OPI & Essie Funnel Breakdown
Essie & OPI dominate nail polish with €800M+ in combined online sales. If you're running a beauty or cosmetics brand in 2025, you need to study these two. Here's the lineup:
Free. Five quick questions, then it's yours.
What's inside
What you get
Essie: Heritage brand with cult following
OPI: Professional-grade with mass appeal
I broke down their Sales Funnel and you can have access to:
Built in Figma so you can drag, drop, and customize in minutes
Where they build trust without slowing you down
The subtle psychology behind their product page layout
How they structure subscriptions vs. one-time purchases
And how their UX fuels repeat orders
They're not just color experts, they're building some of the smartest DTC funnels in beauty.
𝗪𝗮𝗻𝘁 𝗮𝗰𝗰𝗲𝘀𝘀?
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OPI & Essie win online with $800M+ in sales.
If you run an Ecom brand, this is a must-see.
They're not just selling nail polish-
-they're absolutely crushing it online.
I went deep into both brands to see how they convert,
drive recurring revenue,
and build loyalty through data, psychology, and product design.
OPI (the salon-grade brand trusted by professionals worldwide)
Essie (the aspirational lifestyle brand mastering urgency and emotion)
What’s inside:
Full Funnel Breakdowns:
Pre-Sale Landing Pages
Psychographics
Editable Figma Templates
Customer Personas
Lowkey Genius Features
...and more!
Want both funnel breakdowns?
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2\. Comment “Nails"
and I'll send both to you.
Want tests like these on your shop?
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Get the full breakdown
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The CRO agency behind 250+ of the world's leading online businesses
Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.
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Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.
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