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A/B test ideas

283+ Proven ideas for e-Commerce Managers (Q4 Edition)

283+ proven CRO ideas for e-commerce managers. Q4 edition ↓ Built on 4,000+ A/B tests, 7 years of testing European DTC brands. Straight to it. What's inside the whitepaper:

General CRO
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283+ Proven ideas for e-Commerce Managers (Q4 Edition)

What's inside

What you get

389 CRO Ideas Swipe File

Every idea we've shipped, sorted by page and funnel stage.

36 Findings from Allbirds

The friction we found auditing one of the cleanest DTC funnels out there.

26 Findings from Gymshark

Pulled straight from their PLP, PDP and checkout flow.

19 Findings from TEMU

What the most aggressive checkout in e-commerce does that yours doesn't.

15 Black Friday Tests

The tests that protect margin when everyone else discounts blind.

15 Christmas Shopping Tests

Built for your highest-pressure week of the year.

18 Valentine's Day Tests

Turning gifting traffic into gifting revenue.

...and more. All of it in one whitepaper.

𝗪𝗔𝗡𝗧 𝗧𝗛𝗘 𝗪𝗛𝗜𝗧𝗘𝗣𝗔𝗣𝗘𝗥?

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The CRO agency behind 250+ of the world's leading online businesses

Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.

Strauss
Koro
Sunday Natural
The Body Shop
Grover
Hello Fresh
Natural Elements
AG1
Bluebrixx
Woom
Hornbach
Tourlane
Congstar
Holy
Junglück
PV
Wunschgutschein
Motel A Mino
Mofakult
Bruna
Buah
Waterdrop
Purelei
Giesswein
Schiesser
Livefresh
Blackroll
The Female Company
Ryzon
1 Kom Ma 5
Kickz
Horizn Studios
Seeberger
Luca Faloni
Priwatt
T1tan
Snocks
Plantura
NatureHeart
Zahnheld
Jumbo
Ironmaxx
NKM
Oceansapart
Omhu
Send a Friend
Fitjeans
BGA
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Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.

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30 minutes, and you'll know exactly where your shop stands.

The Newsletter Read by Employees from Brands like

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Join 17,000+ Ecom founders turning CRO insights into revenue

Trusted by 250+ brands

  • Strauss
  • Koro
  • Sunday Natural
  • The Body Shop
  • Grover
  • Hello Fresh
  • Natural Elements
  • AG1
  • Bluebrixx
  • Woom
  • Hornbach
  • Tourlane
  • Congstar
  • Holy
  • Junglück
  • PV
  • Wunschgutschein
  • Motel A Mino
  • Ryzon
  • Kickz
  • The Female Company
  • Livefresh
  • Schiesser
  • Horizn Studios
  • Seeberger
  • Luca Faloni
  • Zahnheld
  • Snocks
  • Bruna
  • NatureHeart
  • Priwatt
  • Jumbo
  • NKM
  • Oceansapart
  • Omhu
  • Blackroll
  • 1 Kom Ma 5
  • Purelei
  • Giesswein
  • T1tan
  • Buah
  • Ironmaxx
  • Waterdrop
  • Send a Friend
  • Fitjeans
  • Mofakult
  • Plantura
  • BGA
  • Coop
DRIP / Apex

Prediction-based experimentation for online shops from €100k a month.

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