3.6×conversion rate
0.59% → 2.7% · CVR
Done with you
You drive.
We navigate.
Your team builds and launches the tests in Apex. You get our research on your visitors, a ranked list of test ideas with the odds on every idea, and our design of each idea you pick before you build it. Every two weeks we read the results together on an ideas call and pick what runs next. Your hands on the wheel, but never blind.
For online shops making six figures a month. A free 30-minute call with the team.
€500M+ in additional revenue for 250+ brands like:
Sound familiar?
You've run this play before.
You bought the tool, opened it, and met a blank canvas: “what would you like to test?” So you typed the button-color idea from some blog, because the tool had nothing better to suggest.
Three weeks later: not significant. The next one lost. By month four the testing channel went quiet. The tool did its job. It split traffic and it counted. The ideas, the odds and the memory were never in the box.
- Ideas from gut feeling and “best practices”.
- Every test starts from zero.
- Most tests don't win: 10 to 20 percent of experiments do, per Ronny Kohavi.
- Only one test at a time.
- Learning ends in a drive folder.
How Done with you works
The same method, with your hands on the wheel: we bring the research, the odds and the designs, your team builds and launches in Apex, and every result makes the next idea better. Four steps, on repeat.
Our team does the research: reviews, surveys, support tickets, your competitors' reviews, your funnel, session recordings and heatmaps. You get a research report, and every idea on your list is written as if, then, because.
Apex gives every idea a Likelihood to Win, based on one of the largest A/B test databases in e-commerce: 4.3 million tests from 151,000 shops, the 4,000+ we ran ourselves and what the research says about your shop. Your team sees the odds before building anything. Weak ideas die on the list, not on your traffic.
Our team designs each idea you pick, and you approve the design before your team builds it. Your team works in Apex. Operator edits your real page in plain words, and you review the variant before it ships. Every test walks the same QA checklist: all devices, tracking and targeting, responsive layout and a match with the design. Parallel tests run on the same traffic, with optional exclusion groups, and Guardian stops a test automatically when its revenue loss crosses a threshold.
Every test's statistics are fixed before it starts, and it is read once at the end. Every two weeks, on the ideas call, we read the results together and pick what runs next, so each result shapes the next round of ideas.
That's the short version. The full method, phase by phase, is on the process page.
See the full processWhat the method does to the numbers
The same research, odds and statistics behind these results sit behind every idea your team runs.
€12.2Mover 3 years
25.3× · Program ROI
How Giesswein added €12.2M in revenue after a post-COVID drop
€500M+additional revenue for our clients
4,000+A/B tests run by our own team
27% to 56%our win rate: 2024, then April to June 2026
What you get
Everything your team needs to test with odds instead of guesses.
A research report on your buyers
Why your visitors buy, why they don't and where your funnel leaks revenue.
Test ideas and designs from our team
Ideas straight from the research, written as if, then, because. Our team designs each idea you pick, ready for your team to build.
The odds on every idea
Likelihood to Win on every idea, in a backlog that ranks itself.
Full Apex access
Operator, the QA checklist, parallel tests on the same traffic, statistics fixed before launch and Guardian's automatic stop for losing tests.
An ideas call every two weeks
Our team on a call every two weeks: we read the results together and pick what runs next. Questions in between go to our team on Slack.
Dashboards that remember
The research memory, the experiment pipeline and an executive view in revenue. Every result documented and yours.
What's included, both ways
Two ways to work with us. What you choose is how much of the work we do for you.
Done for youWe do the work
We do it all, you watch it earn.
Our team picks the ideas most likely to win, builds them, QAs them and reads every test inside Apex. You approve and watch the dashboards.
Rather have us run it for you?
See Done for you| Full Apex access | |
| Calls with our team | Every two weeks |
| Research and insights on your visitors | |
| Test ideas from our team | |
| Likelihood to Win on every idea | |
| Building test variants | |
| QA on real devices | |
| Launching tests on your shop | |
| Performance reporting |
Done with youYour team does the work
You drive. We navigate.
Your team builds and launches the tests in Apex, with our research, the ranked ideas, the odds on every idea and our designs. Every two weeks we read the results together on an ideas call and pick what runs next.
| Full Apex access | |
| Calls with our team | Every two weeks |
| Research and insights on your visitors | |
| Test ideas from our team | |
| Likelihood to Win on every idea | |
| Building test variants | |
| QA on real devices | |
| Launching tests on your shop | |
| Performance reporting | Together on the call |
Questions we get on almost every call
Our team researches your shop, writes the test ideas and designs each idea you pick. You approve each design before the build. Your team builds, checks and launches the tests in Apex. Every two weeks we read the results together on an ideas call and pick what runs next, and our team answers on Slack in between. Both sides see every score before anything gets built.
Someone who owns the testing program, and the capacity to build, check and launch the tests. The designs come from our team. Apex takes a lot of the weight: Operator builds changes on your real page in plain words, and the QA checklist walks every test through the same four checks. If a test is too complex to build, ask our team in the chat and we help you build it. If you don't have that capacity and your shop makes about €300,000 a month or more, Done for you is the better fit.
Yes. Apex runs the tests, so the old tag comes out and one line of code goes in. Nothing else on your shop changes, and your team keeps working the way it does today.
From three sources compressed into one number: the genome of 4.3 million tracked tests, our research on your own shop, and your live results as they come in. The matched evidence behind every score is one click away.
Then the test loses, and the loss is caught while it runs on part of your traffic, never shipped to all of it. That result is documented and shapes the next ideas we bring to the call.
Every visitor is assigned to every test independently, on a 50/50 split, and Apex monitors each test for sample-ratio mismatch. If two tests could get in each other's way, an exclusion group keeps them apart.
Everything Apex learned about your shop, every result and every document, is yours and stays readable. What enters the shared model is the pattern, never your copy, your creative or your numbers.
If you already have people who can build and launch tests, Done with you gives them our research, the ranked ideas, the odds and the designs. If you'd rather not touch a test and your shop makes about €300,000 a month or more, Done for you: our team runs the whole program. On the call we'll tell you which one fits your shop.
Spend the same on ads.
Make more from them.
Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
See if your shop is a fit
30 minutes, and you'll know exactly where your shop stands.