Media & Press
Peer-reviewed publications, podcast appearances, and expert profiles from the DRIP team — the public proof behind the experimentation practice.
A Conceptual Replication of the Differential Price Framing Effect in the Field
Peer-reviewed field experiment paper published in Marketing Letters. Co-authored by Fabian Gmeindl and Samuel Hess. Examines differential price framing effects in a controlled e-commerce setting.
ResearchGate: Differential Price Framing Effect in the Field
Public research listing for the field-experiment paper on price framing, with full-text access and citation tracking.
Merchant Inspiration Podcast: SNOCKS Conversion Optimization
Joint founder appearance covering the CRO playbook behind SNOCKS' growth — testing methodology, Shopify conversion strategy, and the psychological frameworks driving experiment prioritization.
HubSpot Listen & Grow: Testing Methodology & Experimentation
Samuel Hess on hypothesis-driven testing, psychological segmentation, and how DRIP structures experimentation programs for European e-commerce brands.
CRO.CAFE Guest Appearance
Industry guest profile and appearance on CRO.CAFE, the leading European conversion optimization community platform.
Fabian Gmeindl — OMR Education Expert
Expert profile on OMR Education covering e-commerce experimentation, A/B testing analytics, and growth data infrastructure.
Samuel Hess — OMR Education Expert
Expert profile on OMR Education covering behavioral science for e-commerce, conversion strategy, and experimentation methodology.