Customer Psychology Audit of Air Up
I just released a full psychology audit of Air Up. A €100M brand with one conversion gap worth stealing. We run CRO for 7-9 figure DTC brands.
Get the free copy
Answer five quick questions and the link is yours.
Step 1
Step 2
Step 3
Step 4
Step 5
What's your email address?
What you get
So when I audit a brand like air up®, I know exactly what to look for.
What makes their psychology unusually strong, and where the friction layer is hiding.
This audit turns both into 5 testable hypotheses for your store.
This is from my own team that has helped brands generate €500M+ in additional revenue using psychology-first CRO and A/B testing.
What's inside:
The 3 psychological barriers that explain why curiosity doesn't convert
5 research-backed PDP tests you can run this week
The conversion pattern hiding behind every novel-mechanism brand
When proof builds trust, and when it creates doubt instead
Good to know
Free. Five quick questions, then it's yours.
Not sure where your shop leaks? Book a call and we'll tell you where the money gets lost and what to test first.
Keep reading
More resources
How we built the genome
Where the tests in the genome come from and how Apex learns from them.
Get the guideUrgency & Scarcity: what Ecom brands with €100M+ know that you don't
This is the framework behind €1.7M in conversion uplift zero extra ad spend. I see this on almost every audit of 7–9 figure brands:
Get the guideEcom Optimization Framework
We broke down 850+ funnels in 6 years. Here's what we learned... Most Ecom owners optimize in the dark.
Get the guide
Spend the same on ads.
Make more from them.
Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.