The Traffic Mix Problem: The 5.5x Gap Hiding Inside Your Conversion Rate Dashboard
Email visitors convert at 4.45%. Paid social visitors convert at 0.81%. The blended conversion rate on your dashboard is misleading you. This is how 117 European e-commerce brands hide a 5.5x revenue gap inside one dashboard metric.
Free. Five quick questions, then it's yours.
What's inside
What you get
Built from a study of 486M sessions and 11.3M transactions,
it shows exactly why your CR can drop while your revenue grows
and what to track instead.
Inside, I break down:
👉 Why blended CR misleads optimization decisions
👉 The traffic mix shift behind "declining" CR at growing brands
👉 The source-level framework we use across 117+ accounts to find real revenue leaks
This is from the same team that's run 4,000+ A/B tests and generated €500M+ in additional revenue.
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The CRO agency behind 250+ of the world's leading online businesses
Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.
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Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.
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