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A/B test ideas

60+ A/B-Tests from 8-Figure Brands

We've run 4,000+ A/B tests over the last 7 years. We packaged the 60 best ones into one file. Here's what's inside 👇 Each test is a real Version A vs. Version B.

General CRO
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Free. Five quick questions, then it's yours.

60+ A/B-Tests from 8-Figure Brands

What's inside

What you get

No theory, no mockups.

Just what actually moved the needle - and why.

Homepage hero test: static banner vs. rotating offer

See which one held attention longer and why it changed CVR.

PDP social proof: review count vs. review content

See which signal actually drove add-to-carts.

Checkout urgency: countdown timer vs. stock scarcity

See which pressure point converted better, and which one backfired.

Cart page: single CTA vs. dual CTA (buy now / add more)

See the exact impact on AOV.

Email opt-in: exit intent vs. scroll-triggered

See which capture method actually held CVR after 30 days.

Navigation: mega menu vs. simplified categories

See the friction cost of "more choice."

Post-purchase upsell: immediate vs. delayed offer

See which timing protected LTV instead of tanking it.

Plus 53 more. Full breakdown in the file.

Want the full Figma file?

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Not sure where your shop leaks?

Book a call and we'll tell you where the money gets lost and what to test first.

See if your shop is a fit

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The CRO agency behind 250+ of the world's leading online businesses

Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.

Strauss
Koro
Sunday Natural
The Body Shop
Grover
Hello Fresh
Natural Elements
AG1
Bluebrixx
Woom
Hornbach
Tourlane
Congstar
Holy
Junglück
PV
Wunschgutschein
Motel A Mino
Mofakult
Bruna
Buah
Waterdrop
Purelei
Giesswein
Schiesser
Livefresh
Blackroll
The Female Company
Ryzon
1 Kom Ma 5
Kickz
Horizn Studios
Seeberger
Luca Faloni
Priwatt
T1tan
Snocks
Plantura
NatureHeart
Zahnheld
Jumbo
Ironmaxx
NKM
Oceansapart
Omhu
Send a Friend
Fitjeans
BGA
DRIP and Apex

Spend the same on ads.
Make more from them.

Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.

See if your shop is a fit

30 minutes, and you'll know exactly where your shop stands.

The Newsletter Read by Employees from Brands like

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Join 17,000+ Ecom founders turning CRO insights into revenue

Trusted by 250+ brands

  • Strauss
  • Koro
  • Sunday Natural
  • The Body Shop
  • Grover
  • Hello Fresh
  • Natural Elements
  • AG1
  • Bluebrixx
  • Woom
  • Hornbach
  • Tourlane
  • Congstar
  • Holy
  • Junglück
  • PV
  • Wunschgutschein
  • Motel A Mino
  • Ryzon
  • Kickz
  • The Female Company
  • Livefresh
  • Schiesser
  • Horizn Studios
  • Seeberger
  • Luca Faloni
  • Zahnheld
  • Snocks
  • Bruna
  • NatureHeart
  • Priwatt
  • Jumbo
  • NKM
  • Oceansapart
  • Omhu
  • Blackroll
  • 1 Kom Ma 5
  • Purelei
  • Giesswein
  • T1tan
  • Buah
  • Ironmaxx
  • Waterdrop
  • Send a Friend
  • Fitjeans
  • Mofakult
  • Plantura
  • BGA
  • Coop
DRIP / Apex

Prediction-based experimentation for online shops from €100k a month.

See if your shop is a fit

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