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Rhode x Sephora

Rhode & Sephora win online by turning beauty culture into commerce. If you run an Ecom brand, this is a must-see. They aren’t just selling lip treatments and beauty products-

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Rhode x Sephora

What's inside

What you get

they’re showing how two very different beauty worlds can both create desire, trust, and long-term loyalty at scale.

I went deep into both brands to see how they convert,

increase AOV,

and build stronger brand attachment.

Rhode (turning minimalist skincare, glazed-skin culture, founder-led demand, and product-drop scarcity into one of the most desirable modern beauty commerce engines)

Sephora (using endless product discovery, expert curation, loyalty mechanics, beauty education, and community-driven shopping to turn retail into a global beauty Ecom machine)

What’s inside:

Full Funnel Breakdowns:

Pre-Sale Landing Pages

Psychographics

Editable Figma Templates

Customer Personas

Lowkey Genius Features

...and more!

Want both funnel breakdowns?

1. 1. Like this post

2. 2. Comment “BEAUTY”

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The CRO agency behind 250+ of the world's leading online businesses

Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.

Strauss
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Sunday Natural
The Body Shop
Grover
Hello Fresh
Natural Elements
AG1
Bluebrixx
Woom
Hornbach
Tourlane
Congstar
Holy
Junglück
PV
Wunschgutschein
Motel A Mino
Mofakult
Bruna
Buah
Waterdrop
Purelei
Giesswein
Schiesser
Livefresh
Blackroll
The Female Company
Ryzon
1 Kom Ma 5
Kickz
Horizn Studios
Seeberger
Luca Faloni
Priwatt
T1tan
Snocks
Plantura
NatureHeart
Zahnheld
Jumbo
Ironmaxx
NKM
Oceansapart
Omhu
Send a Friend
Fitjeans
BGA
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Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.

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30 minutes, and you'll know exactly where your shop stands.

The Newsletter Read by Employees from Brands like

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Join 17,000+ Ecom founders turning CRO insights into revenue

Trusted by 250+ brands

  • Strauss
  • Koro
  • Sunday Natural
  • The Body Shop
  • Grover
  • Hello Fresh
  • Natural Elements
  • AG1
  • Bluebrixx
  • Woom
  • Hornbach
  • Tourlane
  • Congstar
  • Holy
  • Junglück
  • PV
  • Wunschgutschein
  • Motel A Mino
  • Ryzon
  • Kickz
  • The Female Company
  • Livefresh
  • Schiesser
  • Horizn Studios
  • Seeberger
  • Luca Faloni
  • Zahnheld
  • Snocks
  • Bruna
  • NatureHeart
  • Priwatt
  • Jumbo
  • NKM
  • Oceansapart
  • Omhu
  • Blackroll
  • 1 Kom Ma 5
  • Purelei
  • Giesswein
  • T1tan
  • Buah
  • Ironmaxx
  • Waterdrop
  • Send a Friend
  • Fitjeans
  • Mofakult
  • Plantura
  • BGA
  • Coop
DRIP / Apex

Prediction-based experimentation for online shops from €100k a month.

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