MOFU / Friction Points
This CRO framework generated €2.1M in additional revenue for a client. (And it takes only 4 hours to implement the first changes) I've just put together a 16-page guide explaining: how to identify and eliminate your customers' friction points to increase conversions and revenue fast.
Free. Five quick questions, then it's yours.
What's inside
What you get
And the best part?
I am giving away the full document for FREE.
Here's what most eCom brands miss:
Funnels focus on getting people in. Friction Points focus on why they're leaving.
Every customer visiting your store is asking themselves micro-questions before they buy:
_"Can I trust this brand?"_ _"Is this worth the price?"_ _"What if it doesn't fit?"_
These aren't funnel problems. They're friction points.
Eliminating them is how we've added millions in revenue for brands like KoRo, SNOCKS, and Giesswein.
I've documented the complete system in a 16-page implementation guide:
The Friction Points framework
How to map your customer's micro-decisions across the full journey
The exact tools we use to identify drop-off points fast
Psychology-backed fixes you can implement within 24-48 hours
How to tackle the highest-impact friction first
Plus: 2 bonus diagnostic tools to start finding friction points today.
𝗚𝗲𝘁 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗙𝗿𝗶𝗰𝘁𝗶𝗼𝗻 𝗣𝗼𝗶𝗻𝘁𝘀 𝗴𝘂𝗶𝗱𝗲 (𝗙𝗥𝗘𝗘):
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Not sure where your shop leaks?
Book a call and we'll tell you where the money gets lost and what to test first.
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The CRO agency behind 250+ of the world's leading online businesses
Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.
Spend the same on ads.
Make more from them.
Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.
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