Black Friday Cyber Monday Checklist
Black Friday is 52 days away. Use this CRO checklist to prepare your store for BF/CM. Here’s what’s inside:
Free. Five quick questions, then it's yours.
What's inside
What you get
- Header & Navigation optimizations
- Featured Categories optimizations
- Social Proof & Trust optimizations
- Featured Products optimizations
- Hero Section optimizations
- FAQ Section optimizations
- Checkout optimizations
- Footer optimizations
- Cart optimizations
54 CRO checkpoints to review before BFCM, all in one Notion database.
I put the full Airtable version together so you can plug it before Black Friday
We built one of the largest A/B test databases in e-commerce: 4.3 million tests from 151,000 shops, since 2011.
On top of it we built our own testing tool, Apex.
Apex tells you which test wins before you build it, and runs your whole testing program in one place.
Use the checklist to review your store, shortlist relevant changes, and turn them into test hypotheses before Black Friday.
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Not sure where your shop leaks?
Book a call and we'll tell you where the money gets lost and what to test first.
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Answer five quick questions and the link is yours.
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The CRO agency behind 250+ of the world's leading online businesses
Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.
Spend the same on ads.
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Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.
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