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A/B test ideas

€750,710.83 in these A/B Tests

€750,710.83 in documented A/B test revenue from OceansApart. Proven CRO ideas for e-commerce managers (2026 edition). This system has helped scale 200+ DTC brands across Europe,

General CRO
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Free. Five quick questions, then it's yours.

€750,710.83 in these A/B Tests

What's inside

What you get

and now you can use it too.

Inside, you'll get in-depth breakdowns of the exact CRO tests that moved the needle, including test mockups so you can see exactly what changed.

Here's what's included:

Battle-tested A/B test breakdowns from a real 8-figure brand

Full results + revenue impact - uplift % and € per test

Before & after mockups for each test

The type of change tested: add, remove, or change

Some of the tests inside:

Price and discount communication change: +7.48%

Highlight ATC button and savings on PDP: + €43,875.60

Size guide tool instead of size table: +12.84%

Bestseller badge on PLP + PDP: +2.74%

Urgency messaging in cart drawer : €37,223.44

We built one of the largest A/B test databases in e-commerce: 4.3 million tests from 151,000 shops, since 2011.

On top of it we built our own testing tool, Apex.

Apex tells you which test wins before you build it, and runs your whole testing program in one place

𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗶𝘁 (𝗙𝗥𝗘𝗘):

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Not sure where your shop leaks?

Book a call and we'll tell you where the money gets lost and what to test first.

See if your shop is a fit

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Answer five quick questions and the link is yours.

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The CRO agency behind 250+ of the world's leading online businesses

Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.

Strauss
Koro
Sunday Natural
The Body Shop
Grover
Hello Fresh
Natural Elements
AG1
Bluebrixx
Woom
Hornbach
Tourlane
Congstar
Holy
Junglück
PV
Wunschgutschein
Motel A Mino
Mofakult
Bruna
Buah
Waterdrop
Purelei
Giesswein
Schiesser
Livefresh
Blackroll
The Female Company
Ryzon
1 Kom Ma 5
Kickz
Horizn Studios
Seeberger
Luca Faloni
Priwatt
T1tan
Snocks
Plantura
NatureHeart
Zahnheld
Jumbo
Ironmaxx
NKM
Oceansapart
Omhu
Send a Friend
Fitjeans
BGA
DRIP and Apex

Spend the same on ads.
Make more from them.

Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.

See if your shop is a fit

30 minutes, and you'll know exactly where your shop stands.

The Newsletter Read by Employees from Brands like

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Join 17,000+ Ecom founders turning CRO insights into revenue

Trusted by 250+ brands

  • Strauss
  • Koro
  • Sunday Natural
  • The Body Shop
  • Grover
  • Hello Fresh
  • Natural Elements
  • AG1
  • Bluebrixx
  • Woom
  • Hornbach
  • Tourlane
  • Congstar
  • Holy
  • Junglück
  • PV
  • Wunschgutschein
  • Motel A Mino
  • Ryzon
  • Kickz
  • The Female Company
  • Livefresh
  • Schiesser
  • Horizn Studios
  • Seeberger
  • Luca Faloni
  • Zahnheld
  • Snocks
  • Bruna
  • NatureHeart
  • Priwatt
  • Jumbo
  • NKM
  • Oceansapart
  • Omhu
  • Blackroll
  • 1 Kom Ma 5
  • Purelei
  • Giesswein
  • T1tan
  • Buah
  • Ironmaxx
  • Waterdrop
  • Send a Friend
  • Fitjeans
  • Mofakult
  • Plantura
  • BGA
  • Coop
DRIP / Apex

Prediction-based experimentation for online shops from €100k a month.

See if your shop is a fit

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