Our 10 best A/B tests,
backed by 4.3 million tests.

What you get

• The 10 test concepts: Eight with their kept index against the average test on the same testing tool, two worth running from the Black Friday data, and where each is tested most by industry.
• Three shops per test: Three online shops observed running each concept, in phone renders, with the record behind every example.
• How to run each test in Apex: Every concept as a ready test idea: its Likelihood to Win for your shop, built from the chat, watched by Guardian.

The ten tests

1. Discount unlocked with a code instead of applied automatically: kept 1.82 times as often as the average test.
2. Early access for subscribers instead of an open sale: kept 1.58 times as often as the average test.
3. Newsletter-gated offer instead of an open offer: kept 1.41 times as often as the average test.
4. Amount off instead of percent off: kept 1.59 times as often as the average test (small sample).
5. Free gift above a basket value instead of free shipping: kept 1.47 times as often as the average test (small sample).
6. Low stock or urgency cue on the product page: kept 1.36 times as often as the average test.
7. Size and fit help on the product page: kept 1.26 times as often as the average test.
8. Price in the offer wording instead of “free”: kept 1.28 times as often as the average test.
9. Test a smaller discount (20 against 30 percent): Discount size showed no clear pattern in what shops kept.
10. Start in October, not four days before Black Friday: The typical Black Friday test is first observed four days before Black Friday.

Index: how often shops kept the new version, against the average test on the same testing tool (1.0). Rows 9 and 10 are tests worth running from the Black Friday data, without an index.

Good to know

We send the PDF link to your WhatsApp and an email to confirm the newsletter. Nothing else happens unless you book a demo. If you do, we score these ten tests for your shop live in the call.