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Long-form guide

How to run Pricing Experiments that maximize Revenue

I just released a guide on how to run pricing experiments that maximize revenue. You're already paying to bring people to your shop. But how do you know whether your prices are helping you make the most of that traffic?

General CRO
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How to run Pricing Experiments that maximize Revenue

What's inside

What you get

A discount might get more people to buy.

It might also give away margin to customers who would have paid full price.

A higher price might mean fewer orders.

It could still bring in more revenue.

The answer depends on your products, your customers, and how they respond.

That's where a pricing experiment starts.

With a question about your buyers.

A clear hypothesis.

And a measurable goal.

Inside this guide, I break down:

How to understand your customers' sensitivity to price changes

How to choose a pricing strategy based on what you want to improve

Which baseline metrics to track before testing a new price

When to experiment around launches, promotions, and price increases

How to read the results and decide which changes deserve to stay

A 7-step process, from researching your customers to implementing what you learn.

So the next time you change a price, you can measure its impact

and understand why your customers responded.

Comment "PRICING"

And make sure to connect with me so I can send you the link.

Not sure where your shop leaks?

Book a call and we'll tell you where the money gets lost and what to test first.

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Answer five quick questions and the link is yours.

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The CRO agency behind 250+ of the world's leading online businesses

Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.

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Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.

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30 minutes, and you'll know exactly where your shop stands.

The Newsletter Read by Employees from Brands like

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Join 17,000+ Ecom founders turning CRO insights into revenue

Trusted by 250+ brands

  • Strauss
  • Koro
  • Sunday Natural
  • The Body Shop
  • Grover
  • Hello Fresh
  • Natural Elements
  • AG1
  • Bluebrixx
  • Woom
  • Hornbach
  • Tourlane
  • Congstar
  • Holy
  • Junglück
  • PV
  • Wunschgutschein
  • Motel A Mino
  • Ryzon
  • Kickz
  • The Female Company
  • Livefresh
  • Schiesser
  • Horizn Studios
  • Seeberger
  • Luca Faloni
  • Zahnheld
  • Snocks
  • Bruna
  • NatureHeart
  • Priwatt
  • Jumbo
  • NKM
  • Oceansapart
  • Omhu
  • Blackroll
  • 1 Kom Ma 5
  • Purelei
  • Giesswein
  • T1tan
  • Buah
  • Ironmaxx
  • Waterdrop
  • Send a Friend
  • Fitjeans
  • Mofakult
  • Plantura
  • BGA
  • Coop
DRIP

Prediction-based experimentation for online shops from €100k a month.

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