250 CRO Checkpoints to evaluate before Black Friday
250 CRO Checkpoints for e-commerce Managers to review before BFCM ↓ Your Black Friday offer is ready. Is the rest of your store? I’ve put together 250 checkpoints to help you prepare for Black Friday.
Free. Five quick questions, then it's yours.
What's inside
What you get
What’s inside:
1/ Site performance & speed
Review load testing, image compression, and third-party scripts to prepare your store for peak traffic.
2/ Inventory & logistics
Check stock forecasts, shipping capacity, and how you communicate sold-out products to shoppers.
3/ Pricing & offers
Review discount margins, bundle pricing, and offer consistency across your website, ads, and emails.
4/ Landing pages & product pages
Review mobile layouts, sale badges, promotional messaging, and stock availability indicators.
5/ Cart & checkout
Check payment methods, discount codes, and cart persistence. Test whether customers can complete their purchase under peak load.
...and more!
The full checklist is organized in Airtable. Use it to identify gaps and prioritize what needs attention before Black Friday.
Then turn the opportunities that need validation into hypotheses worth testing.
We built one of the largest A/B test databases in e-commerce: 4.3 million tests from 151,000 shops, since 2011.
On top of it we built our own testing tool, Apex.
Apex tells you which test wins before you build it, and runs your whole testing program in one place.
WANT THE FULL CHECKLIST?
I’ll send it over.
Not sure where your shop leaks?
Book a call and we'll tell you where the money gets lost and what to test first.
Get the free copy
Answer five quick questions and the link is yours.
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The CRO agency behind 250+ of the world's leading online businesses
Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.
Spend the same on ads.
Make more from them.
Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.
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