Fashion Brands are Testing the Wrong Thing
Scarcity is the most underused tactic in fashion ecom, and it's the one converting at 53.8%. We analyzed 500 controlled A/B tests across European fashion & apparel brands. The result? A 37.2% portfolio win rate, 186 winning tests, and one finding that should change how every fashion brand prioritizes its testing roadmap.
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What's inside
What you get
The brands testing scarcity correctly are winning 16.6 percentage points above category average.
The rest are still over-indexing on cognitive ease tests that perform at parity.
This is the same behavioral testing methodology we've used to scale 250+ DTC brands across Europe, including SNOCKS, OceansApart, and Kickz,
and now the full Fashion & Apparel Consumer Psychology Report is yours.
What's inside:
Why scarcity wins 53.8% of the time (and how to deploy it)
The CTA wording test that hits a 75% win rate on non-checkout pages
Why exposed filters and product thumbnails consistently lose
The 7 psychological drivers ranked by impact (Comfort leads, Status trails)
... and more
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