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A/B test ideas

The A/B Test Idea Starter Kit

This is our A/B testing Starter Kit for e-Commerce Managers. Built on 4,000+ A/B tests across 250+ European DTC brands. What's inside each one:

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Free. Five quick questions, then it's yours.

The A/B Test Idea Starter Kit

What's inside

What you get

1/ 540+ A/B Test Ideas for building your backlog

541 ideas organized by page plus 73 shops worth analyzing for inspiration.

2/ 90 Tests from 8+ Figure Brands for stealing what already works

Built in Figma so you can drag and drop.

3/ €32,387,525.70 A/B-Tests Database for proof, not theory

55 tests that generated real revenue, with uplift numbers and learnings for each.

4/ Best A/B Test Ideas for Shopify Managers for Shopify stores specifically.

35+ ideas organized by page section, ready for your backlog.

5/ The €85M Test Library MEGAFILE for the full six-year archive

60+ of our highest-impact tests from KICKZ, Hoffmann, and OceansApart.

6/ Drip Growth Protocol for the strategy behind the tests

How DTC brands increase revenue per user by 10% in 6 months.

7/ Psychological Triggers to Increase ARPU for what actually converts

4 triggers battle-tested in 18 real tests.

...and more!

Full list of resources in the image.

Want the complete Starter Kit?

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2\. Repost for priority access

Not sure where your shop leaks?

Book a call and we'll tell you where the money gets lost and what to test first.

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The CRO agency behind 250+ of the world's leading online businesses

Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.

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Ryzon
1 Kom Ma 5
Kickz
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Luca Faloni
Priwatt
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Send a Friend
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Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.

See if your shop is a fit

30 minutes, and you'll know exactly where your shop stands.

The Newsletter Read by Employees from Brands like

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Join 17,000+ Ecom founders turning CRO insights into revenue

Trusted by 250+ brands

  • Strauss
  • Koro
  • Sunday Natural
  • The Body Shop
  • Grover
  • Hello Fresh
  • Natural Elements
  • AG1
  • Bluebrixx
  • Woom
  • Hornbach
  • Tourlane
  • Congstar
  • Holy
  • Junglück
  • PV
  • Wunschgutschein
  • Motel A Mino
  • Ryzon
  • Kickz
  • The Female Company
  • Livefresh
  • Schiesser
  • Horizn Studios
  • Seeberger
  • Luca Faloni
  • Zahnheld
  • Snocks
  • Bruna
  • NatureHeart
  • Priwatt
  • Jumbo
  • NKM
  • Oceansapart
  • Omhu
  • Blackroll
  • 1 Kom Ma 5
  • Purelei
  • Giesswein
  • T1tan
  • Buah
  • Ironmaxx
  • Waterdrop
  • Send a Friend
  • Fitjeans
  • Mofakult
  • Plantura
  • BGA
  • Coop
DRIP / Apex

Prediction-based experimentation for online shops from €100k a month.

See if your shop is a fit

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