Nike, Puma, Under Armour Breakdown
These three brands generated $67B+ combined revenue last year. Their digital properties attract hundreds of millions of monthly visits. But revenue doesn't tell the full story. What's really happening beneath the surface is a masterclass in psychological funnel design that most ecommerce brands completely miss.
Free. Five quick questions, then it's yours.
What's inside
What you get
Emotional positioning beyond product utility
Three distinct psychological purchase frameworks
Identity-driven buying (who customers want to become)
Funnels balancing performance, aspiration & trust
Continuous innovation in storytelling & tech
It's a level of sophistication rarely replicated outside athletic wear.
Complete funnel maps from ad to checkout
Meta Ads creative patterns & messaging
Brand storytelling architecture
Collection page psychology
PDP conversion triggers
Audience segmentation strategy
This is the same framework we use for €500k+/month ecommerce brands in EU markets.
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2.Comment "GIANTS" and I'll send it over.
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OR THIS VERSION:
If you run an Ecom brand, this is a must-see.
They're not just selling athletic wear
they're engineering conversion at unprecedented scale.
I spent 2 weeks dissecting all three brands to understand how they convert,
drive repeat purchases,
and build cult-like loyalty through psychology, identity, and funnel design.
(the emotional storytelling powerhouse that sells aspiration, not products)
(the culture-first brand mastering scarcity and lifestyle positioning)
(the performance obsessive winning with athlete credibility and tech innovation)
Full Funnel Breakdowns:
Meta Ads Creative Strategy
Brand Narrative Architecture
Collection Page Psychology
PDP Conversion Triggers
Checkout Optimization Tactics
Audience Segmentation Frameworks
...and more!
1. Like this post
2. Comment "GIANTS"
and I'll send them to you.
-----
Nike, Puma & Under Armour win online with $17.5B+ in sales.
If you run an Ecom brand, this is a must-see.
They're not just selling athletic wear-
-they're engineering conversion at unprecedented scale.
I went deep into all three brands to see how they convert,
increase AOV,
and build brand loyalty.
Nike (the emotional storytelling powerhouse that sells aspiration, not products)
Puma (the culture-first brand mastering scarcity and lifestyle positioning)
Under Armour (the performance obsessive winning with athlete credibility and tech innovation)
What’s inside:
Full Funnel Breakdowns:
Pre-Sale Landing Pages
Psychographics
Editable Figma Templates
Customer Personas
Lowkey Genius Features
...and more!
Want all three funnel breakdowns?
1\. Like this post
2\. Comment “NIKE"
and I'll send both to you.
Want tests like these on your shop?
We find the leaks, predict which fixes are likely to win and run the tests for you.
Get the full breakdown
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The CRO agency behind 250+ of the world's leading online businesses
Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.
Spend the same on ads.
Make more from them.
Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.
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