93+ A/B Test Ideas for e-Commerce Managers
93 CRO checkpoints for e-commerce managers (FREE edition) ↓ Find new opportunities across your product pages, collection pages, and checkout. Here’s what’s inside:
Free. Five quick questions, then it's yours.
What's inside
What you get
1/ 26 findings from Gymshark
Explore checkpoints from their PDP, PLP, and checkout flow.
2/ 19 findings from TEMU
Explore product discovery, social proof, and purchase reassurance.
3/ 18 Valentine’s Day tests
Find ideas for gift discovery, cross-sells, and the gifting experience.
4/ 15 Christmas shopping tests
Address delivery doubts, returns, and gift selection.
5/ 15 Black Friday tests
Explore how you present deals, discounts, urgency, and savings.
All 93 checkpoints in one Notion page.
A checklist gives you ideas for what to test. The next question is which ones to build first.
We built one of the largest A/B test databases in e-commerce: 4.3 million tests from 151,000 shops, since 2011.
On top of it we built our own testing tool, Apex.
Apex tells you which test wins before you build it, and runs your whole testing program in one place.
Use the resource to spot opportunities and build better test hypotheses.
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The CRO agency behind 250+ of the world's leading online businesses
Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.
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Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.
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