Drip
Case StudiesProcessApex
Done for youWe run your testing programDone with youYour team runs it in Apex, with our research
BlogResourcesArtifactsStatistical ToolsBenchmarksResearch
See if your shop is a fit
See if your shop is a fitSee if you're a fit
Checklist

The e-Commerce Audit Checklist

We just audited our own PDP checklist. 138 checkpoints you can apply now to your Shopify product page. We dug through our database of 4,000+ A/B tests to find the CRO checkpoints that consistently win.

General CRO
Get the free copyAll resources

Free. Five quick questions, then it's yours.

The e-Commerce Audit Checklist

What's inside

What you get

Then we mapped them across the entire PDP, first image to post-purchase confirmation.

Most brands audit their hero image and CTA button and call it done, but conversion leaks happen in every corner of the page.

What's inside:

Product imagery, video, and gallery UX checks

Trust, risk-reversal, and guarantee checks

Pricing, discount, and value-perception checks

Urgency, scarcity, and social proof checks

Mobile UX and page speed checks

AOV, bundling, and cross-sell checks

Technical SEO and structured data checks

Personalization, retention, and A/B testing readiness checks

138 checkpoints total covering every level of the product detail page.

𝗪𝗮𝗻𝘁 𝗶𝘁?

1\. Comment "PDP"

2\. Like this post

Not sure where your shop leaks?

Book a call and we'll tell you where the money gets lost and what to test first.

See if your shop is a fit

Get the free copy

Answer five quick questions and the link is yours.

Step 1 of 520%
1

Step 1

2

Step 2

3

Step 3

4

Step 4

5

Step 5

What's your email address?

The CRO agency behind 250+ of the world's leading online businesses

Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.

Strauss
Koro
Sunday Natural
The Body Shop
Grover
Hello Fresh
Natural Elements
AG1
Bluebrixx
Woom
Hornbach
Tourlane
Congstar
Holy
Junglück
PV
Wunschgutschein
Motel A Mino
Mofakult
Bruna
Buah
Waterdrop
Purelei
Giesswein
Schiesser
Livefresh
Blackroll
The Female Company
Ryzon
1 Kom Ma 5
Kickz
Horizn Studios
Seeberger
Luca Faloni
Priwatt
T1tan
Snocks
Plantura
NatureHeart
Zahnheld
Jumbo
Ironmaxx
NKM
Oceansapart
Omhu
Send a Friend
Fitjeans
BGA
DRIP and Apex

Spend the same on ads.
Make more from them.

Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.

See if your shop is a fit

30 minutes, and you'll know exactly where your shop stands.

The Newsletter Read by Employees from Brands like

LEGONikeTeslalululemonPelotonSamsungBoseIKEA

Join 17,000+ Ecom founders turning CRO insights into revenue

Trusted by 250+ brands

  • Strauss
  • Koro
  • Sunday Natural
  • The Body Shop
  • Grover
  • Hello Fresh
  • Natural Elements
  • AG1
  • Bluebrixx
  • Woom
  • Hornbach
  • Tourlane
  • Congstar
  • Holy
  • Junglück
  • PV
  • Wunschgutschein
  • Motel A Mino
  • Ryzon
  • Kickz
  • The Female Company
  • Livefresh
  • Schiesser
  • Horizn Studios
  • Seeberger
  • Luca Faloni
  • Zahnheld
  • Snocks
  • Bruna
  • NatureHeart
  • Priwatt
  • Jumbo
  • NKM
  • Oceansapart
  • Omhu
  • Blackroll
  • 1 Kom Ma 5
  • Purelei
  • Giesswein
  • T1tan
  • Buah
  • Ironmaxx
  • Waterdrop
  • Send a Friend
  • Fitjeans
  • Mofakult
  • Plantura
  • BGA
  • Coop
DRIP / Apex

Prediction-based experimentation for online shops from €100k a month.

See if your shop is a fit

Company

  • About us
  • Case studies
  • Process
  • Careers
  • Experts
  • Media
  • Reviews

Services

  • Done for you
  • Done with you
  • CRO agency
  • A/B testing agency
  • Shopify CRO

Apex

  • Apex
  • How we built the genome
  • Log in
  • Docs

Resources

  • Blog
  • Resources
  • Research
  • Benchmarks
  • Statistics tools
  • Best A/B testing tools
© 2026 Drip Trading GmbH
ImprintPrivacyTerms

Cookies

We use optional analytics and marketing cookies to improve performance and measure campaigns. Privacy Policy