O'Neill x Salomon Funnel Breakdown
O’Neill & Salomon win online by turning outdoor culture into commerce. If you run an Ecom brand, this is a must-see. They aren’t just selling surfwear and trail shoes-
Free. Five quick questions, then it's yours.
What's inside
What you get
they’re showing how two very different outdoor brand worlds can both create desire, trust, and long-term loyalty at scale.
I went deep into both brands to see how they convert,
increase AOV,
and build stronger brand attachment.
O’Neill (turning surf heritage, beach culture, wetsuit credibility, and laid-back lifestyle positioning into a global surf commerce engine)
Salomon (using mountain performance, trail running credibility, technical product design, and gorpcore relevance to turn outdoor gear into a modern Ecom machine)
What’s inside:
Full Funnel Breakdowns:
Pre-Sale Landing Pages
Psychographics
Editable Figma Templates
Customer Personas
Lowkey Genius Features
...and more!
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