Drip
Case StudiesProcessApex
Done for youWe run your testing programDone with youYour team runs it in Apex, with our research
BlogResourcesArtifactsStatistical ToolsBenchmarksResearch
See if your shop is a fit
See if your shop is a fitSee if you're a fit
Funnel breakdownThe Puma Conversion Blueprint

The Puma Conversion Blueprint

I just released a full conversion blueprint for PUMA. A global €8B+ brand and a funnel with more opportunity than most people realize. We run CRO for 7-9 figure DTC brands.

Get the full breakdownAll resources

Free. Five quick questions, then it's yours.

The Puma Conversion Blueprint

What's inside

What you get

So when we map a brand like PUMA, we go deeper than most.

Not just what they're doing, but also why it works, where it leaks, and exactly what we'd test first.

This blueprint covers the entire funnel: from the first ad impression to checkout.

With the research layer that makes the test ideas actually defensible.

What's inside:

Full funnel teardown: annotated page by page

Research layer: quantitative data, qualitative insights, buyer profile & more

3 high-impact test ideas with hypotheses + predicted win rates

Meta Ads examples

𝗜𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 𝗮 𝗗𝗧𝗖 𝗯𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝘄𝗮𝗻𝘁 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗯𝗹𝘂𝗲𝗽𝗿𝗶𝗻𝘁:

1\. Comment "PUMA"

2\. Like this post

Want tests like these on your shop?

We find the leaks, predict which fixes win and run the tests for you.

Conversion optimization, done for you

Get the full breakdown

Answer five quick questions and the link is yours.

Step 1 of 520%
1

Step 1

2

Step 2

3

Step 3

4

Step 4

5

Step 5

What's your email address?

The CRO agency behind 250+ of the world's leading online businesses

Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.

Strauss
Koro
Sunday Natural
The Body Shop
Grover
Hello Fresh
Natural Elements
AG1
Bluebrixx
Woom
Hornbach
Tourlane
Congstar
Holy
Junglück
PV
Wunschgutschein
Motel A Mino
Mofakult
Bruna
Buah
Waterdrop
Purelei
Giesswein
Schiesser
Livefresh
Blackroll
The Female Company
Ryzon
1 Kom Ma 5
Kickz
Horizn Studios
Seeberger
Luca Faloni
Priwatt
T1tan
Snocks
Plantura
NatureHeart
Zahnheld
Jumbo
Ironmaxx
NKM
Oceansapart
Omhu
Send a Friend
Fitjeans
BGA
DRIP and Apex

Spend the same on ads.
Make more from them.

Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.

See if your shop is a fit

30 minutes, and you'll know exactly where your shop stands.

The Newsletter Read by Employees from Brands like

LEGONikeTeslalululemonPelotonSamsungBoseIKEA

Join 17,000+ Ecom founders turning CRO insights into revenue

Trusted by 250+ brands

  • Strauss
  • Koro
  • Sunday Natural
  • The Body Shop
  • Grover
  • Hello Fresh
  • Natural Elements
  • AG1
  • Bluebrixx
  • Woom
  • Hornbach
  • Tourlane
  • Congstar
  • Holy
  • Junglück
  • PV
  • Wunschgutschein
  • Motel A Mino
  • Ryzon
  • Kickz
  • The Female Company
  • Livefresh
  • Schiesser
  • Horizn Studios
  • Seeberger
  • Luca Faloni
  • Zahnheld
  • Snocks
  • Bruna
  • NatureHeart
  • Priwatt
  • Jumbo
  • NKM
  • Oceansapart
  • Omhu
  • Blackroll
  • 1 Kom Ma 5
  • Purelei
  • Giesswein
  • T1tan
  • Buah
  • Ironmaxx
  • Waterdrop
  • Send a Friend
  • Fitjeans
  • Mofakult
  • Plantura
  • BGA
  • Coop
DRIP / Apex

Prediction-based experimentation for online shops from €100k a month.

See if your shop is a fit

Company

  • About us
  • Case studies
  • Process
  • Careers
  • Experts
  • Media
  • Reviews

Services

  • Done for you
  • Done with you
  • CRO agency
  • A/B testing agency
  • Shopify CRO

Apex

  • Apex
  • How we built the genome
  • Log in
  • Docs

Resources

  • Blog
  • Resources
  • Research
  • Benchmarks
  • Statistics tools
  • Best A/B testing tools
© 2026 Drip Trading GmbH
ImprintPrivacyTerms

Cookies

We use optional analytics and marketing cookies to improve performance and measure campaigns. Privacy Policy