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Research

For online shops from €100k a month

Research on choosing and measuring CRO

How to choose a CRO partner, how to measure a performance-based program, and how testing works when your funnel isn't a classic online shop.

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Articles

Written for the people who decide on a testing program, with the sources behind every claim.

Research guide

CRO Agency Selection Criteria

A practical framework for choosing a conversion optimization agency based on testing velocity, measurement discipline, industry fit, and external proof.

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Measurement guide

Performance-Based CRO Measurement

How to measure performance-based CRO without false winners, attribution confusion, or incentive problems.

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Funnel guide

CRO for Non-Ecommerce Funnels

How conversion optimization changes for travel, insurance, subscription, lead-generation, and other transactional funnels beyond classic ecommerce.

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