E-Commerce Conversion Rate Benchmarks 2026
We analyzed 486 million sessions across 117 European e-Commerce brands. Here's what the data actually says about conversion rates in 2026: \- Brands converting below 1% (not broken - just Paid Social heavy)
Free. Five quick questions, then it's yours.
What's inside
What you get
\- Mobile traffic at 78% - but converting 1.56x worse than desktop
\- Blended CR down 6.8% YoY while traffic grew 19%
\- Email at 4.45% CR vs Paid Social at 0.81%
These are the exact patterns we see when auditing DTC brands.
That's why we published this benchmark report, covering:
\- Median CR by device, traffic source, and month (117 brands, real GA4 data)
\- The 2.1x Revenue Per User gap between desktop and mobile
\- Why your blended CR is lying to you (and how to read it correctly)
\- P10-P90 distribution so you compare yourself to the right benchmark
We use this data with 7-9 figure DTC brands.
It will show you exactly where you stand - and where the real revenue opportunity is.
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The CRO agency behind 250+ of the world's leading online businesses
Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.
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Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.
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