Send a Friend Case Study
We helped SendAFriend add €1.8M/year by making gift decisions feel personal. When SendAFriend came to us, they had strong social traffic: TikTok-driven, emotionally charged, high intent.
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What you get
But the buying journey wasn't keeping up with the emotion.
Their situation:
Strong paid social and TikTok demand
No structured testing framework
Site decisions made by preference, not data
Emotional product being sold like a transactional one
We jumped in.
In 56 experiments, we produced 18 winning tests and €1.8M/year in additional revenue at 13.5x ROI.
Here's how we did it:
Mapped the real psychology
Added animal personality traits to the cart
Added emotional microcopy under the ATC button (+3% ARPU)
Tested bundle and upsell placement on targeted PDPs (+6.12% ARPU)
Trained the internal team to think in hypotheses and data
The biggest shift: the more vividly a shopper can picture the recipient, the easier the purchase becomes.
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Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.