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Long-form guide

The Psychology of Promotional Pricing (The BFCM Promotional Pricing Playbook)

This 11-page psychology-driven BFCM playbook to generate €100K+/month in extra revenue is ridiculous. It even shows how one brand grew its sales 10x over BFCM. It contains:

Sales Season
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The Psychology of Promotional Pricing (The BFCM Promotional Pricing Playbook)

What's inside

What you get

\- 5 promotional pricing strategies

\- 4 practices to discount without giving away your margin

\- Real examples from Cocokind, Mirenesse, Out of Print and more

\- The 4 KPIs that show if a promo actually paid off

It covers exactly what most Ecom teams get wrong

when they "just run a BFCM sale" without a strategy.

We created this because when we audit 7-9 figure brands,

we keep seeing the same problems:

\- Discounts that train customers to wait

\- Revenue spikes, but margin disappears

\- Full-price buyers who feel burned a week later

\- You don't know which promo actually worked

𝗪𝗮𝗻𝘁 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗡𝗼𝘁𝗶𝗼𝗻 𝗳𝗶𝗹𝗲?

1\. Comment "BFCM"

2\. Repost for priority access

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The CRO agency behind 250+ of the world's leading online businesses

Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.

Strauss
Koro
Sunday Natural
The Body Shop
Grover
Hello Fresh
Natural Elements
AG1
Bluebrixx
Woom
Hornbach
Tourlane
Congstar
Holy
Junglück
PV
Wunschgutschein
Motel A Mino
Mofakult
Bruna
Buah
Waterdrop
Purelei
Giesswein
Schiesser
Livefresh
Blackroll
The Female Company
Ryzon
1 Kom Ma 5
Kickz
Horizn Studios
Seeberger
Luca Faloni
Priwatt
T1tan
Snocks
Plantura
NatureHeart
Zahnheld
Jumbo
Ironmaxx
NKM
Oceansapart
Omhu
Send a Friend
Fitjeans
BGA
DRIP and Apex

Spend the same on ads.
Make more from them.

Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.

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30 minutes, and you'll know exactly where your shop stands.

The Newsletter Read by Employees from Brands like

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Join 17,000+ Ecom founders turning CRO insights into revenue

Trusted by 250+ brands

  • Strauss
  • Koro
  • Sunday Natural
  • The Body Shop
  • Grover
  • Hello Fresh
  • Natural Elements
  • AG1
  • Bluebrixx
  • Woom
  • Hornbach
  • Tourlane
  • Congstar
  • Holy
  • Junglück
  • PV
  • Wunschgutschein
  • Motel A Mino
  • Ryzon
  • Kickz
  • The Female Company
  • Livefresh
  • Schiesser
  • Horizn Studios
  • Seeberger
  • Luca Faloni
  • Zahnheld
  • Snocks
  • Bruna
  • NatureHeart
  • Priwatt
  • Jumbo
  • NKM
  • Oceansapart
  • Omhu
  • Blackroll
  • 1 Kom Ma 5
  • Purelei
  • Giesswein
  • T1tan
  • Buah
  • Ironmaxx
  • Waterdrop
  • Send a Friend
  • Fitjeans
  • Mofakult
  • Plantura
  • BGA
  • Coop
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