Checklist

The Skincare Ecom Conversion Audit

Here is my Skincare CRO Checklist with 57 ideas to audit every page of your store. I put together this checklist and mapped the highest-impact checkpoints across every page of a skincare ecom funnel. Built around conversion psychology, from hero section to featured products, every idea is tied to a specific page section and a clear conversion goal.

General CRO

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What's inside

What you get

What's included:

Header & Navigation: loyalty programs, smart replenishment, and AI-powered support

Hero Section: skin diagnostics, interactive quizzes, and real-time social proof

Featured Categories: filters by skin type, goals, and routine timing

Featured Products: routine builders, ingredient storytelling, bundles, and subscriptions

Each idea comes with the page section it belongs to,

so you can go straight to the parts of your store that need the most work.

Here's how you use this base:

1\. Go through and check which revenue levers your store is missing

2\. Prioritize by which ideas fit your current page sections

3\. Use each idea to build your next test hypothesis

4\. Test, implement, repeat

𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗶𝘁:

1\. Comment "SKIN"

2\. Like this post

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