Black Friday Cheatsheet for e-commerce Managers
Black Friday Cheatsheet for e-commerce Managers 283+ Q4 optimization ideas, 23 promotion ideas, and a BFCM CRO checklist ↓ Built from DRIP's CRO framework - 8 years, 4,000+ A/B tests,
Free. Five quick questions, then it's yours.
What's inside
What you get
€500M+ in additional revenue generated for European DTC brands.
Everything in one place to help you prepare your store for Black Friday:
Find your next test
Explore 283+ Q4 optimization ideas and examples to build your testing backlog.
Plan your Black Friday offer
Get 23 promotion ideas for Shopify and find an approach that fits your products.
Check your store before the traffic arrives
Work through the BFCM CRO checklist to spot friction across your shopping experience.
Make your promotions easier to act on
Use the promotional pricing playbook to understand how shoppers evaluate your offers.
Plus resources covering:
\- Black Friday and Christmas tests
\- Full-funnel optimization
\- Promotional pricing psychology
\- Rapid testing during sales events
All brought together in one Black Friday resource bundle.
Comment "BFCM"
And make sure to connect with me so I can send you the link.
Not sure where your shop leaks?
Book a call and we'll tell you where the money gets lost and what to test first.
Get the free copy
Answer five quick questions and the link is yours.
Step 1
Step 2
Step 3
Step 4
Step 5
What's your email address?
The CRO agency behind 250+ of the world's leading online businesses
Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.






Spend the same on ads.
Make more from them.
Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.
