I cancelled my ChatGPT subscription
I just canceled my ChatGPT subscription. Because this alternative works 10x better. Claude, built by Anthropic - focused on reasoning depth over speed.
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What you get
The result: fewer wrong answers. More usable output.
And 99% of e-Commerce managers are missing it.
Most DTC teams are stuck in the same cycle:
\- Drowning in data but starving for insight
\- Building reports that take hours and nobody acts on
\- Optimizing product pages based on gut feel instead of real patterns
Claude can process your entire store and tell you exactly where you're losing revenue.
I just built a complete playbook on how to use it as your e-commerce intelligence layer.
Inside this playbook:
\- How to set up Claude as a senior e-Commerce strategist for your brand
\- Rewrite your entire product catalog in an afternoon instead of a week
\- Map competitor pricing, positioning, and promotions without paid tools
\- Analyze months of reviews, support tickets, and NPS in a single session
...and more!
It will help you turn hours of manual work into decisions you can act on today.
Want the full Claude playbook?
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Free. Five quick questions, then it's yours.
Not sure where your shop leaks? Book a call and we'll tell you where the money gets lost and what to test first.
Keep reading
More resources

How we built the genome
Where the tests in the genome come from and how Apex learns from them.
Get the guideUrgency & Scarcity: what Ecom brands with €100M+ know that you don't
This is the framework behind €1.7M in conversion uplift zero extra ad spend. I see this on almost every audit of 7–9 figure brands:
Get the guideEcom Optimization Framework
We broke down 850+ funnels in 6 years. Here's what we learned... Most Ecom owners optimize in the dark.
Get the guideRun your next test in Apex
Free to start, no card.
Spend the same on ads.
Make more from them.
Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.