ESN x MyProtein Funnel Breakdown
ESN & Vital Proteins built 9-figure wellness commerce brands. If you run an Ecom brand, this is a must-see. They aren’t just selling protein and collagen-
Free. Five quick questions, then it's yours.
What's inside
What you get
they’re showing how performance, wellness, education, trust, and lifestyle positioning can turn functional supplements into global commerce machines.
I went deep into both brands to see how they convert,
increase AOV,
and build long-term brand loyalty.
ESN (turning performance nutrition, gym culture, product clarity, and athlete-driven credibility into one of Europe’s strongest sports supplement commerce engines)
Vital Proteins (using collagen education, beauty-from-within positioning, routine-building, and lifestyle trust to turn a functional supplement into a global wellness brand)
What’s inside:
Full Funnel Breakdowns:
Pre-Sale Landing Pages
Psychographics
Editable Figma Templates
Customer Personas
Lowkey Genius Features
...and more!
Want both funnel breakdowns?
1\. Like this post
2\. Comment “PROTEIN”
Want tests like these on your shop?
We find the leaks, predict which fixes win and run the tests for you.
Get the full breakdown
Answer five quick questions and the link is yours.
Step 1
Step 2
Step 3
Step 4
Step 5
What's your email address?
The CRO agency behind 250+ of the world's leading online businesses
Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.






Spend the same on ads.
Make more from them.
Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.
