The Traffic Mix Problem: The 5.5x Gap Hiding Inside Your Conversion Rate Dashboard

Email visitors convert at 4.45%. Paid social visitors convert at 0.81%. The blended conversion rate on your dashboard is misleading you. This is how 117 European e-commerce brands hide a 5.5x revenue gap inside one dashboard metric.

The Traffic Mix Problem: The 5.5x Gap Hiding Inside Your Conversion Rate Dashboard

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