€23M+ in Anchoring & Price A/B Tests
Pricing psychology is one of the most untested part of DTC, and it's costing you millions. These 17 A/B tests on price display alone generated €23M+. These are the exact pricing experiments we ran for SNOCKS, one of Germany's largest DTC brands, over 5 years of running their testing program.
Free. Five quick questions, then it's yours.
What's inside
What you get
Not discounts or promotions, just how the price was framed on the page.
The same behavioral pricing methodology has helped scale 250+ DTC brands across Europe and now you can use it too.
Inside, you'll get 17 in-depth breakdowns covering every pricing lever worth testing on your store:
Strikethrough placement and reference pricing
Per-unit reframing (the €5/pair vs €30/pack effect)
Currency symbol position and price salience
Free shipping anchors and dynamic thresholds
Discount color psychology and visual hierarchy
𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗶𝘁 (𝗙𝗥𝗘𝗘):
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Not sure where your shop leaks?
Book a call and we'll tell you where the money gets lost and what to test first.
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The CRO agency behind 250+ of the world's leading online businesses
Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.
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Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.
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