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A/B test ideas

50+ proven A/B Test Ideas to Increase your Revenue

Most E-commerce brands are losing revenue on tests they never run. We've run 4,000+ A/B-Tests across Europe's top D2C brands. These 52 A/B-Test ideas came from that database.

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50+ proven A/B Test Ideas to Increase your Revenue

What's inside

What you get

Not theory. Not "best practices."

We turned it into a plug-and-play breakdown you can actually use.

Here's what's inside:

26 ideas to increase AOV.

26 ideas to reduce Cart Abandonment.

Real data & Uplift numbers.

Learnings from each experiment.

๐—œ๐—ณ ๐˜†๐—ผ๐˜‚โ€™๐—ฟ๐—ฒ ๐—ฟ๐˜‚๐—ป๐—ป๐—ถ๐—ป๐—ด ๐—ฎ ๐Ÿณ-, ๐Ÿด-, ๐—ผ๐—ฟ ๐Ÿต-๐—ณ๐—ถ๐—ด๐˜‚๐—ฟ๐—ฒ ๐—ฒ๐—ฐ๐—ผ๐—บ ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ ๐—ฎ๐—ป๐—ฑ ๐˜„๐—ฎ๐—ป๐˜ ๐˜๐—ต๐—ถ๐˜€ ๐—ณ๐—ฟ๐—ฎ๐—บ๐—ฒ๐˜„๐—ผ๐—ฟ๐—ธ:

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The CRO agency behind 250+ of the world's leading online businesses

Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.

Strauss
Koro
Sunday Natural
The Body Shop
Grover
Hello Fresh
Natural Elements
AG1
Bluebrixx
Woom
Hornbach
Tourlane
Congstar
Holy
Junglรผck
PV
Wunschgutschein
Motel A Mino
Mofakult
Bruna
Buah
Waterdrop
Purelei
Giesswein
Schiesser
Livefresh
Blackroll
The Female Company
Ryzon
1 Kom Ma 5
Kickz
Horizn Studios
Seeberger
Luca Faloni
Priwatt
T1tan
Snocks
Plantura
NatureHeart
Zahnheld
Jumbo
Ironmaxx
NKM
Oceansapart
Omhu
Send a Friend
Fitjeans
BGA
DRIP and Apex

Spend the same on ads.
Make more from them.

Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.

See if your shop is a fit

30 minutes, and you'll know exactly where your shop stands.

The Newsletter Read by Employees from Brands like

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Join 17,000+ Ecom founders turning CRO insights into revenue

Trusted by 250+ brands

  • Strauss
  • Koro
  • Sunday Natural
  • The Body Shop
  • Grover
  • Hello Fresh
  • Natural Elements
  • AG1
  • Bluebrixx
  • Woom
  • Hornbach
  • Tourlane
  • Congstar
  • Holy
  • Junglรผck
  • PV
  • Wunschgutschein
  • Motel A Mino
  • Ryzon
  • Kickz
  • The Female Company
  • Livefresh
  • Schiesser
  • Horizn Studios
  • Seeberger
  • Luca Faloni
  • Zahnheld
  • Snocks
  • Bruna
  • NatureHeart
  • Priwatt
  • Jumbo
  • NKM
  • Oceansapart
  • Omhu
  • Blackroll
  • 1 Kom Ma 5
  • Purelei
  • Giesswein
  • T1tan
  • Buah
  • Ironmaxx
  • Waterdrop
  • Send a Friend
  • Fitjeans
  • Mofakult
  • Plantura
  • BGA
  • Coop
DRIP

Prediction-based experimentation for online shops from โ‚ฌ100k a month.

See if your shop is a fit

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