Hilfiger generated over $9 billion in annual revenue-

Your Cross-Sell Isn't Failing Because of the Products. It's the Timing

Most A/B tests on cross-sells focus on which products to recommend. That's the wrong variable.

40 Cheat Codes for CRO & A/B-Testing

Anthropic released Claude Fable 5 Skills. So I built 40 CRO cheat codes to apply to your e-commerce store.

Black Diamond Funnel Breakdown

Black Diamond's funnel is a CRO masterclass for technical outdoor brands. From landing page to checkout - every step is designed to convert and retain. I turned it into a…

MOFU/ The Precision CRO Protocol That Generated €324K/Month for OceansApart

We helped Oceansapart add €323,923/month to their revenue in just 6 months. When Snocks acquired Oceansapart in November 2024, they faced:

CRO Conversion Stack

We turned 4,000+ A/B tests into 28 resources. Ecom owners, take this bundle (free) and keep it forever.

BREEZE Funnel Breakdown

How does a fashion brand with "low hype" generate thousands of orders? 28,000+ verified reviews. Premium products. Value pricing. Zero viral campaigns.

Google Analytics Setup Guide for Ecom Managers

I just released a step-by-step guide on setting up Google Analytics to find fixes that generate $150K+/month. After auditing hundreds of e-commerce brands

20 of the most successful A/B for Hoffmann

20 A/B-Tests that generate Millions for our client. I share our ultimate CRO blueprint for Shopify stores!

20+ Home & Lifestyle Tech Landing Pages

20+ Home & Lifestyle Tech Landing Pages from brands that are actually converting in 2026. Landing pages are 𝗗𝗢𝗠𝗜𝗡𝗔𝗧𝗜𝗡𝗚 the Ecom space.

55+ Listicles inspiration base

It's not a coincidence that Nike, Apple and HubSpot all use listicles. Here's 58 real examples of the format they keep coming back to 👇

Ecom Essentials Bundle of March 2026

Ecom owners, take this (free) and have it forever. I've put together the essentials to optimize your Ecom website.

Nike x SALOMON x On Running Funnel Breakdown

Nike, SALOMON & On Running win online with $51.5B in sales If you run an Ecom brand, this is a must-see.

BFCM & Christmas Ideas for e-commerce Managers

The Q4 Playbook for Shopify Stores Black Friday Cyber Monday & Christmas Ideas from our Database

O'Neill x Salomon Funnel Breakdown

O’Neill & Salomon win online by turning outdoor culture into commerce. If you run an Ecom brand, this is a must-see.

ECOM Essentials Bundle September

30+ e-Commerce resources you can apply to your Shopify store. The ecom essentials you should bookmark this month.

COS Funnel Breakdown

COS's funnel is a CRO masterclass for minimalist premium brands. From landing page to checkout,

Ecom Conversion Bundle (March Edition)

Ecom owners, take this (free) and keep it forever. I put together the most complete CRO bundle we've ever released.

SALOMON & ON Running Funnel Breakdown

SALOMON & ON Running win online with $6B+ in sales. If you run an Ecom brand, this is a must-see.

Snocks Top 25+ A/B Tests

These A/B-Tests generated Millions in revenue (€32,387,525.70 to be exact) We’ve run 4,000+ A/B tests for Europe’s top Ecom brands.

OPI & Essie Funnel Breakdown

Essie & OPI dominate nail polish with €800M+ in combined online sales. If you're running a beauty or cosmetics brand in 2025, you need to study these two.

The Pre-Black Friday & Cyber Monday CRO Bundle

E-commerce managers, this one is for you. 13 CRO resources to get your store ready for Black Friday & Cyber Monday.

Whoop & plunge.de Funnel Breakdown

Whoop & Plunge win online with $600M+ in sales. If you run an Ecom brand, this is a must-see.

The Ultimate CRO & e-commerce Bundle

11+ CRO resources you should bookmark before Black Friday ↓ E-commerce managers, take this bundle and put it to work in your store.

Zalando Funnel Breakdown

From homepage to checkout—every step is engineered to guide, convert, and cross-sell. I broke it down into a you can actually implement.

Claude for CRO & A/B-Testing: The Complete Playbook

The Guide to Claude for CRO & A/B Testing in E-Commerce is here. 12 skills, 6 resources, copy-paste prompts 👇

Keychron & GMK Funnel Breakdown

Together, GMK and Keychron represent ~$90M+ in keyboard revenue — built two completely opposite ways. I went deep into both brands to see how they:

36 A/B-Test from $100M+ Brands

We’ve run 3,300+ A/B tests for Europe’s top Ecom brands. Broken down 850+ funnels over the past 6 years.

200+ Landing Page Inspiration Playbook

200+ Landing pages...€250M+ in generated Ecom revenue. All from top 1% DTC brands like HelloFresh, SNOCKS & Giesswein.

CRO Essentials (Mid-September)

15 CRO resources to increase your Revenue. Ecom managers bookmark this before Q4 arrives.

Fred Perry Funnel Breakdown

Fred Perry's funnel is a CRO masterclass for premium lifestyle & sportswear brands. From landing page to checkout - every step is designed to convert and retain. I turned it…

10+ A/B-Test from $100M+ Brands

We’ve run 4,000+ A/B tests for Europe’s top Ecom brands. Broken down 800+ funnels over the past 6 years.

Asphaltgold Funnel Breakdown

Asphaltgold does €20M+ in sneaker revenue. But their funnel has 2 high-priority opportunities costing them $$$

These 15 A/B Tests generated 1,437,510.28 € in monthly revenue for KICKZ

€1.4M in additional revenue from 15 A/B tests (€1,437,510.28 to be exact) Here's exactly what we changed for our client Kickz.

KitchenAid Funnel Breakdown

KitchenAid's funnel is a CRO masterclass for Ecom brands. From landing page to checkout - every step is designed to convert and retain.

600+ proven CRO Ideas

600+ proven CRO Ideas. €250M+ in generated Ecom revenue. My team uses it daily to optimize websites for billion-dollar enterprises.

MyProtein & ESN Funnel Breakdown

MyProtein & ESN win online with $2.1B+ in sales. If you run an Ecom brand, this is a must-see.

29 A/B Tests that generated €17.2M in 2024/25

These are 29 of our best A/B Tests from the last year. They’re responsible for over €17.2M+ in revenue last year alone.

Rimowa Funnel Breakdown

RIMOWA’s funnel is a CRO masterclass for premium travel brands. From landing page to checkout – every step is engineered to elevate perception and justify price.

Ecom CRO Bundle

Ecom owners, grab this (free) and keep it forever. I’ve created the ultimate CRO resource for you - packed with proven strategies to optimize your online store.

Luxury Consumer Psychology Report

If you manage a luxury brand you need to see this. Cognitive ease is killing luxury conversion rates. Here's the data.

KICKZ Top 20 A/B-Tests (MEGAFILE)

20+ CRO Optimizations from KICKZ (a sneaker & streetwear brand) proven by us. I share our ultimate CRO blueprint for Shopify stores!

Loewe Funnel Breakdown

Loewe’s funnel is a CRO masterclass for modern luxury brands. From landing page to checkout — every step is engineered to elevate desire and justify premium pricing.

75 A/B-Tests from 8-Figure Brands (Repost)

We’ve run 3,300+ A/B tests for Europe’s top Ecom brands. Broken down 850+ funnels over the past 6 years.

Birkenstock x Crocs Funnel Breakdown

If you run an Ecom brand, this is a must-see. They aren’t just footwear brands —

Hoffmann Top 20 A/B-Tests (MEGAFILE)

19+ A/B-Tests from Hoffmann (a cookware brand) proven by us. I share our ultimate CRO blueprint for Shopify stores!

Orovivo Funnel Breakdown

The insider scaling strategies of Orovivo. A premium jewelry brand scaling across Europe. Orovivo is building a modern jewelry empire-

Ecom CRO Assets Megafile

We ran 4,000+ A/B tests across 250+ European DTC brands. Here's what separates stores doing €10M/year from stores doing €1M/year...

Qatar Airways & Emirates Funnel Breakdown

Qatar Airways & Emirates dominate online performance with multi-billion dollar booking machines. If you run an Ecom brand, this is a must-see.

E-commerce bundle (2026)

500+ optimization ideas to increase your Revenue (fast). The E-commerce essentials you should bookmark this month.

Salomon, Hoka, Nike, Adidas Funnel Breakdowns

Nike, Salomon, Hoka & adidas dominate online performance with multi-billion dollar DTC machines. If you run an Ecom brand, this is a must-see.

SNOCKS Top 55+ A/B-Tests Database

These A/B-Tests generated Millions in revenue (€32,387,525.70 to be exact) We’ve run 4,000+ A/B tests for Europe’s top Ecom brands.

Glossier Funnel Breakdown

Glossier built a $1.8B brand by letting their customers do the selling. From landing page to checkout, every step is engineered to feel like a friend recommending skincare.

€750,710.83 in these A/B Tests

€750,710.83 in documented A/B test revenue from OceansApart. Proven CRO ideas for e-commerce managers (2026 edition).

Nike & ON Running Funnel Breakdown

Nike & ON Running win online with $8B+ in sales. If you run an Ecom brand, this is a must-see.

82+ CRO Optimization Ideas backed by 4,000+ A/B-Tests

We've run 4,000+ A/B tests for Europe's top Ecom brands. Broken down 950+ funnels over the past 7 years.

50+ Subscription Landing pages

50+ subscription landing pages from the top 1% of DTC brands. Health, nutrition, beauty and lifestyle: the subscription verticals with the highest conversion stakes.

Claude CRO & AI resources for e-Commerce

I built the Claude Framework for e-Commerce Managers. 11 resources covering a specific task. Here's what they do 👇

Top 15 Activewear PDPs from Leading Brands

I broke down the product pages of the 15 best activewear brands in the world. Nike, Gymshark, Lululemon, Alo Yoga, and Adidas included.

Ecom Essentials Bundle (February)

Ecom owners, take this (free) and keep it forever. I put together the ultimate bundle to turn your store into a conversion machine.

Douglas & Rituals Cosmetics Funnel Breakdown

Rituals Cosmetics & Douglas win online with $6.7B+ in sales. If you run an Ecom brand, this is a must-see.

Oceansapart Top 23 A/B-Tests (MEGAFILE)

20+ A/B-Tests from Oceansapart (premium DTC brand) proven by us. I share our ultimate CRO blueprint for Shopify stores!

Momentous Funnel Breakdown

Momentous’ funnel is a CRO masterclass for From homepage to checkout — every step is engineered to build trust, remove friction, and turn supplements into a structured…

567 A/B Test Ideas

These 567 Ecom Ideas will be free... for the next 72 hours⚡ After that, I'll take them down.

Parfois Funnel Breakdown

The insider scaling strategies of Parfois. A €200M+ European accessories brand. In 2024, Parfois surpassed €200M+ million in annual revenue-

Best A/B Test ideas for Shopify managers

We built 35+ A/B test ideas for Shopify managers. Here's what's inside 👇 Every single one came from real tests across 250+ Ecom brands.

Top 10 Back to School Homepage Breakdown

I broke down 13 Back to School campaign pages from brands doing billions in combined revenue. The patterns are worth studying. After 4,000+ A/B tests across 250+ DTC brands and…

20 Winner A/B Tests for Hoffmann

This is what A/B tests look like when they actually work. These are the exact winners we ran for Hoffmann, one of Europe's leading DTC brands.

Lacoste & Tommy Hilfiger Funnel Breakdown

Lacoste & Tommy Hilfiger dominate online performance with multi-billion dollar fashion machines. If you run an Ecom brand, this is a must-see.

We generated €70K in these Split Results

We generated €70K/month from 15 tests with split results depending on the device. Save this for your E-commerce store.

Longchamp Funnel Breakdown

The insider scaling strategies of Longchamp. A €1B+ French luxury brand. In 2024, Longchamp maintained its position as one of France's most profitable leather goods…

Uniqlo Funnel Breakdown

UNIQLO’s funnel is a CRO masterclass in functional fashion for the masses. From homepage to checkout—every interaction is engineered for clarity, trust, and velocity.

Zara & Mango & H&M

Zara, H&M and Mango win online with €50B+ in combined sales. If you run an Ecom brand, this is a must-see.

Salomon vs Nike Funnel Breakdown

Salomon & Nike win online with $15B+ in sales. If you run an Ecom brand, this is a must-see.

New Balance & Reebok Funnel Breakdown

$8B+ in combined sales for Reebok & New Balance. Same industry. Completely different conversion strategies.

SteelSeries & GMK & Keychron Funnel Breakdown

SteelSeries, GMK & Keychron win online with $222.1M+ in sales. If you run an Ecom brand, this is a must-see.

Ralph Lauren & Lacoste Funnel Breakdown

Ralph Lauren & Lacoste win online with $10B+ in sales. If you run an e-commerce brand, this is a must-see.

HOKA & The North Face Funnel Breakdown

HOKA & The North Face win online with $5.5B+ in sales. If you run an Ecom brand, this is a must-see.

SKIN 1004 x Beauty of Joseon x The Ordinary Funnel Breakdown

SKIN1004, Beauty of Joseon & The Ordinary are doing $700M+ combined. Built almost entirely on ingredient transparency and radical trust. Funnels worth stealing.

ZARA and H&M Funnel Breakdown

ZARA & H&M win online with $14B+ in sales. If you run an Ecom brand, this is a must-see.

Louis Vuitton Funnel Breakdown

Louis Vuitton’s funnel is a CRO masterclass for luxury fashion brands. From homepage to checkout — every step is engineered to elevate perception, reinforce status, and turn…

ROSE Bikes vs Peloton Funnel Breakdown

$203M (Rosebikes) + $300M+ (PELOTON) = Masterclass in DTC. They're not just selling bikes—they're dominating online.

ESN Funnel Breakdown

ESN's funnel is a CRO masterclass for premium sports nutrition brands. From landing page to checkout - every step is designed to convert and retain. I turned it into a…

WESTWING Funnel Breakdown

Westwing's funnel is a CRO masterclass for premium home & interior brands. From landing page to checkout - every step is designed to convert and retain.

Rituals Cosmetics Funnel Breakdown

Rituals Cosmetics' funnel is a CRO masterclass for Ecom brands. From landing page to checkout - every step is designed to convert and retain.

Massimo Dutti Funnel Breakdown

Massimo Dutti's funnel proves quiet luxury CRO isn't about flash - it's about confidence. From landing page to checkout - every step is designed to make €300 feel like the most…

HOKA & Reebok Funnel Breakdown

HOKA & Reebok win online with $7.5B+ in sales. If you run an e-commerce brand, this is a must-see.

Top-Performing Ecom Funnels

Here are the top-performing funnels from some of the highest-revenue brands in their categories. Get access to full funnel breakdowns of the brands setting the conversion…

Vital Proteins x ESN Funnel Breakdown

Vital Proteins & ESN dominate supplement commerce with billion-dollar brand ecosystems. If you run an Ecom brand, this is a must-see.

ON Running & Hoka Funnel Breakdown

On Running & HOKA dominate online performance footwear with billion-dollar brand ecosystems. If you run an Ecom brand, this is a must-see.

Moncler Funnel Breakdown

Moncler's online store is a CRO masterclass in luxury conversion. From landing page to checkout - every element justifies €1,500+ pricing.

PSG x Nike Funnel Breakdown

PSG & Nike win online with $3B+ in sales. If you run an Ecom brand, this is a must-see.

Palladium Boots Funnel Breakdown

Palladium Boots' funnel is a CRO masterclass for premium footwear brands. From landing page to checkout - every step is designed to convert and retain. I turned it into a…

MONTBLANC Funnel Breakdown

Montblanc's funnel is a CRO masterclass for high-ticket Ecom brands. From landing page to checkout—every step is designed to convert premium buyers and eliminate friction.

Top 10 Beauty Care Homepages

We've broken down 850+ e-commerce funnels over the last 6 years. Run 4,000+ A/B tests.

DOUGLAS & L'Oréal Funnel Breakdown

Two beauty giants. €8B+ in sales. Opposite funnel strategies. Here's how they convert 👇

Nike x Skims x Salomon Funnel Breakdown

Nike, SKIMS & Salomon dominate online performance with multi-billion dollar DTC machines. If you run an Ecom brand, this is a must-see.

Sephora, Douglas & Rituals Funnel Breakdown

Sephora, Douglas and Rituals win online €23B+ in sales. If you are an E-commerce manager, this is a must-see.

Patagonia & O'Neill Funnel Breakdown

O'Neil & Patagonia win online with $5B+ in sales. If you run an Ecom brand, this is a must-see.

E-Commerce Conversion Rate Benchmarks 2026

We analyzed 486 million sessions across 117 European e-Commerce brands. Here's what the data actually says about conversion rates in 2026:

Adidas x Salomon Funnel Breakdown

adidas & Salomon dominate online performance with multi-billion dollar DTC machines. If you run an Ecom brand, this is a must-see.

Emirates & Ryanair Funnel Breakdown

Emirates & Ryanair win online with $45B+ in sales. If you run an Ecom brand, this is a must-see.

Lacoste & HUGO BOSS Funnel Breakdown

Lacoste & HUGO BOSS win online with $1.2B+ in sales. If you run an Ecom brand, this is a must-see.

Ridge Funnel Breakdown

Ridge’s funnel is a CRO masterclass for performance-driven brands. From landing page to checkout — every step is engineered to remove friction, increase AOV, and justify…

mybacs Funnel Breakdown

How MyBacs turned gut health into a premium DTC brand. Science-backed probiotics that actually convert skeptical buyers.

ALLSAINTS Funnel Breakdown

The insider scaling strategy of AllSaints. A £460M+ global fashion brand. In 2024, AllSaints posted its third consecutive record year: £459.5M in revenue, operating profit up…

Q4 Funnels from €100M+ e-commerce Brands

Last year I spent 30 hours tearing down two DTC funnels before Black Friday. This year we did eight.

Ben & Jerry's Funnel Breakdown

Ben & Jerry's does $1B+ in annual revenue and their online store is doing a lot of the heavy lifting. From landing page to checkout, every step is engineered to entertain,…

plunge.de Funnel Breakdown

Plunge’s online store is a CRO masterclass for wellness & recovery brands. From landing page to checkout - every step is engineered to convert and retain.