How to build PDPs that generate $10,000,000
reference: In 6 years, we've generated €2 billion with product pages we built. We've done CRO for over 200 top 1% ecom brand worldwide. One thing I wish more people understood was that building a high converting product page is not luck.
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And this sucks for them because they rather waste more ad spend on a landing page that will waste it all.
It is a repeatable process, if you know what you are doing.
You just need to get these 3 steps right:
𝟭. 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗬𝗼𝘂𝗿 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲
𝟮. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗣𝗮𝗴𝗲 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗺𝗮𝘁𝗿𝗶𝘅
𝟯. 𝗨𝘀𝗲 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝗿𝗮𝗹 𝗱𝗲𝘀𝗶𝗴𝗻 𝗳𝗼𝗿 𝗺𝗮𝘅𝗶𝗺𝘂𝗺 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻
If you are unfamiliar or unsure with these concepts, use this document, level up and we can work together someday.
This framework has literally turned brands from low margin unscalable hell to $100 million exits.
𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗶𝘁:
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More resources

How we built the genome
Where the tests in the genome come from and how Apex learns from them.
Get the guideUrgency & Scarcity: what Ecom brands with €100M+ know that you don't
This is the framework behind €1.7M in conversion uplift zero extra ad spend. I see this on almost every audit of 7–9 figure brands:
Get the guideEcom Optimization Framework
We broke down 850+ funnels in 6 years. Here's what we learned... Most Ecom owners optimize in the dark.
Get the guideSpend the same on ads.
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30 minutes, and you'll know exactly where your shop stands.