139 CRO Checkpoints for e-Commerce Managers
139 CRO checkpoints for e-commerce managers ↓ Built on 4,000+ A/B tests, 7 years of testing European DTC brands. We're not going to explain the method here. Just what's inside:
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What you get
36 Findings from Allbirds
Get the friction points we found auditing one of the best DTC funnels out there.
26 Findings from Gymshark
Get the checkpoints pulled straight from their PDP, PLP, and checkout flow.
19 Findings from TEMU
Get the lessons from the fastest-converting checkout in the world.
18 Valentine's Day Tests
Get the checkpoints that turn gifting traffic into gifting revenue.
15 Christmas Shopping Tests
Get the tests built for your highest-pressure week of the year.
15 Black Friday Tests
Get the checkpoints that protect margin when everyone else is discounting blind.
...and more. Full checklist in Notion.
𝗪𝗔𝗡𝗧 𝗧𝗛𝗘 𝗙𝗨𝗟𝗟 𝗟𝗜𝗦𝗧 𝗢𝗙 𝟭𝟯𝟵+ 𝗖𝗛𝗘𝗖𝗞𝗣𝗢𝗜𝗡𝗧𝗦?
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How we built the genome
Where the tests in the genome come from and how Apex learns from them.
Get the guideUrgency & Scarcity: what Ecom brands with €100M+ know that you don't
This is the framework behind €1.7M in conversion uplift zero extra ad spend. I see this on almost every audit of 7–9 figure brands:
Get the guideEcom Optimization Framework
We broke down 850+ funnels in 6 years. Here's what we learned... Most Ecom owners optimize in the dark.
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