O'Neil Funnel Breakdown
O'Neil's funnel is a CRO masterclass for premium outdoor & surf brands. From landing page to checkout - every step is designed to convert and retain. I turned it into a plug-and-play breakdown you can actually use. This is going to be available for purchase for $49-
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What you get
but for the next 48 hours, you can get it 100% FREE.
Here's what's inside:
Built in Figma so you can drag, drop, and customize in minutes
How lifestyle imagery & product specs anchor the entire collection
The 3-step page that turns surf culture identity into instant trust
How they balance technical features with emotional triggers
Navigation that segments first-timers from loyal brand advocates
This isn't just a "nice website."
It's a conversion machine built on lifestyle authority, value stacking & mass-market premium positioning.
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Free. Five quick questions, then it's yours.
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30 minutes, and you'll know exactly where your shop stands.