COS x Lacoste Funnel Breakdown
COS & Lacoste win online with $3B+ in sales. If you run an Ecom brand, this is a must-see. They aren’t just selling minimalist fashion and iconic polos-
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What's inside
What you get
they’re showing how two very different brand worlds can both convert at scale.
I went deep into both brands to see how they convert,
increase AOV,
and build long-term brand loyalty.
(turning elevated minimalism, clean design, and premium wardrobe essentials into a modern fashion commerce engine)
(using tennis heritage, iconic product codes, sport culture, and lifestyle positioning to turn a polo brand into a global Ecom machine)
What’s inside:
Full Funnel Breakdowns:
Pre-Sale Landing Pages
Psychographics
Editable Figma Templates
Customer Personas
Lowkey Genius Features
...and more!
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