A/B Tests for €1M–€5M Revenue Brands
Stop copying what Gymshark does. These 15 tests were built for €1M–€5M revenue brands. Most stores at this stage are optimizing the wrong things.
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What you get
I put together 15 changes to copy, color, sorting, and structure that moved revenue.
Each one backed by real test data from DTC stores at this exact stage.
These tests show what actually moves the needle,
with the ARPU data to prove it.
Here's what's inside ⬇
15 real A/B test winners
Full ARPU uplift per test
Page, change, result, and reasoning
The one pattern they all share
𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗵𝗲 𝘁𝗲𝘀𝘁𝘀 (𝗙𝗥𝗘𝗘):
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Free. Five quick questions, then it's yours.
Not sure where your shop leaks? Book a call and we'll tell you where the money gets lost and what to test first.
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More resources
Our 10 best A/B tests, backed by 4.3 million tests
Ten tests shops kept more often than the average test. More revenue from the traffic you already pay for.
Get the free PDFClaude Resources for e-Commerce in 2026
I built the Claude Framework for e-Commerce Managers. 11 resources covering a specific task. Here's what they do 👇
Get the playbookA/B-Tests from $100M DTC Brands
The ultimate A/B Test Blueprint for Shopify stores in 2025 ⚡ €19.528.926,52 in A/B Test wins - backed by data, not guesswork.
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30 minutes, and you'll know exactly where your shop stands.