Blog

For online shops from €100k a month

CRO & A/B testing insights

Data-backed strategies from thousands of experiments. Learn what actually works in e-commerce.

Book a free callHow we work

+10% more revenue in under six months, or month seven onward is free.

Blog articles

73 articles

Tool Comparison

Apex vs Varify: 2026 Comparison for E-Commerce A/B Testing

Apex by DRIP predicts which A/B tests win before launch, from a test memory of 4.3 million experiments. Varify.io is affordable no-code testing for marketing teams. An open comparison of both.

- Fabian Gmeindl

Tool Comparison

Apex vs VWO: 2026 Comparison for E-Commerce A/B Testing

Apex by DRIP predicts which A/B tests win before launch, from a test memory of 4.3 million experiments. VWO is the full-stack platform with heatmaps, recordings, and personalization. An open comparison of both.

- Fabian Gmeindl

Tool Comparison

Apex vs Optimizely: 2026 Comparison for E-Commerce A/B Testing

Apex by DRIP predicts which A/B tests win before launch, from a test memory of 4.3 million experiments. Optimizely is enterprise experimentation infrastructure. An open comparison, including who should buy Optimizely.

- Fabian Gmeindl

Tool Comparison

Apex vs Kameleoon: 2026 Comparison for E-Commerce A/B Testing

Apex by DRIP predicts which A/B tests win before launch, from a test memory of 4.3 million experiments. Kameleoon is a European enterprise platform with AI personalization and feature flags. An open comparison of both.

- Fabian Gmeindl

Tool Comparison

Apex vs Shoplift vs Intelligems: 2026 Comparison

Apex by DRIP predicts which A/B tests win before launch, from a test memory of 4.3 million experiments. Shoplift tests Shopify pages and themes, Intelligems tests prices. An open three-way comparison.

- Fabian Gmeindl

Tool Comparison

Apex vs ABlyft: 2026 Comparison for E-Commerce A/B Testing

We have run hundreds of client tests on ABlyft and we still do. An honest comparison: ABlyft is a lean, fast, developer-first testing tool. Apex predicts which tests win before launch.

- Fabian Gmeindl

Tool Roundup

A/B Testing Tools for Online Shops: The 2026 Shortlist

Eight A/B testing tools for online shops, ranked by the constraint they remove: choosing tests, shipping tests, budget, or compliance. Published pricing and honest limits for each.

- Fabian Gmeindl

Tool Comparison

A/B Testing Software Comparison: The Five Dimensions That Decide It

How to compare A/B testing software: the five dimensions that actually separate the tools, including the one no comparison table lists, plus a table of eight major tools.

- Fabian Gmeindl

Product Explainer

What Is Apex by DRIP? The Predictive A/B Testing Platform, Explained

Apex by DRIP is a predictive A/B testing platform for online shops: a test memory of 4.3 million A/B tests, a testing tool, and managed execution. What it does, who it is for, and what it deliberately does not do.

- Fabian Gmeindl

Methodology

Predictive A/B Testing: What It Actually Means, and What It Cannot Do

Most tools that say predictive mean auto-allocation or early stopping. Scoring an idea before launch is a different thing. What prediction can do, what it cannot, and why rejecting tests beats running more of them.

- Fabian Gmeindl

Tool Roundup

AI A/B Testing Tools: What the AI Actually Does in 2026

AI in testing tools means one of three things: generating variants, targeting visitors, or predicting outcomes before launch. Which tool sits in which bucket, described fairly, and why the prediction bucket is nearly empty.

- Fabian Gmeindl

Strategy

Best CRO agencies in Germany

There's no universal winner. How to build a CRO agency shortlist from public sources, and what to ask every agency on it.

- Fabian Gmeindl

The CRO agency behind 250+ of the world's leading online businesses

Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail: we consistently drive measurable revenue increases.

Strauss
Koro
Sunday Natural
The Body Shop
Grover
Hello Fresh
Natural Elements
AG1
Bluebrixx
Woom
Hornbach
Tourlane
Congstar
Holy
Junglück
PV
Wunschgutschein
Motel A Mino
Mofakult
Bruna
Buah
Waterdrop
Purelei
Giesswein
Schiesser
Livefresh
Blackroll
The Female Company
Ryzon
1 Kom Ma 5
Kickz
Horizn Studios
Seeberger
Luca Faloni
Priwatt
T1tan
Snocks
Plantura
NatureHeart
Zahnheld
Jumbo
Ironmaxx
NKM
Oceansapart
Omhu
Send a Friend
Fitjeans
BGA
DRIP and Apex

Spend the same on ads.
Make more from them.

Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.

Book a free call

30 minutes, and you'll know exactly where your shop stands.

The Newsletter Read by Employees from Brands like

LEGONikeTeslalululemonPelotonSamsungBoseIKEA

Join 17,000+ Ecom founders turning CRO insights into revenue