130+ Documented Black Friday A/B Tests for e-commerce Managers

Only some of them help.

So I put 130+ sales tests from our own client work into one file.

For each one: the version that ran before, the version we tested, and what happened.

Here's how it's sorted:

Discounts: badges, price presentation, absolute savings, code fields

Cart: drawer savings, free gift upsells, shipping thresholds, progress bars

Urgency: countdown timers, urgency messaging, cut-off dates

Homepage and product page: sale navigation, add-to-cart highlights, bundle pricing

Some of the ideas everyone runs lost.

Better to find that out in a file than in your Black Friday numbers.

We built one of the largest A/B test databases in e-commerce: 4.3 million tests from 151,000 shops, since 2011.

On top of it we built our own testing tool, Apex.

Apex tells you which test is likely to win before you build it, and runs your whole testing program in one place.

WANT THE FILE?