The E-commerce Landing Page Bible (2026)

Here’s what you can explore:

1/ 100+ landing pages

From DTC brands in the US and UK, captured from top to bottom.

2/ Hero & offer

See how each page opens and how brands frame their offer.

3/ Proof & trust

Study how brands use reviews, press, and guarantees, and where they place them on the page.

4/ Page flow

Compare the order of the sections, on long pages and short ones.

5/ Calls to action

Explore buttons, sticky bars, and what happens after the click.

I’ve put the full collection into one Figma file so you can zoom into any section and save what fits your store.

The next question is which ideas to test first.

We built one of the largest A/B test databases in e-commerce: 4.3 million tests from 151,000 shops, since 2011.

On top of it we built our own testing tool, Apex.

Apex tells you which test is likely to win before you build it, and runs your whole testing program in one place.

Use the collection to brief your next landing page.

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