The e-Commerce Playbook of September
11 weeks until Black Friday. Most teams will spend 9 of them guessing. Most e-commerce managers plan Q4 on vibes... Same discounts as last year. Same hero banner. Same result.
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What you get
\- Guessing which PDP change actually moves revenue
\- Rebuilding the same Black Friday plan from scratch
\- Copying "best practices" from brands that don't sell what you sell
\- Running tests that never reach significance
These are exactly the problems I saw before putting this together.
That's why we packed part of 7 years and 4,000+ A/B tests into one drop:
3 A/B-Test Vaults:
75+ A/B-Tests from $100,000,000 e-Commerce Brands
€21,000,000 in A/B Tests for SNOCKS
45+ A/B-Tests for e-Commerce Managers
3 Frameworks & Guides:
$50,000,000 E-commerce Optimisation Framework
Google Analytics Setup Guide for eCommerce Funnels
Black Friday Cheat Code for e-Commerce Teams
2 Psychology Playbooks:
The Psychology of Pricing (Pricing Psychology)
Psychology CRO Playbook (2026 Edition)
3 Bonus Resources:
150+ AI Prompts to Increase Conversion Rate in Your Shopify Store
Nike x SALOMON x Adidas Funnel Breakdown
Resource library for e-Commerce managers
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More resources
Our 10 best A/B tests, backed by 4.3 million tests
Ten tests shops kept more often than the average test. More revenue from the traffic you already pay for.
Get the free PDFClaude Resources for e-Commerce in 2026
I built the Claude Framework for e-Commerce Managers. 11 resources covering a specific task. Here's what they do 👇
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30 minutes, and you'll know exactly where your shop stands.