E-Commerce Stack 2026
Everything you need to run CRO in 2026: resources you can copy-paste to increase you conversion rate. The guides and tools we use across 250+ DTC brands. Here's what's inside 👇 The DRIP Guide to Hotjar for CRO & A/B Testing
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What you get
How we use session recordings and heatmaps to build hypotheses that actually win.
The Shopify E-Commerce Guide 2026
What to test, where to start, and how to structure a testing program on Shopify from scratch.
How DRIP Turns A/B Testing Into a Research Engine
The methodology behind 4,000+ tests. Why most teams run experiments without learning anything and how to fix that.
A/B Test Statistical Tools
The calculator we use to validate significance, size samples, and call results correctly.
Rapid Testing Protocol by DRIP
The exact framework we use to go from hypothesis to live test to result without the backlog bottlenecks most teams hit.
Every resource is free and ready to use.
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More resources
Our 10 best A/B tests, backed by 4.3 million tests
Ten tests shops kept more often than the average test. More revenue from the traffic you already pay for.
Get the free PDFClaude Resources for e-Commerce in 2026
I built the Claude Framework for e-Commerce Managers. 11 resources covering a specific task. Here's what they do 👇
Get the playbookA/B-Tests from $100M DTC Brands
The ultimate A/B Test Blueprint for Shopify stores in 2025 ⚡ €19.528.926,52 in A/B Test wins - backed by data, not guesswork.
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