Top 10 Back to School Homepage Breakdown
I broke down 13 Back to School campaign pages from brands doing billions in combined revenue. The patterns are worth studying. After 4,000+ A/B tests across 250+ DTC brands and €500M+ in additional revenue, I can tell you: the brands that convert best during seasonal campaigns don't just swap their hero image.
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What you get
They build the entire page around a specific customer job.
What's inside:
Back to School Homepage Breakdowns:
Nike
Apple
H&M
IKEA
Target
Urban Outfitters
American Eagle
Ulta Beauty
C&A
Adidas
Deichmann
Blissim
About You
Each breakdown covers what they do well, what I'd test first, and the CRO patterns that show up across the best-performing pages.
𝗜𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 𝗮 𝟳-, 𝟴-, 𝗼𝗿 𝟵-𝗳𝗶𝗴𝘂𝗿𝗲 𝗲𝗰𝗼𝗺 𝗯𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝘄𝗮𝗻𝘁 𝘁𝗵𝗶𝘀:
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