The DRIP Guide to Hotjar for CRO & A/B-Testing
The DRIP Guide to Hotjar for CRO & A/B-Testing ↓ 7 chapters, from why half your tests lose to what actually moves revenue 👇 Free, and it covers everything you can run for DTC e-commerce brands.
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What you get
What's inside:
1/ Why most A/B tests lose
It's not that the ideas are bad.
It's that the hypotheses going in are weak.
2/ The €20,917/month discovery
OceansApart was already watching heatmaps and recordings.
They just weren't reading them as a system.
3/ The four layers of Hotjar data
Heatmaps, session recordings, scroll maps, on-site surveys
and what each one actually tells you (and doesn't).
4/ The exact process
Our 5-step Pre-Test Research Stack
(No guessing which pages, sessions, or surveys to start with.)
5/ How we prioritize what to test first
(Revenue Exposure × Evidence Strength) ÷ Implementation Effort.
Run your top 3-5 scores first.
6/ The routine that keeps it running
No emergency Hotjar sessions. A structured review every 4-6 weeks.
That's the whole system.
7/ What actually moved revenue
Real tests, real numbers:
34 experiments, 17 wins, +€323,923/month - with the hypothesis behind each one.
Plus the intro, conclusion, and full resource section.
If you want this:
Good to know
Free. Five quick questions, then it's yours.
Not sure where your shop leaks? Book a call and we'll tell you where the money gets lost and what to test first.
Keep reading
More resources
How we built the genome
Where the tests in the genome come from and how Apex learns from them.
Get the guideUrgency & Scarcity: what Ecom brands with €100M+ know that you don't
This is the framework behind €1.7M in conversion uplift zero extra ad spend. I see this on almost every audit of 7–9 figure brands:
Get the guideEcom Optimization Framework
We broke down 850+ funnels in 6 years. Here's what we learned... Most Ecom owners optimize in the dark.
Get the guideRun your next test in Apex
Free to start, no card.
Spend the same on ads.
Make more from them.
Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.