3.6×conversion rate
0.59% → 2.7% · CVR
Done with you
You drive.
We navigate.
Your team runs the program in Apex. You get our research on your visitors, a ranked list of test ideas and the odds on every idea before you build it, and our team checks in every week on what to run next and what the results mean. Your hands on the wheel, but never blind.
For online shops from €100k a month. A free 30-minute call with the team.
€500M+ in additional revenue for 250+ brands like:
Sound familiar?
You've run this play before.
You bought the tool, opened it, and met a blank canvas: “what would you like to test?” So you typed the button-color idea from some blog, because the tool had nothing better to suggest.
Three weeks later: not significant. The next one lost. By month four the testing channel went quiet. The tool did its job. It split traffic and it counted. The ideas, the odds and the memory were never in the box.
- Ideas from gut feeling and “best practices”.
- Every test starts from zero.
- About one winner in five tests, flat for a decade.
- Only one test at a time.
- Learning ends in a drive folder.
How Done with you works
The same method, with your hands on the wheel: we bring the research and the odds, your team builds and launches in Apex, and every result makes the next idea better. Four steps, repeated every month.
The first month is research, and our team does it. Reviews, surveys, support tickets, your competitors' reviews, ten analyses of your funnel and 40+ hours of session recordings and heatmaps. You get a 20+ page report, and every idea on your list is written as if, then, because.
Apex gives every idea a Likelihood to Win, based on one of the largest A/B test databases in e-commerce: 4.3 million tests from 151,000 shops, the 4,000+ we ran ourselves and what the research says about your shop. Your team sees the odds before building anything. Weak ideas die on the list, not on your traffic.
Your team works in Apex. Operator edits your real page in plain words, and you review the variant before it ships. Every test walks the same readiness checklist, and Apex blocks the launch until all of it is green. Conflict detection and sticky bucketing keep six to ten parallel tests clean, and a losing test gets paused automatically.
Every test is pre-registered at launch: 80% confidence, 80% power, read once at the horizon. Our team checks in every week on what to run next and what the results mean. Each result goes back into the model the day it's read, so the odds on your next ideas come out sharper than the last.
That's the short version. The full method, phase by phase, is on the process page.
See the full processWhat the method does to the numbers
The same research, odds and statistics behind these results sit behind every idea your team runs.
€12.2Mover 3 years
25.3× · Program ROI
How Giesswein added €12.2M in revenue after a post-COVID drop
€500M+additional revenue for our clients
4,000+A/B tests run by our own team
27% to 55%our win rate, 2024 to last quarter
What you get
Everything your team needs to test with odds instead of guesses.
A research report on your buyers
20+ pages on why your visitors buy, why they don't and where your funnel leaks revenue.
Test ideas from our team
Ideas straight from the research, written as if, then, because, ready for your team to build.
The odds on every idea
Likelihood to Win on every idea, in a backlog that ranks itself.
Full Apex access
Operator, the readiness checklist, six to ten tests at once, statistics on rails and automatic pausing of losing tests.
A weekly check-in
Our team on a call every week: what to run next and what the results mean.
Dashboards that remember
The research memory, the experiment pipeline and an executive view in revenue. Every result documented and yours.
What's included, both ways
Two ways to work with us. What you choose is how much of the work we do for you.
Done for youWe do the work
We do it all, you watch it earn.
Our team picks the ideas most likely to win, builds them, QAs them and reads every test inside Apex. You approve and watch the dashboards.
Rather have us run it for you?
See Done for you| Full Apex access | |
| Calls with our team | Every two weeks |
| Research and insights on your visitors | |
| Test ideas from our team | |
| Likelihood to Win on every idea | |
| Building test variants | |
| QA on real devices | |
| Launching tests on your shop | |
| Performance reporting |
Done with youYour team does the work
You drive. We navigate.
Your team runs the program in Apex, with our research, the ranked ideas and the odds on every idea. Our team checks in every week on what to run next and what the results mean.
| Full Apex access | |
| Calls with our team | Every week |
| Research and insights on your visitors | |
| Test ideas from our team | |
| Likelihood to Win on every idea | |
| Building test variants | |
| QA on real devices | |
| Launching tests on your shop | |
| Performance reporting |
Questions we get on almost every call
Your team builds and launches the tests in Apex. We supply the research, the ranked ideas and the odds, and our team checks in every week on what to run next and what the results mean. Both sides see every score before anything gets built.
Someone who owns the testing program, and the capacity to design, build and QA variants. Apex takes a lot of the weight: Operator builds changes on your real page in plain words, and the readiness checklist blocks a launch until everything is green. If you don't have that capacity, Done for you is the better fit.
Yes. Apex runs the tests, so the old tag comes out and one line of code goes in. Nothing else on your shop changes, and your team keeps working the way it does today.
From three sources compressed into one number: the genome of 4.3 million tracked tests, the research month on your own shop, and your live results as they come in. The matched evidence behind every score is one click away.
Then the test loses, and the loss is caught while it runs on part of your traffic, never shipped to all of it. That result goes back into the model the same day, so the next prediction for your shop is sharper.
Every visitor is assigned to every test independently, on a 50/50 split, and Apex monitors each test for sample-ratio mismatch. According to Microsoft's research, interference between parallel tests changes a decision in roughly one in 50,000 cases. That's why Booking.com runs over 1,000 tests at once.
Everything Apex learned about your shop, every result and every document, is yours and stays readable. What enters the shared model is the pattern, never your copy, your creative or your numbers.
If you already have people who can design, build and launch tests, Done with you gives them our research, the ranked ideas and the odds. If you'd rather not touch a test, Done for you: our team runs the whole program. On the call we'll tell you which one fits your shop.
Spend the same on ads.
Make more from them.
Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
See if your shop is a fit
30 minutes, and you'll know exactly where your shop stands.