567 copy-paste CRO Ideas to increase Conversion Rate
Here's the swipe file the top 1% of CRO managers actually work from. 567 ideas in one Figma file 👇 Most test backlogs start the same way:
Free. Five quick questions, then it's yours.
What's inside
What you get
a blank doc, five brainstormed ideas, and a guess about what to run first.
This is what a properly built swipe file looks like instead:
1/ 80+ Test results
Exact revenue and CR uplifts. Not case study fluff, the real numbers.
2/ 389 Proven A/B-test ideas
Straight from our internal swipe file. No guessing what to test next.
3/ 80+ Funnel optimization ideas
Pulled from real funnel breakdowns. Homepage to checkout.
4/ 15 meta-analysis findings
Patterns extracted from 400 best practices.
What actually moves the needle.
5/ Seasonal winners
Black Friday, Xmas, Valentine's Day - A/B-tests that worked, ready to reuse.
6/ €500M+ in generated Ecom revenue
The results behind every tactic in the file.
7/ Built on top 1% DTC brands
HelloFresh, SNOCKS, Giesswein.
A well-built swipe file changes how you test.
We built one of the largest A/B test databases in e-commerce: 4.3 million tests from 151,000 shops, since 2011.
On top of it we built our own testing tool, Apex.
Apex tells you which test wins before you build it, and runs your whole testing program in one place.
Let me know if you want the full file.
Not sure where your shop leaks?
Book a call and we'll tell you where the money gets lost and what to test first.
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The CRO agency behind 250+ of the world's leading online businesses
Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.






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Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.
