The e-Commerce Playbook of September
11 weeks until Black Friday. Most teams will spend 9 of them guessing. Most e-commerce managers plan Q4 on vibes... Same discounts as last year. Same hero banner. Same result.
Free. Five quick questions, then it's yours.
What's inside
What you get
\- Guessing which PDP change actually moves revenue
\- Rebuilding the same Black Friday plan from scratch
\- Copying "best practices" from brands that don't sell what you sell
\- Running tests that never reach significance
These are exactly the problems I saw before putting this together.
That's why we packed part of 7 years and 4,000+ A/B tests into one drop:
3 A/B-Test Vaults:
75+ A/B-Tests from $100,000,000 e-Commerce Brands
€21,000,000 in A/B Tests for SNOCKS
45+ A/B-Tests for e-Commerce Managers
3 Frameworks & Guides:
$50,000,000 E-commerce Optimisation Framework
Google Analytics Setup Guide for eCommerce Funnels
Black Friday Cheat Code for e-Commerce Teams
2 Psychology Playbooks:
The Psychology of Pricing (Pricing Psychology)
Psychology CRO Playbook (2026 Edition)
3 Bonus Resources:
150+ AI Prompts to Increase Conversion Rate in Your Shopify Store
Nike x SALOMON x Adidas Funnel Breakdown
Resource library for e-Commerce managers
Want the complete September Playbook?
1\. Comment "BUNDLE"
2\. Repost for priority access
Not sure where your shop leaks?
Book a call and we'll tell you where the money gets lost and what to test first.
Get the free copy
Answer five quick questions and the link is yours.
Step 1
Step 2
Step 3
Step 4
Step 5
What's your email address?
The CRO agency behind 250+ of the world's leading online businesses
Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.
Spend the same on ads.
Make more from them.
Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.
The Newsletter Read by Employees from Brands like
