Media & pressWhat we've said in public,
What we've said in public,
and where to find it.
Podcasts, talks, articles and a peer-reviewed paper, going back to 2020. If you want to know how we think before you book a call, start here.
A free 30-minute call with the team. That's it.
Podcasts
- #280: From hypothesis to conversionSamuel Hess on hypothesis-driven testing and how DRIP structures experimentation for e-commerce brands.HubSpot Listen & Grow · Samuel Hess
- Drip Agency, with Samuel HessAn English-language conversation with Samuel Hess about DRIP Agency.Let's Be Frank · Samuel Hess
- #202: Blackroll's most successful A/B testsDRIP and Blackroll on the A/B tests that did best for Blackroll.Merchant Inspiration Podcast
- How to grow your online shop's revenue with A/B testsSamuel Hess on Johannes Kliesch's podcast about growing online shop revenue with A/B tests.Johannes Kliesch Podcast · Samuel Hess
- Why your shop's conversion rate doesn't matterSamuel Hess in an interview on why conversion rate on its own is the wrong number to watch.Online Shop Excellence (ECOZA) · Samuel Hess
- Data and creativity: a brilliant combinationSamuel Hess on the German edition of CRO.CAFE, the conversion optimisation podcast.CRO.CAFE · Samuel Hess
- #120: Conversion rate optimisation on Shopify, done rightSamuel Hess on conversion rate optimisation for Shopify shops.Merchant Inspiration Podcast · Samuel Hess
- #12: Grow average revenue, not the conversion rateSamuel Hess on why average revenue matters more than conversion rate.New Com Podcast · Samuel Hess
- #56: Less ego, more dataFabian Gmeindl and Samuel Hess on deciding with data instead of opinions.Die E-Commerce Revolution · Fabian Gmeindl · Samuel Hess
- #033: Shopify conversion optimisationSamuel Hess and Fabian Gmeindl on conversion optimisation for Shopify shops.HubSpot Listen & Grow · Fabian Gmeindl · Samuel Hess
- Optimise, optimise, optimiseAn early conversation with Fabian Gmeindl and Samuel Hess about conversion optimisation.Unlock Growth · Fabian Gmeindl · Samuel Hess
Talks, articles and interviews
- Grow your revenue with smart A/B testingSamuel Hess's guided tour on A/B testing at OMR Festival 2023.OMR Festival 2023 · Samuel Hess
- How to Think Like a CRO Pro (Part 28)Samuel Hess in Convert's interview series with conversion optimisation practitioners.Convert · Samuel Hess
- The art and science of A/B testing: an in-depth interview with Pascal DietzPascal Dietz of DRIP in CustomFit.ai's GrowthFit interview series.CustomFit.ai GrowthFit · Pascal Dietz
Research
- A conceptual replication of the differential price framing effect in the fieldPeer-reviewed field study by Köcher, Husemann-Kopetzky, Schirmbeck, Hess, Gmeindl & Hess, co-authored by DRIP founders Fabian Gmeindl and Samuel Hess. Marketing Letters 35(1), 159-170, March 2024 (online July 2023).Marketing Letters (Springer) · Fabian Gmeindl · Samuel Hess
- The price-framing paper on ResearchGateThe same paper on ResearchGate, with its citation record.ResearchGate · Fabian Gmeindl · Samuel Hess
Expert profiles and listings
- OMR conversion optimisation guideOMR Education's guide to conversion optimisation, featuring Samuel Hess and DRIP's work with SNOCKS.OMR Education · Samuel Hess
- Fabian Gmeindl, OMR Education expertExpert profile covering e-commerce experimentation, A/B test analytics and growth data infrastructure.OMR Education · Fabian Gmeindl
- Samuel Hess, OMR Education expertExpert profile covering behavioural science for e-commerce, conversion strategy and experimentation.OMR Education · Samuel Hess
- DRIP at the OMR FestivalThe OMR Festival exhibitor listing for Drip Trading GmbH, in data, analytics, e-commerce, consulting and performance.OMR Festival
- DRIP's partner networkPartnerbase profile of DRIP's public partnerships, including Kameleoon and SHOPMACHER.Partnerbase
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