75+ A/B Test ideas from $100,000,000 e-Commerce Brands
75+ proven A/B test ideas for e-commerce managers (38 days until Black Friday) ↓ Before you lock in your BFCM plans, see what other brands actually tested. I’ve put together a collection of real experiments, with before-and-after examples and reported results to help you build your testing backlog.
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What you get
Here’s a preview of what’s inside:
1/ Product messaging
Test a short subline highlighting your product’s two main benefits.
2/ Pricing & offers
Explore how you communicate discounts, savings, and bundle options.
3/ Navigation & discovery
Test visual mobile navigation and “shop by color” sections.
4/ Social proof
See how bestseller badges and customer images can fit into your product pages.
5/ Add-to-cart
Explore button visibility, sticky CTA timing, and savings displayed inside the button.
Use the examples to spot opportunities in your store and turn them into hypotheses worth testing.
We built one of the largest A/B test databases in e-commerce: 4.3 million tests from 151,000 shops, since 2011.
On top of it we built our own testing tool, Apex.
Apex tells you which test is likely to win before you build it, and runs your whole testing program in one place.
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Not sure where your shop leaks? Book a call and we'll tell you where the money gets lost and what to test first.
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More resources
Our 10 best A/B tests, backed by 4.3 million tests
Ten tests shops kept more often than the average test. More revenue from the traffic you already pay for.
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I built the Claude Framework for e-Commerce Managers. 11 resources covering a specific task. Here's what they do 👇
Get the playbookA/B-Tests from $100M DTC Brands
The ultimate A/B Test Blueprint for Shopify stores in 2025 ⚡ €19.528.926,52 in A/B Test wins - backed by data, not guesswork.
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