Free CRO resources from 4,000+ experiments

I installed a Claude skill that runs 15 CRO audits

I built a Claude skill that runs 15 CRO audits. Not prompts, a skill.

GPT CRO Prompts

Speed up your CRO process with AI prompts that actually work. What used to take hours now takes minutes.

Urgency & Scarcity: what Ecom brands with €100M+ know that you don't

This is the framework behind €1.7M in conversion uplift zero extra ad spend. I see this on almost every audit of 7–9 figure brands:

Claude Resources for e-Commerce in 2026

I built the Claude Framework for e-Commerce Managers. 11 resources covering a specific task. Here's what they do 👇

A/B-Tests from $100M DTC Brands

The ultimate A/B Test Blueprint for Shopify stores in 2025 ⚡ €19.528.926,52 in A/B Test wins - backed by data, not guesswork.

540+ A/B Test Ideas

Here are 541 CRO optimizations you can apply to your e-Commerce store. We’ve broken down 950+ DTC funnels over the last 7 years.

389 CRO Ideas Swipe File for e-commerce Managers

389 CRO Ideas Swipe File for e-commerce Managers ↓ Your next test idea might already be sitting in another brand’s store.

19+ CRO & AI Resources by DRIP Agency

Your new department: 19+ CRO & AI resources All powered by our team that generated €500M+ in Ecom revenue 👇

12 A/B-Test from $100M+ Brands

We’ve run 4,000+ A/B tests for Europe’s top Ecom brands. Broken down 800+ funnels over the past 6 years.

75+ A/B-Tests ideas for e-Commerce Managers

We've run 4,000+ A/B tests for Europe's top Ecom brands. Broken down 850+ funnels over the past 6 years.

Ecom Optimization Framework

We broke down 850+ funnels in 6 years. Here's what we learned... Most Ecom owners optimize in the dark.

Funnel breakdown

Triumph Funnel Breakdown

Triumph's funnel is a CRO masterclass for premium lingerie brands. From landing page to checkout - every step is designed to convert and retain. I turned it into a plug-and-play breakdown you can actually use.

A/B Tests from Blackroll that Generated €761,622.03

The total projected monthly revenue uplift from the top 15 tests is: €761,622.03 per month

SNOCKS Case Study

We helped SNOCKS increase their Revenue Per User by 148% (€50M in 5 years. SNOCKS now does €90M+ a year.

The €400K Gap Mobile Conversion Crisis

Your mobile conversion rate is likely 𝟱𝟬% 𝗹𝗼𝘄𝗲𝗿 𝘁𝗵𝗮𝗻 𝗱𝗲𝘀𝗸𝘁𝗼𝗽. At , that’s around €𝟰𝟬𝟬𝗞 𝗹𝗲𝗳𝘁 𝗼𝗻 𝘁𝗵𝗲 𝘁𝗮𝗯𝗹𝗲.

Free AI CRO Audit by DRIP Agency for e-commerce Managers

Free AI-powered CRO audit that analyzes your e-commerce store in 5 minutes. And gives you 3+ personalized recommendations ~~based on 4,000+ A/B tests.~~

DRIP Growth Protocol

I just released the Complete Checkout Audit System (free PDF). Our playbook to find €40k-€180k in fixable revenue leaks in any eCommerce funnel.

Funnel breakdownvs

SKIMS & Kylie Cosmetics Funnel Breakdown

~~~~ ~~If you run an Ecom brand, this is a must-see.~~

Ecom Essentials Bundle 2025

40+ CRO resources that generated €500M+. Yours free before 2025 ends.

Product Detail Page (PDP) Audit Checklist

Shopify released the PDP Audit Checklist two months ago. We built 86+ copy-paste CRO ideas for e-commerce managers ↓

Funnel breakdown

H&M Group Homepage Breakdowns

This is how a €21B Fashion Ecosystem Shapes Modern Retail. 8 global brands and 4,000+ stores under the same group: H&M.

36 High-impact CRO Ideas from $100,000,000+ Fashion Brands

We’ve run 4,000+ A/B tests for Europe’s top Ecom brands. Broken down 950+ funnels over the past 7 years.

Looker GA4 Dashboard

Last month we spent 8 hours creating GA4 reports in Excel. This week we do it in 30 seconds.

Test Profit Calculator (repost)

I just created a Google Sheet that calculates the real profit impact of your A/B-Tests. After running 3,300+ experiments for 7–9 figure Ecom brands,

How to Master Psychology Triggers to Increase your CR

Most people assume social proof always works, but our data says otherwise. We've run 4,000+ A/B tests across 250 European DTC brands.

540+ A/B Test Ideas that put you ahead of 90% of Ecom Founders

We've run 4,000+ A/B tests on European DTC brands over 7 years. Here are 541 ideas for you to start testing.

75 A/B-Tests from 8-Figure Brands

We’ve run 4,000+ A/B tests for Europe’s top Ecom brands. Broken down 950+ funnels over the past 7 years.

Omega Funnel Breakdown

From landing page to checkout — every step is engineered to convert trust into commitment. I turned it into a plug-and-play breakdown you can actually use.

Claude Opus 4.7 just dropped...

Claude Opus 4.7 just dropped. Here's 12 CRO Skills for it 👇

Clawdbot Social Media Automation Guide

Step-by-step Clawdbot setup to automate any repetitive marketing task in 60 minutes. And never do it manually again.

10+ A/B Tests where Social Proof backfired

These A/B tests looked like sure wins... They weren't. See what to avoid before your competitors waste the budget testing it themselves.

GPT 100+ CRO Power Prompts

I just put together 105 GPT Power Prompts for CRO. A cheat sheet for smarter experimentation.

Apex by DRIP: The Predictive A/B Testing Platform

We built one of the largest A/B test databases in e-commerce: 4.3 million tests from 151,000 shops, since 2011. On top of it we built our own testing tool, Apex.

The Claude + Google Tag Manager Playbook

R.I.P. Manual Tracking Audits I built a Claude workflow that audits your entire GTM container.

Funnel breakdownvs

Lego vs. Nintendo Funnel Breakdown

LEGO & Nintendo win online with billions in global sales. If you run an Ecom brand, this is a must-see.

The Complete Guide to Conversion Rate Optimization

This is our complete guide to Conversion Rate Optimization. Everything we learned from 4,000+ experiments and €500M+ in tested revenue.

12+ Top Winner Tests from SNOCKS

12+ A/B-Tests from Snocks proven by us. I share our ultimate CRO blueprint for Shopify stores!

15 GPT-5.5 Prompts to generate A/B Tests Ideas

I built 15 prompts that turn GPT-5.5 into a senior CRO strategist. Most A/B test ideas fail because they start with opinions, not evidence.

A/B-Test Profit Calculator

I just created a Google Sheet that calculates the real profit impact of your A/B-Tests. After running 4,000+ experiments for 7–9 figure Ecom brands,

300+ Landing Page Inspiration Playbook

300+ Landing pages...€500M+ in generated Ecom revenue. All from top 1% DTC brands like HelloFresh, SNOCKS & Giesswein.

139 CRO Checkpoints for e-Commerce Managers

139 CRO checkpoints for e-commerce managers ↓ Built on 4,000+ A/B tests, 7 years of testing European DTC brands.

15 Claude Skills for CRO & A/B-Testing

15 Claude Skills that run your e-Commerce store From cart abandonment to statistical significance - handled by Claude 👇

Ecom Essentials Bundle April

Ecom owners, take this (free) and keep it forever. I just bundled together some of the most valuable CRO, A/B testing, and ecom resources we’ve ever shared.

The Psychology of Pricing (Insights on Pricing Psychology)

10 pricing psychology tactics to run A/B tests that generate €100K+/month in extra revenue. \- Discounts that kill your brand perception

PDP Audit for BFCM

Ecom owners: save this and use it for Q4. 188 CRO resources to boost your sales (BFCM Edition).

OceansApart Case Study

We ran 35 A/B tests for one brand. Here's what we learned... Ecom owners don't know what's killing their conversions.

The CRO Claude Skills System

I built an the CRO Claude Skills System for Claude. 10 skills. Full list in the image.

15 Claude Skills for e-Commerce Managers

15 Claude Skills I wish I'd had when I started in e-Commerce. Each skill comes with rules, inputs, and a step-by-step process.

Funnel breakdown

Aritzia Funnel Breakdown

Aritzia's funnel is a CRO masterclass for premium fashion brands. From landing page to checkout - every step is designed to convert and retain. I turned it into a plug-and-play breakdown you can actually use.

Free AI-powered CRO Audit by DRIP Agency

We trained an AI on 4,000+ A/B tests from Europe's top DTC brands. Now it audits your store in 5 minutes for free.

60+ A/B-Tests from 8-Figure e-Commerce Brands

We’ve run 4,000+ A/B tests for Europe’s top Ecom brands. Broken down 850+ funnels over the past 6 years.

Funnel breakdown

PSG Funnel Breakdown

The insider scaling strategies of PSG. A $70M+ fan-powered DTC machine. Their official store is turning global fandom into Ecom growth-

The Claude Skills Starter Pack

I compiled every resource you need to master Claude for E-Commerce. 17 free resources. Bookmark this.

10 Claude Skills every e-Commerce Manager Should Use

Claude Skills dropped in January. I built 10 for e-Commerce managers. A Skill is a markdown file.

Database for Mobile A/B Tests

€260,442.21 in extra revenue generated with these 15 mobile A/B-Tests across 3 clients. And I'm letting you steal them. We've run 4,000+ A/B tests, optimizing conversion rates for Europe's top 1% DTC brands.

Google Analytics Setup Guide for eCommerce Funnels

Step-by-step guide on setting up Google Analytics to find fixes that generate $150K+/month. \- Low ARPU from top traffic sources

52 A/B-Test Ideas for $100M+ Brands

We’ve run 4,000+ A/B tests for Europe’s top Ecom brands. Broken down 850+ funnels over the past 7 years.

A/B-Tests MEGAFILE

We’ve run 4,000+ A/B tests for Europe’s top Ecom brands. In the past 6 years, we’ve optimized online shops for DTC brands

Ecom Bundle of April (2026 Edition)

I'm giving away 27 High Quality CRO & e-Commerce AI workflows. For FREE!

Funnel breakdownvs

Patagonia & On Running Funnel Breakdowns

Patagonia & On Running dominate performance commerce with billion-dollar brand ecosystems. If you run an Ecom brand, this is a must-see.

Giesswein Case Study

We broke down 4,000+ A/B tests across 250+ brands in 6 years. Here's what we learned... Ecom owners don't know why their revenue dropped. Even the ones doing 8 figures a year.

Top 80 Ecom Homepages from $100M+ Brands

I’ve broken down 850+ e-commerce funnels over the last 6 years. Run 3,300+ A/B tests.

Funnel breakdown

PrepMyMeal Funnel Breakdown

PrepMyMeal's funnel is a CRO masterclass for meal delivery brands: It strips the checkout down to 3 clicks — every step is designed to convert and retain.

The Ultimate 49-Points Landing page Checklist

The 49-Point Landing Page Checklist for e-commerce managers ↓ Audit your landing page for unclear offers, missing proof, and friction before the click.

Funnel breakdown

Ryanair Funnel Breakdown

Why did I spend 27 hours breaking down this $18B airline funnel? Because most people only look for strategies from Ecom sites.

10 Claude Skills built for e-Commerce Managers

Claude Skills dropped two months ago. We built 10 for e-Commerce managers. Here's what they do 👇

Customer Psychology Audit of Air Up

I just released a full psychology audit of Air Up. A €100M brand with one conversion gap worth stealing.

Funnel breakdown

Qatar Airways™ Funnel Breakdown

~~~~ ~~From search booking seat selection checkout —~~

Funnel breakdownvsvs

Prada & Dior & Versace Funnel Breakdowns

Prada, Dior and Versace win online with €12B+ in sales. If you run an Ecom brand, this is a must-see.

12 Claude + CRO Stack Combos

I built a Claude CRO Stack Combo for e-commerce Managers. 12 copy-paste Claude Skills that run your A/B testing & CRO ↓

Peloton vs Oura Funnel Breakdown

Peloton & Oura dominate online performance with multi-billion dollar wellness and performance ecosystems. If you run an Ecom brand, this is a must-see.

75 A/B-Tests from 8-Figure Brands MEGAFILE

We’ve run 4,000+ A/B tests for Europe’s top Ecom brands. Broken down 950+ funnels over the past 7 years.

The €84,937,328.27 Test Library

Here's €84,937,328.27 in documented test results. This is what 7 years working with 250+ Europe 1% DTC brands looks like.

Funnel breakdown

& Other Stories Funnel Breakdown

& Other Stories’ funnel is a CRO masterclass for elevated fashion brands. From landing page to checkout - every step is designed to convert and retain. I turned it into a plug-and-play breakdown you can actually use.

BLACKROLL Top 10 AB-Tests (2025)

My best ever "10 A/B-Tests" from an 8-figure brand. (Comment "TOP" to get the full Notion.) ⚡

Customer Journey Checkpoints

We just launched our full customer journey CRO System. 135+ checkpoints you can apply now to your Shopify store.

How Fashion E-Com Brands Go From 1.5% CR To 4% In 6 Months

I just released a full Google Doc showing how Ecom Brands go from 1.5% to 4% conversion rates in 6 months (+266% revenue). This isn’t theory.

Global Footwear Homepages

<https://airtable.com/appvAgYoPm2GbpRaN/tblxTc7dGaSmd6mgH/viwLTM35o6piMQAIW/receECPWVSJaNyqlu?blocks=hide&date=2026-05-26&mode=month> --

A/B Test Calculator by Drip

I just released a FREE tool to calculate statistical significance for A/B Tests - without spreadsheets, formulas, or mistakes. After reviewing hundreds of real Ecom experiments

Funnel breakdownvsvs

Rhode x Fenty x Kylie Cosmetics Funnel Breakdown

~~You're gonna want this. Fenty Beauty, Kylie Cosmetics & Rhode Skin marketing strategies now valued at over $5 billion combined. ~~ ~~Fenty alone sits at $3B, Rhode was acquired for $1B, and Kylie Cosmetics commands a $1.2B valuation.~~

The Ultimate 49-Points Landing page Checklist

The 49-Point Landing Page Checklist for e-commerce managers ↓ Audit your landing page for unclear offers, missing proof, and friction before the click.

Funnel breakdown

MANGO Funnel Breakdown

Mango's funnel is a CRO masterclass for accessible premium fashion brands. From landing page to checkout - every step is designed to convert and retain. I turned it into a plug-and-play breakdown you can actually use.

2026 Techstack by DRIP Agency (February edition)

I'm giving away 15 High Quality e-Commerce & Marketing AI workflows. For FREE!

Funnel breakdown

ARKET Funnel Breakdown

ARKET's funnel is a CRO masterclass for slow fashion brands that compete on curation. From landing page to checkout,

Funnel breakdown

Swarovski Funnel Breakdown

~~Swarovski's funnel turns one-time buyers into collectors.~~ ~~From landing page to checkout—every step is designed to drive multi-item purchases and collection building.~~

“How we run 50+ tests per month”

We helped generate over €500,000,000 in extra revenue for our Ecom clients. What made the difference?

The Hotjar Guide for E-commerce Teams (2026)

This is our Hotjar practical guide for ECOM teams. If you are an e-commerce manager, this is amust-see.

Funnel breakdownvs

Jacquemus x Loewe Funnel Breakdown

Jacquemus & Loewe dominate online performance with multi-million dollar luxury machines. If you run an Ecom brand, this is a must-see.

MEGAFILE +€690M in A/B Tests

This megafile is responsible for €690M in combined revenue across 2 of Europe's fastest-scaling DTC brands. This is the closest thing to a "CRO money printer" you'll find.

50+ AOV & Cart Abandonment Test Ideas

We’ve run 2,500+ A/B tests for Europe’s top Ecom brands. And after analyzing 800+ funnels across industries...

Urgency & Scarcity: what Ecom brands with €100M+ know that you don't

I just dropped the framework behind €1.7M in conversion uplift. This is what Ecom brands with €100M+ know that you don't

200+ Black Friday Ideas for E-commerce Teams

Ecom owners: save this and use it for Q4. 200+ CRO resources to boost your sales (BFCM Edition)

How to run Pricing Experiments that maximize Revenue

I just released a guide on how to run pricing experiments that maximize revenue. You're already paying to bring people to your shop.

Funnel breakdownvs

Swarovski & Cartier Funnel Breakdown

Swarovski and Cartier win online with €10B+ in sales. If you run an Ecom brand, this is a must-see.

eCom Copywriting Guide 2026

We generated over $500,000,000+ extra revenue for our ecom clients. What made the difference?

Sephora & Douglas Funnel Breakdown

~~Douglas & Sephora dominate European beauty with €5B+ in combined revenue.~~ Douglas & Sephora win online with €5B+ in sales.

30 A/B-Tests & €7,000,000 in Revenue

These A/B tests generated millions in revenue (€7M+ to be exact). We’ve run 4,000+ A/B tests across 250+ European DTC brands.

35 A/B-Tests from 8-Figure E-commerce Brands

We’ve run 4,000+ A/B tests for Europe’s top Ecom brands. Broken down 950+ funnels over the past 7 years.

12 Claude Skills Built for E-Commerce

Top 12 Claude Skills Built for e-Commerce Managers. I've spent the last 2 weeks building and breaking Claude Skills.

Funnel breakdown

H&M Brands Homepage Breakdown

How a €21B Fashion Ecosystem Shapes Modern Retail. 8 global brands and 4,000+ stores under one group: H&M.

DTC Funnels from $100M+ Brands (Samu's account)

Last year during the holiday season, I spent 50 hours analyzing 10 of the world's largest D2C brands. I spotted many things that were great - and a few that weren’t.

Introducing Claude Design by Anthropic Labs

Canva and Figma should be worried. Here's why. Anthropic just launched Claude Design.

Funnel breakdown

ASOS Funnel Breakdown

22M customers. 850 brands. One seamless funnel. ASOS built the gold standard for fashion ecom.

Urgency & Scarcity: what Ecom brands with €100M+ know that you don't

This is the framework behind €1.7M in conversion uplift zero extra ad spend. I see this on almost every audit of 7–9 figure brands:

Funnel breakdownvs

Salomon & HOKA Funnel Breakdown

~~~~ ~~If you run an Ecom brand, this is a must-see.~~

Claude Engine for CRO Teams

I built a Claude CRO Engine for Ecom brands. Each resource covers a specific part of the testing workflow. Here's what they do 👇

15 A/B Tests with the best ARPU increase for Kickz

We generated €1.4M+ with these A/B-Tests for our client. And I'm letting you steal them.

PDP Audit Checklist

Shopify released the PDP Audit Checklist two months ago. We built 86+ copy-paste CRO ideas for e-commerce managers ↓

The Claude Cowork Playbook for DTC Brands

Free Claude Cowork playbook for DTC brands. Covers 10 workflows that replace the busywork eating your week.

The €400K Gap Mobile Conversion Crisis

Your mobile conversion rate is likely . At , that’s around .

AI Resources for e-Commerce in 2026

I built the AI Resources Hub for e-Commerce Managers in 2026. 6 resources covering Claude, CRO, automation, image generation, and Excel workflows.

A/B Tests Database: MEGAFILE

I analyzed 49 A/B tests from PUMA, Birkenstock, and Bose to find the patterns that predict winners. Most tests fail because teams guess at psychology instead of understanding it.

A Guide to Claude for CRO & A/B Testing in E-Commerce

The Guide to Claude for CRO & A/B Testing in E-Commerce is here. 7 skills, 4 workflows, copy-paste prompts 👇

I cancelled my ChatGPT subscription

I just canceled my ChatGPT subscription. Because this alternative works 10x better.

A/B Tests Megafile

We’ve run 4,000+ A/B tests for Europe’s top Ecom brands. In the past 6 years, we’ve optimized online shops for DTC brands

Ecom Essentials Framework (July Edition)

14 Claude resources that actually increase revenue. And I'll tell you what each one does for your e-Commerce store:

Funnel breakdown

Dior Funnel Breakdown

Dior's funnel is a CRO masterclass for heritage luxury brands that sell legacy as much as product. From homepage to checkout, every step is engineered to convert and retain.

7 Claude Loops that run your CRO & A/B-Testing

7 Claude Loops that run your CRO & A/B-Testing Test calls, hypothesis recovery, client reports - all on a schedule 👇

The 20 Prompts pack for e-Commerce

Claude Skills dropped in January. We built 20 of them for CRO & A/B Testing. And they're free.

567 Original Ideas to increase your Conversion Rate

How the top 1% of e-Commerce managers build their test backlog. 567 Original Ideas to increase your Conversion Rate 👇

Snocks Case Study

We broke down 800+ funnels in 7 years. Here's what we learned... Ecom owners don't know what a good funnel looks like.

9 Cart Tests that generated €2,260,654.34 in additional Revenue

Here are 9 Cart A/B Tests that generated €2,260,654.34 ⚡ And I'm allowing you to steal them from me...

Black Friday CRO Ideas for e-commerce Teams

204+ copy-paste Black Friday CRO ideas for e-commerce managers ↓ We’ve put them together in one Airtable so your team can build its BFCM testing shortlist.

Funnel breakdown

Lululemon × Alo Yoga × Gymshark

Lululemon, Alo Yoga and Gymshark win online with €11B+ in sales. If you run an Ecom brand, this is a must-see.

Funnel breakdown

Gina Tricot Funnel Breakdown

Gina Tricot's funnel is a CRO masterclass for accessible fashion brands. From landing page to checkout, every step is built to convert fast and keep customers coming back.

Funnel breakdownvs

MyProtein & Vital Proteins Funnel Breakdown

MyProtein & Vital Proteins win online with $3.3B+ in sales. If you run an Ecom brand, this is a must-see.

Funnel breakdownvs

Douglas & Sephora Funnel Breakdown

Douglas & Sephora win online with $10B+ in sales. If you run an Ecom brand, this is a must-see.

Free AI-powered CRO Audit by DRIP Agency

We trained an AI on 4,000+ A/B tests from Europe's top DTC brands. Now it audits your store in 5 minutes for free.

A/B Tests MEGAFILE

MEGAFILE with A/B-Tests from 8-Figure Brands. If you are an e-commerce manager, this is a must-see.

Rhode x Sephora

Rhode & Sephora win online by turning beauty culture into commerce. If you run an Ecom brand, this is a must-see.

Claude CRO Toolkit

I'm giving away 5 free Claude workflows for Ecom teams: the Claude CRO Toolkit. At some point we realized our team was spending more time setting up AI than using it.

10 Gemini prompts you can run on every Product Page audit.

10 Gemini prompts you can run on every Product Page audit. Live page data, answered in plain English 👇

Beauty & Personal Care Consumer Psychology Report 2026

We analyzed 220 A/B tests in Beauty & Personal Care. If you manage a Beauty e-com brand you need to see this.

Funnel breakdown

Versace Funnel Breakdown

Versace's online store is a CRO masterclass for ultra-luxury fashion brands. From landing page to checkout, every step is engineered to signal desire, justify premium pricing, and convert without a single discount.

Google Analytics Setup Guide for eCommerce Funnels

Step-by-step guide on setting up Google Analytics to find fixes that generate $150K+/month. \- Low ARPU from top traffic sources

€750,710.83 in extra Monthly Revenue with these A/B Tests

€750,710.83 in documented A/B test revenue from OceansApart. With revenue uplift in euros and percentage attached to every single one.

30 A/B-Tests & €7M in Revenue

These A/B-Tests generated Millions in revenue (€7M+ to be exact) See what worked - before your competitors do.

10 Hermes Agent Prompts for e-Commerce Managers

Hermes Agent dropped 4 months ago. We built 10 prompts for e-Commerce managers. Here's what they do 👇

Koro Case Study

KoRo added €2.56M in 6 months without increasing ad spend. Here's how we built their first structured CRO system from zero.

How to Generate Unlimited Static Ads With Claude Code + Nano Banana 2

Step-by-step Claude Code system to generate unlimited static Ads in minutes. And turn one winning concept into 20+ production-ready creatives.

Funnel breakdownvs

The North Face & O'Neill Funnel Breakdown

The North Face & O'Neill win online with $5.5B+ in sales. If you run an Ecom brand, this is a must-see.

A/B-Tests from 8-Figure E Brands (MEGAFILE)

We've run 4,000+ A/B tests for Europe's top Ecom brands. Broken down 850+ funnels over the past 6 years.

The Claude CRO Guide

The CRO Guide 2026 with Claude is here. 20 Claude Skills, a 5-agent system, cheat codes 👇

How do I make sure my copy speaks to the primal Ooga Booga brain in E-commerce

We generated over $500,000,000 extra revenue for our Ecom clients. What made the difference?

Funnel breakdown

Bullpadel Funnel Breakdown

Bullpadel's funnel is a CRO masterclass for premium padel brands. From landing page to checkout - every step is designed to convert and retain.

Funnel breakdownvs

SKIMS & Triumph Funnel Breakdown

SKIMS & Triumph win online with $5B+ in sales. If you run an Ecom brand, this is a must-see.

How to (consistently) increase revenue

This is how you'll consistently increase revenue. For FREE.

Claude code for Shopify

Claude Code has full Shopify API access. I built 10 Skills on top of it for e-Commerce managers 👇

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Nike x SALOMON x Adidas Funnel Breakdown

Nike, SALOMON & Adidas win online with $75B+ in sales If you run an Ecom brand, this is a must-see.

101 Collection Page Checks to Increase your Conversion Rate

101 CRO checkpoints to audit your Category and Collection pages ↓ Built from our experience running 4,000+ A/B tests.

Funnel breakdown

The Oodie Funnel Breakdown

The Oodie's funnel is a CRO masterclass for comfort-first DTC brands. From landing page to checkout - every step is designed to convert impulse browsers into repeat customers.

Claude Managed Agents: Get to production 10x faster

Anthropic just dropped something the dev world is talking about. And 99% of e-Commerce teams have no idea what it means for them.

45+ A/B-Tests for e-Commerce Managers

45+ A/B tests for e-commerce managers ↓ Built on 4,000+ A/B tests and 950+ funnels broken down over the past 7 years.

The Clarity + Claude Opus 4.8 Backlog Workflow

I built a workflow that turns a Clarity session into a full testing backlog using Claude Opus 4.8. Microsoft Clarity: your CRO program,

Funnel breakdown

Home24 Funnel Breakdown

Their online store is quietly reshaping how Europe shops for home & style— generating over in annual revenue.

Funnel breakdown

MAC Cosmetics Funnel Breakdown

MAC Cosmetics' funnel is a CRO masterclass for beauty Ecom brands. From landing page to checkout - every step is designed to convert and retain.

Psychological Triggers to Increase ARPU on Your DTC Store

Most people assume social proof always works. Our data says otherwise.

5 Claude Code Skills (April Edition)

5 CRO Skills to upgrade your Claude Code. For non-technical operators 👇

A/B Test Patterns That Consistently Win

We've run 4,000+ A/B tests across 250 European DTC brands. Most test ideas don't move the needle, but 5 patterns show up as winners consistently.

Ecom Essentials Bundle of September 2026

I'm giving away 25+ e-Commerce resources to help you increase your revenue. For e-Commerce managers!

Ecom Essentials Framework (May Edition)

I'm giving away 27+ High Quality CRO & e-Commerce AI resources.  For FREE!

Funnel breakdownvs

Ralph Lauren x Hugo Boss Funnel Breakdown

Ralph Lauren & HUGO BOSS win online with $10B+ in sales. If you run an Ecom brand, this is a must-see.

Black Friday Cheat Code for e-Commerce Teams

I just released a full Google doc showing how to get a 30% revenue boost in just 48 hours. While optimizing over 300 BFCM campaigns for $100M-$1B Ecom brands.

12+ Landing Page Breakdowns

Here are 12+ Landing Page Breakdowns from 9-Figure Brands  We uncovered 54+ hidden genius strategies that you can steal.

How to Find CRO Optimizations with Claude

How to find CRO optimizations with Claude 👇 Every friction point on your site has a blind spot.

MOFU / Microsoft Clarity Guide for Fashion E-commerce

Fashion e-commerce friction it's emotional. And most brands are optimizing for the wrong thing entirely. Here's what I find almost every time:

Funnel breakdown

SKIN1004 Funnel Breakdown

SKIN1004's funnel is a CRO masterclass for science-backed K-beauty brands. From ingredient education to checkout, every element converts curiosity into purchases.

Funnel breakdownvs

Massimo Dutti & ALLSAINTS Funnel Breakdown

ALLSAINTS & Massimo Dutti generate over €1B in annual revenue. If you run an Ecom brand, this is a must-see.

SNOCKS Framework | Comprehensive Guide & Methodology

We ran 250+ A/B tests for SNOCKS And made them €8.6 Million in the process (without ad spend).

A/B Tests for €1M–€5M Revenue Brands

Stop copying what Gymshark does. These 15 tests were built for €1M–€5M revenue brands. 

A/B Test Significance Calculator by DRIP

I just released a FREE tool to calculate statistical significance for A/B Tests - without spreadsheets, formulas, or mistakes. After reviewing hundreds of real Ecom experiments

CRO & AI Resources by DRIP Agency BUNDLE

9+ CRO & AI resources powered by our team that generated €500M+ in Ecom revenue Everything we use to turn a leaking funnel into a revenue machine in a free bundle.

Carousel / SF - AI | Vintage Automobile Brand Ads

I went backwards for this one. Instead of imagining where automobile ads are going, 

Sephora & Douglas Funnel Breakdown

Douglas & Sephora win online with €5B+ in sales. If you run an Ecom brand, this is a must-see.

€260.4K in Mobile A/B Tests

-- We generated €€260,442.21 in extra revenue with these 15 mobile A/B-Tests across 3 clients. And I'm letting you steal them.

There's a cheat code for Google Ads

There's a cheat code for Google Ads. Most people don't know it exists. It's called Claude MCP.

The e-Commerce Playbook of September

11 weeks until Black Friday. Most teams will spend 9 of them guessing. Most e-commerce managers plan Q4 on vibes...

75 A/B-Tests Database MEGAFILE

We’ve run 4,000+ A/B tests for Europe’s top Ecom brands. Broken down 950+ funnels over the past 7 years.

3 Product Pages from $100,000,000+ Ecommerce Brands

Ecommerce managers, do you know what a good product page looks like? Alo Yoga vs Gymshark vs Lululemon.

Why I don’t think in Funnels but rather in Friction points

How I Used This New Framework to Add €2.1M in Revenue for One of Our Clients (Spoiler: It’s Better Than a Sales Funnel)

How to build product pages that generate millions (in profit)

The Product Page Framework Behind €500M+ in Revenue. Here's the system that is not guessing.

n8n Masterfile

R.I.P. Manual E-Commerce Operations I built 5 n8n automations that run your entire Shopify backend on autopilot.

Claude Framework (4 Claude AI Resources)

We spent 2 months building the Claude stack every Ecom team needs. Most e-Commerce managers use Claude wrong.

MOFU / Claude Prompt Guide: Session Recording Analysis

We've analyzed 10,000+ session recordings across 250+ e-commerce brands ~~over the last 6 years~~. And we cracked the code on turning user behavior into winning tests.

Valentine's Day Ecom Bundle

Last-Minute Valentine’s Day Prep? Grab this CRO Bundle now. One thing I wished for when starting in CRO:

Funnel breakdown

Supplement Ecom Bundle

Ecom owners in Supplements — take this (free) and keep it forever. I built the for brands that actually want to move ARPU — not just tweak button colors.

Funnel breakdown

BOSE Funnel Breakdown

~~Bose's funnel is a CRO masterclass for premium audio brands.~~ ~~From landing page to checkout—every step is designed to convert and retain.~~

Booking.com Funnel Breakdown

Booking.com’s funnel is a CRO masterclass in high-intent conversion design. From homepage to checkout — every step is engineered to reduce decision fatigue, increase booking confidence, and convert uncertainty into action.

Giant DTC Homepages

We audited 21 of the biggest DTC homepages from jewelry and beauty. If you are an e-commerce manager, this is amust-see.

The Psychology of Pricing

10 pricing psychology tactics to run A/B tests that generate €100K+/month in extra revenue. \- Discounts that kill your brand perception

The Ultimate Retention Audit Checklist

Ecom owners: take this (free) and have it forever. Our full post-purchase retention audit checklist.

The e-Commerce Manager's Guide to Claude is here.

The e-Commerce Manager's Guide to Claude is here. 7 skills, 4 workflows, copy-paste prompts 👇

E-Commerce Conversion Rate Benchmarks 2026 (Melina's account)

We analyzed 486 million sessions across 117 European e-Commerce brands. Here's what the data actually says about conversion rates in 2026:

End of month bundle

Ecom owners, take this (free) and have it forever. I just bundled together some of the most valuable CRO, A/B testing, AI, analytics, and funnel breakdown resources we’ve ever shared.

Mobile vs Desktop Conversion Rates: What 486 Million Sessions Reveal (2026)

Mobile vs Desktop Conversion Benchmarks for e-commerce Managers ↓ We analyzed 486 million sessions across 117 European e-commerce brands.

Funnel breakdown

Sephora Funnel Breakdown

Sephora’s funnel is a CRO masterclass for beauty & cosmetics brands. From landing page to checkout — every step is engineered to convert and retain.

12 Claude Loops that run your A/B-Testing

12 Claude Loops that run your A/B-Testing Test calls, integrity checks, client reports: all on a schedule.

74+ Claude Skills That Run Your CRO & A/B-Testing

74+ copy-paste Claude skills for e-Commerce managers ↓ Built on 4,000+ A/B tests across 250+ European DTC brands.

Top 50 Tests from 8-figure Brands

Here are our Top 50+ Tests from Top 1% Online Shops Worldwide …and I’m letting you take them from me today.

Funnel breakdown

Piaget Funnel Breakdown

Piaget's funnel is a CRO masterclass for luxury jewelry brands. From landing page to checkout, every step is designed to convert and captivate.

The Claude Opus 4.8 Playbook

Claude just dropped a game-changer for the AI space. And 99% of e-Commerce managers are missing it.

52 A/B Test Ideas to Increase Revenue

Most Ecom brands are losing revenue on tests they never run. We've run 4,000+ A/B-Tests across Europe's top D2C brands.

AI-Powered-CRO-Analysis

I built a Claude skill that runs 15 CRO audits. Not prompts, a skill.

CRO Conversion Bundle (May Edition)

This is the CRO library you should bookmark. Ecom owners, take this May Edition Bundle (free) and keep it forever.

75 Tests from 8+ Figure e-Commerce Brands

We’ve run 4,000+ A/B tests for Europe’s top Ecom brands. Broken down 950+ funnels over the past 7 years.

Funnel breakdown

Jacquemus Funnel Breakdown

Jacquemus’ funnel is a CRO masterclass for modern luxury fashion brands. From landing page to checkout - every step is engineered to elevate desire and remove friction.

Fashion Brands are Testing the Wrong Thing

Scarcity is the most underused tactic in fashion ecom, and it's the one converting at 53.8%. We analyzed 500 controlled A/B tests across European fashion & apparel brands.

Free AI-powered CRO Audit by DRIP Agency

Free AI-powered CRO audit that analyzes your e-commerce store in 5 minutes. And gives you 3+ personalized recommendations ~~based on 4,000+ A/B tests.~~

Ecom Conversion Essentials Bundle

Ecom owners, grab this (free) and keep it forever. I've packaged the ultimate conversion essentials bundle - everything you need to turn browsers into buyers.

Bundle of the Month

Ecom owners, grab this (free) and keep it forever. 25+ CRO resources from 4,000+ A/B tests.

Funnel breakdownvs

The North Face & O'Neill Funnel Breakdown

The North Face & O'Neill win online with $5.5B+ in sales. If you run an Ecom brand, this is a must-see.

The Ultimate Hermes Agent Guide for e-Commerce Managers

🚨 BREAKING: The Ultimate Hermes Agent Guide for e-Commerce Managers I've spent the last few weeks going deep on every autonomous AI agent worth knowing.

OceansApart Case Study

We helped OceansApart add €323,923/month to their revenue in just 6 months. When SNOCK acquired OceansApart in November 2024, they faced:

A/B-Tests MEGAFILE (60+ Proven CRO Ideas)

We’ve run 4,000+ A/B tests for Europe’s top Ecom brands. In the past 7 years, we’ve optimized online shops for DTC brands

10+ CRO resources for e-Commerce

I just dropped the 2026 CRO resource pack for e-Commerce. 10+ tools built from 4,000+ A/B tests across 250+ ecom brands.

Looker GA4 Dashboard

Last month I spent 8 hours creating GA4 reports in Excel. This week I do it in 30 seconds.

Funnel breakdown

EDEKA Funnel Breakdown

The conversion strategies behind Edeka's €62B grocery empire. In 2024, Edeka digitized 11,000+ stores without losing its local soul— proving heritage brands can master ecom conversion.

How Anthropic teams use Claude Code

There's a document that shows exactly how Anthropic's own teams use Claude Code. Most people haven't seen it. It covers 10 departments.

Funnel breakdown

Drunk Elephant Funnel Breakdown

Drunk Elephant's $845M funnel is a CRO masterclass for premium skincare brands. From landing page to checkout, every step is designed to convert and retain.

30 A/B-Tests & €7M generated in Revenue

These A/B-Tests generated Millions in revenue (€7M+ to be exact) See what worked - before your competitors do.

CRO guide to use Scarcity & Urgency

<https://airtable.com/app6AiAwoII1xm8C0/tblSxeLHhXQgiTBnE/viwiKZn46922B48g4/reccGv0AOdDiv8914?blocks=hide&date=2025-06-19&mode=month> CRO guide to use scarcity & urgency - and add €1.7M+ in extra revenue

Funnel breakdownvs

Lacoste, Hugo Boss & Calvin Klein Funnel Breakdown

If you're running an ecom brand in 2025, you need to study these .

PDP Audit Checklist

Ecom owners: take this (free) and have it forever. Our full Shopify PDP audit checklist.

Black Friday Cheatsheet for e-commerce Managers

Black Friday Cheatsheet for e-commerce Managers 283+ Q4 optimization ideas, 23 promotion ideas, and a BFCM CRO checklist ↓

E-Commerce Essentials Bundle of September 2026

I built the September Conversion Bundle for e-Commerce Managers. 25+ resources covering CRO & prep for BFCM. Here’s what’s inside 👇

Ecom Essentials Bundle

Ecom owners, take this (free) and keep it forever. I just bundled together some of the most valuable CRO, A/B testing, AI, and ecom resources we’ve shared this month.

The Psychology of Promotional Pricing (The BFCM Promotional Pricing Playbook)

This 11-page psychology-driven BFCM playbook to generate €100K+/month in extra revenue is ridiculous. It even shows how one brand grew its sales 10x over BFCM.

AI for A/B Testing Stack

I'm giving away 6 High Quality e-Commerce and CRO AI workflows. For FREE!

22 Claude Skills for CRO Managers

If you're a CRO manager using Claude Here's 22 skills that turn any Shopify store into a conversion machine.

Funnel breakdown

Prada Funnel Breakdown

Prada's funnel is a CRO masterclass for ultra-luxury brands that convert on desire alone. From homepage to checkout: every step is designed to convert and retain.

E-Commerce Conversion Rate Benchmarks 2026 (Melina's account)

We analyzed 486 million sessions across 117 European e-Commerce brands. Here's what the data actually says about conversion rates in 2026:

Conversion Psychology Playbook

This 32-page psychology-driven CRO playbook to generate $100K+/month in extra revenue is ridiculous. Some people charge $80+ for similar files.

E-commerce Copywriting Guide 2026

There's a cheat code for E-commerce copy. Most people don't know it exists. It's called the Ooga Booga Brain method.

Microsoft Clarity Guide for Fashion E-commerce Teams

A Guide to Microsoft Clarity for Fashion E-commerce ↓ 7 patterns, from why fashion buyers freeze to what to measure 👇

600+ CRO Ideas to Increase Revenue & Profit

Style: <https://www.linkedin.com/posts/fabiangmeindl_here-is-my-446-point-cro-checklist-to-increase-activity-7363087750897541121-O12n?utm_source=share&utm_medium=member_desktop&rcm=ACoAACgakNIBzWYup7Ug2o6TOwaSisjgl91AH0M> -----

SNOCKS Case Study

We helped SNOCKS increase their Revenue Per User by 148% It took 5 years and helped them scale to €70M per year.

A Guide to Claude for CRO & A/B-Testing

I wrote the guide I wish I had when I started running CRO with Claude. 7 chapters, from why teams lose to what to measure 👇

n8n Automation: Veo3 Image to Video Generator

Step-by-step n8n automation to create product videos for entire e-commerce catalogs. And get professional 360° videos that boost conversion rates.

I built a skill for Hermes Agent that runs 15 CRO audits.

I built a skill for Hermes Agent that runs 15 CRO audits. Not prompts, a skill.

90 Tests from 8+ Figure Brands

We’ve run 4,000+ A/B tests for Europe’s top Ecom brands. Broken down 850+ funnels over the past 6 years.

Cartier's 150 Years Of Luxury CRO in 5 minutes

I just released a full Google doc showing how Cartier’s 150 years of mastery can be copied in 5 minutes. While working with 7-9 figure jewelry brands to optimize their funnels.

6 CRO Case Studies by DRIP Agency

We broke down 950+ funnels in 7 years. Here's what we learned... Most Ecom owners optimize in the dark.

Funnel breakdown

HexClad Funnel Breakdown

HexClad does $100M+ in premium cookware revenue. But their funnel has 3 high-priority opportunities quietly costing them $$$

26 Proven A/B-Tests Ideas to Increase Revenue

26 proven A/B Tests ideas for e-Commerce managers ↓ Built on 4,000+ A/B tests across 250+ European DTC brands.

Ultimate n8n AI Agents MEGAFILE

I BUILT THE ULTIMATE N8N AI AGENTS MEGAFILE! Every single one solves problems I saw working with 250+ Ecom brands.

Funnel breakdown

Blueprint Bryan Johnson Funnel Breakdown

The insider scaling strategies of Blueprint Bryan Johnson. A $100M+ longevity-focused Ecom brand.

Funnel breakdown

HOKA Funnel Breakdown

HOKA’s online store is a CRO masterclass for performance & running brands. From landing page to checkout — every step is engineered to convert, educate, and retain.

The Claude Skill That Runs 15 CRO Audits

I built a Claude skill that runs 15 CRO audits. Not prompts, a skill.

PDP CRO Checklist

Here is my personal CRO Checklist with 140 ideas to optimize your product page (PDP)⚡ I went through our database with 2,500 A/B-Tests,

5 CRO Skills to upgrade your Claude Code

I built a CRO framework for e-Commerce brands using Claude Code. 5 skills. Each one covers a specific task.

151 CRO Optimizations for E-Commerce

This is probably one of our MOST underrated resource in 2026. What is it?

PDP Audit Checklist:

Ecom owners — take this (free) and have it forever. Our full Shopify PDP audit checklist.

Welcome to Claude Opus 4.7

Claude Opus 4.7 can now see your store at near-pixel level. And 99% of e-Commerce managers have no idea what that unlocks.

Funnel breakdown

Nike, Puma, Under Armour Breakdown

These three brands generated $67B+ combined revenue last year. Their digital properties attract hundreds of millions of monthly visits. But revenue doesn't tell the full story.

101+ Proven CRO Ideas for e-commerce Managers (before BFCM)

101+ proven CRO ideas for e-commerce managers (before BFCM) ↓ If your shop is doing €100k+ a month, you don’t need another list of “best practices.” You need to know which ideas are most likely to win.

9 Claude workflows for CRO & A/B-Testing

9 Claude workflows you can run weekly for your Shopify store. Ecom managers, grab this (FREE) and keep it forever.

n8n Automation: Google Ads Audit with Automatic Scoring

Step-by-step n8n automation to audit any Google Ads account in 60 seconds. And get a complete 200-point health score.

€21M in A/B Tests for SNOCKS + Bundle A/B Ideas

30+ A/B-Tests from SNOCKS (Germany's #1 sock & underwear brand) proven by us. I share our ultimate CRO blueprint for Shopify stores!

Funnel breakdownvs

FC Bayern & PSG Funnel Breakdown

FC Bayern & PSG win online with $100M+ in sales. If you are an e-Commerce manager, this is a must-see.

Funnel breakdown

Flaschenpost Funnel Breakdown

Flaschenpost's €1B+ funnel is a CRO masterclass for beverage delivery brands. From landing page to checkout - every step is designed to convert and retain.

12 Claude Skills built for CRO Teams

Claude Skills dropped in January. I built 12 for e-Commerce teams. A Skill is a markdown file.

20+ Checkout Pages from Top 1% Brands

Here are the exact checkout tactics that Top 1% brands like Samsung, Apple, Lululemon, Zara, Sephora and 19 other top converters use. Every year €260 Billion is lost in recoverable abandoned carts in EU and US alone.

Nano Banana Pro Guide for Q1: Static Ad Generator

I automated static ad creation with Nano Banana Pro + n8n. Then I packaged the entire workflow into a ready-to-use automation.

Funnel breakdown

Jellycat Funnel Breakdown

~~Why does a $35 stuffed bunny outsell a $10 one?~~ ~~Jellycat cracked the code.~~

$100M Advertorial Framework

(And put everything into one Figma file) Advertorials are the SECRET WEAPON behind the biggest native ad campaigns in 2026.

E-Commerce Stack 2026

Everything you need to run CRO in 2026: resources you can copy-paste to increase you conversion rate. The guides and tools we use across 250+ DTC brands. Here's what's inside 👇

CRO Conversion Bundle (April Edition)

This is the CRO library we wish existed when we started. Ecom owners, take this (free) and keep it forever.

Funnel breakdownvsvs

NIKE & On Running & Reebook

If you run an Ecom brand, this is a must-see. Nike, Reebok and On Running compete in the same market. But they couldn't be more different online.

5 e-commerce case studies for CRO

FloWe broke down 850+ funnels in 6 years. Here's what we learned... Most Ecom owners optimize in the dark.

How to build PDPs that generate $10,000,000

reference: In 6 years, we've generated €2 billion with product pages we built. We've done CRO for over 200 top 1% ecom brand worldwide.

Claude just dropped Cowork with Computer Use

Claude Cowork can now run on your desktop and do your Meta Ads work. And 99% of e-Commerce teams have no idea what that unlocks.

Funnel breakdownvs

PUMA & Reebok Funnel Breakdown

PUMA & Reebok win online with €10.3B+ in sales. If you’re an Ecommerce manager, this is a must-see.

The Complete Guide to Building Skills for Claude

There's a cheat code for Claude. Most people don't know it exists. It's called Skills.

15 CRO Mistakes I See in Almost Every Ecom Store

We've run 4,000+ A/B tests across 250+ brands. The same mistakes show up everywhere, even in stores doing €50M+/year.

Claude Techstack for E-commerce Managers

Most e-commerce managers are drowning in tabs... 17 tabs. 12 different tools. Hours gone before lunch.

AI Claude Prompt Library for e-Commerce Managers

There's a cheat code for CRO teams using Claude. Most people don't know it exists. It's called a Prompt Library.

60 best Claude Code agents for CRO and A/B-Testing

Claude Code Dynamic Workflows dropped back in May 2026. Here are 60 Agents for CRO & A/B-Testing 👇

The Traffic Mix Problem: The 5.5x Gap Hiding Inside Your Conversion Rate Dashboard

Email visitors convert at 4.45%. Paid social visitors convert at 0.81%. The blended conversion rate on your dashboard is misleading you.

Funnel breakdown

July Luggage Funnel Breakdown

July’s funnel is a CRO masterclass for premium travel brands. From homepage to checkout - every step is engineered to reduce friction, build trust, and position luggage as a long-term travel investment rather than a commodity purchase.

100+ (free) Tests from 8-Figure Brands

We've run 4,000+ A/B tests over the last 7 years. We combined 100+ of the best ones in this file. Here's what's inside 👇

Funnel breakdown

Alpha industries Funnel Breakdown

Alpha Industries's funnel is a CRO masterclass for heritage streetwear brands. From landing page to checkout - every step is designed to convert and retain. I turned it into a plug-and-play breakdown you can actually use.

20+ Celebrity Brands Landing Page Breakdowns

20+ Celebrity Landing Pages that quietly drive millions in revenue, and what you can steal from each one. Celebrity brands aren't winning because of fame.

The Science of Emotional Copywriting

You are writing for the wrong brain. You are targeting logic. But 95% of purchase decisions happen in the "primal brain".

Funnel breakdownvs

MANGO & COS

COS and MANGO win online €4B+ in sales. If you run an Ecom brand, this is a must-see.

Psychology CRO Playbook (2026 Edition)

This 32-page psychology-driven CRO playbook to generate $100K+/month in extra revenue is ridiculous. Some people charge $80+ for similar files.

CRO & AI Workflows for e-Commerce by DRIP Agency

I built the new Claude framework for e-Commerce brands. 8 resources covering a specific task. Here's what they do 👇

The Claude AI CRO Team

The Claude AI CRO Team just dropped 👇 A full Team of A/B Testing Agents for Free

Claude Stack for A/B Testing

I built a Claude stack for A/B testing. Skills, connectors, agents, and a playbook: Everything I use to run experimentation faster.

We've spent 4,000+ hours running A/B tests on European DTC brands.

We've spent 4,000+ hours running A/B tests on European DTC brands. Then I built a Claude AI CRO Team 👇

The Complete Guide to Building Skills for Claude by Anthropic

There's a cheat code for Claude. Most people don't know it exists. It's called Skills.

Google Analytics Setup Guide for E-commerce Funnels

Step-by-step guide on setting up Google Analytics to find fixes that generate $150K+/month. \- Low ARPU from top traffic sources

129+ CRO Ideas for e-Commerce Managers

129 CRO ideas for e-commerce managers (Q4 Edition) ↓ Built on 4,000+ A/B tests, 7 years of testing European DTC brands.

Claude Sonnet 5 Skills - 15 Skills for e-Commerce Managers

Claude Sonnet 5 dropped last week. We built 15 for eCommerce managers. Here's what they do 👇

Inside the Funnels of Rhode, Fenty Beauty, and Kylie Cosmetics

Kylie Cosmetics, Rhode & Fenty Beauty win online with $5.2B in sales This is a must-see for E-commerce managers.

Funnel breakdown

Knuspr.de Funnel Breakdown

Knuspr’s online store is a conversion powerhouse, designed for premium groceries and convenient shopping experiences. From homepage to checkout: every step is built for clarity, trust, and effortless conversion.

CRO Conversion Bundle (June Edition)

25+ resources you should bookmark this month. Ecom owners, take this Bundle (free) and keep it forever: from our internal library to yours.

A/B Tests MEGAFILE

I mapped 60 A/B tests from SNOCKS and OceansApart into one CRO megafile. This is the closest thing to a "CRO money printer" you'll find.

Ecom Essentials Bundle

Ecom owners, take this (free) and keep it forever. I bundled together some of our most valuable internal Ecom resources -

Shopify Built Their AI Future on Claude's Protocol

Anthropic built the protocol that Shopify built their entire AI future on top of it. Shopify × Claude is a powerful execution layer. And here's why that matters for Ecom owners right now.

GPT 5.5 A/B Test Ideas Generator

I just built something that transforms A/B test ideation from hours of manual work into minutes of systematic insight. Most CRO teams spend their time stuck in the idea generation phase:

€32,387,525.70 A/B-Tests Database (SNOCKS)

These A/B-Tests generated Millions in revenue (€32,387,525.70 to be exact) We’ve run 4,000+ A/B tests for Europe’s top Ecom brands.

Funnel breakdownvs

COS x Lacoste Funnel Breakdown

COS & Lacoste win online with $3B+ in sales. If you run an Ecom brand, this is a must-see.

106+ copy-paste A/B-Test ideas to Make more Revenue

106+ proven A/B test ideas with hypotheses, results and learnings. A practical testing library for e-commerce managers ↓

A/B Test Significance Calculator by DRIP

I just created a Google Sheet that calculates the real profit impact of your A/B-Tests. After running 4,000+ experiments for 7–9 figure Ecom brands,

n8n Automations Masterfile

<https://www.dripagency.de/resources/n8n-automation-bundle-01> R.I.P. Manual E-Commerce Operations

7 Claude Loops that run your CRO & A/B-Testing

7 Claude Loops that run your CRO & A/B-Testing Test calls, hypothesis recovery, client reports - all on a schedule 👇

Funnel breakdown

FARFETCH Funnel Breakdown

~~From homepage to checkout - every step engineered to convert luxury shoppers.~~ ~~I reverse-engineered their entire funnel into a plug-and-play breakdown.~~

The CRO & A/B-Testing Certification Playbook

The CRO & A/B Testing Certification Playbook is here. 1,500+ tactics, 7 case studies, and a full testing protocol 👇

150+ Landing Pages

150+ Landing pages...€250M+ in generated Ecom revenue. All from top 1% DTC brands like HelloFresh, SNOCKS & Giesswein.

Funnel breakdown

O'Neil Funnel Breakdown

O'Neil's funnel is a CRO masterclass for premium outdoor & surf brands. From landing page to checkout - every step is designed to convert and retain. I turned it into a plug-and-play breakdown you can actually use.

A/B-Testing Non-Negotiables

100+ copy-paste CRO Optimizations ideas for e-commerce managers ↓ These are my non-negotiables.

Funnel breakdown

RepresentClo Funnel Breakdown

RepresentClo's funnel is a CRO masterclass for premium fashion brands. From landing page to checkout - every step is designed to convert and retain.

E-Commerce Audit Checklist

125 copy-paste CRO checkpoints to Audit your Shopify store ↓ I built 123+ for e-Commerce managers. Here's how they work.

Funnel breakdownvs

MONTBLANC & Cartier Funnel Breakdown

MONTBLANC & Cartier win online with $3.2B+ in sales. If you run an Ecom brand, this is a must-see.

Ecom Conversion Bundle (July Edition)

25+ CRO and AI resources you should bookmark this month. Ecom owners, take this bundle (free) and keep it forever.

Claude vs. Cursor vs. n8n

Most ecom teams are paying for 4–7 AI tools right now. Most of them overlap. Most of them are underused.

A/B Tests with the best ARPU increase for Kickz

We generated €1.4M+ with these A/B-Tests for our client. And I'm letting you steal them.

Funnel breakdown

Tilla Funnel Breakdown

Tilla cracked the code on selling €1000+ jewelry to modern luxury buyers. Their funnel doesn't push product - it sells belonging to an exclusive community.

Ecom Essentials Bundle December

~~€500M+ in ecom wins. 20 premium funnel breakdowns in one (free) bundle.~~ ~~If you're running an ecom brand in 2025 you need to study how the best brands convert.~~

50+ Tests from 9-figure giants to independent DTC brands

We've run 4,000+ A/B tests for Europe's top Ecom brands. Broken down 850+ funnels over the past 6 years.

SNOCKS Case Study

We broke down 800+ funnels in 6 years. Here's what we learned... Ecom owners don't know what a good funnel looks like.

KoRo Case Study

We've done CRO for over 200 top 1% brands worldwide. Why do we keep doing it?

A/B-Tests from $100M DTC Brands

The ultimate A/B Test Blueprint for Shopify stores in 2025 ⚡ €19.528.926,52 in A/B Test wins - backed by data, not guesswork.

A/B-Tests from $100,000,000+ Brands

We’ve run 4,000+ A/B tests for Europe’s top Ecom brands. Broken down 850+ funnels over the past 7 years.

Connect Meta Ads to Claude in 5 minutes

Connect Claude to your Meta Ads account in 5 minutes Here's the safe way to do it 👇

E-commerce & Claude AI Resources

I built the new E-commerce & Claude framework for e-Commerce brands. 15 resources covering a specific task. Here's what they do 👇

€674M in A/B Tests for Oceansapart

€674,216.16 ---

Funnel breakdownvs

Van Cleef & Cartier Funnel Breakdown

~~Van Cleef & Arpels & Cartier win online with $14B+ in luxury jewelry sales.~~ Van Cleef & Cartier win online with $14B+ in sales.

Funnel breakdown

Miavola Funnel Breakdown

~~Miavola's funnel converts through belief, not just benefits.~~ ~~From landing page to checkout—every step is designed to validate feelings and build trust.~~

Funnel breakdownvs

Stanley & Owala Funnel Breakdown

~~Owala & Stanley dominate drinkware with $1B+ in combined sales.~~ ~~If you run an Ecom brand, this is a must-see.~~

300+ Landing Pages Inspiration

300+ Landing pages...€500M+ in generated Ecom revenue. All from top 1% DTC brands like HelloFresh, SNOCKS & Giesswein.

Claude vs ChatGPT for DTC Brands

Most DTC brands are using the wrong AI for the wrong tasks. And it's quietly costing them hours every week.

AI Workflows Bundle for E-commerce

We spent 2 months building the AI stack every Ecom team needs. Most e-Commerce managers use AI wrong.

Funnel breakdownvs

ON Running & Reebok Funnel Breakdown

ON Running & Reebok win online with $8B+ in sales. If you run an Ecom brand, this is a must-see.

Funnel breakdownvs

SKIMS & FORMEL SKIN Funnel Breakdown

~~SKIMS & Formel Skin win online with $4B+ in sales with totally different conversion engines.~~ ~~If you run an Ecom brand, this is a must-see.~~

Funnel breakdownvs

SKIMS VS CALVIN KLEIN

SKIMS & Calvin Klein dominate online fashion with identity-first positioning and billion-dollar brand ecosystems. If you run an Ecom brand, this is a must-see.

How DRIP Turns A/B Testing Into a Research Engine

We've run more than 4,000 A/B tests. Most of them didn't move the needle on their own. Here's the system that turns A/B testing into a research engine.

Ecom Essentials Bundle of July 2026

I'm giving away 24+ eCommerce resources to increase your conversion. For FREE!

Funnel breakdown

HER ONE Funnel Breakdown

~~Her One’s funnel is a masterclass for modern beauty tech DTC brands.~~ ~~From landing page to checkout – every step is designed to educate, reassure, and convert.~~

DRIP CRO Resource Library (2026 Edition)

17 CRO & e-commerce resources to bookmark before Black Friday ↓ I put this bundle together to help you review your store, find friction, and plan your next tests.

29 DTC Claude Skills for e-Commerce Managers

Run your entire CRO workflow inside Claude ‼ (YOURS FREE) 29 skills across strategy, execution and analysis. Here's what they do 👇

567 copy-paste CRO Ideas to increase Conversion Rate

Here's the swipe file the top 1% of CRO managers actually work from. 567 ideas in one Figma file 👇

Top A/B Tests of 2025 (MEGAFILE)

We’ve run 4,000+ A/B tests for Europe’s top Ecom brands. Broken down 850+ funnels over the past 6 years.

Looker GA4 Dashboard by DRIP Agency

Last month I spent 8 hours creating GA4 reports in Excel. This week I do it in 30 seconds.

Claude can now run your CRO Audit directly

This Claude Skill runs 15 CRO audits directly for your Shopify store. Friction points, trust signals, checkout flow, and more 👇

75+ A/B Test ideas from $100,000,000 e-Commerce Brands

75+ proven A/B test ideas for e-commerce managers (46 days until Black Friday) ↓ Before you lock in your BFCM plans, see what other brands actually tested.

Funnel breakdown

FARM Rio Funnel Breakdown

The insider scaling strategies of FARM Rio. A Brazilian DTC brand winning globally. In 2024, FARM Rio expanded to 50+ countries and secured major retail partnerships- proving it's more than just colorful prints and tropical vibes.

Funnel breakdown

12+ Editable Figma Landing Pages

Here are 12+ Landing Page Breakdowns from 9-Figure Brands ⚡ We uncovered 54+ hidden genius strategies that you can steal.

Giesswein Case Study

Giesswein was running strong ads but telling the wrong story. We broke down 4,000+ A/B tests across 250+ brands in 6 years. Here's what we learned...

Claude Skills to Maximize Your Free A/B Testing Stack

I built 7 Claude Skills that turn free A/B testing tools into a real testing program. VWO Free, PostHog, GrowthBook, and Statsig are genuinely powerful.

Every Claude Command for e-Commerce Managers

Claude has 40 commands built for e-Commerce Managers. Here are the 15 worth learning first:

Your Product Page Is Losing You Money (PDP)

The Product Page Framework Behind €500M+ in Revenue. Here's the system that is not guessing.

Funnel breakdown

Bailey Nelson Funnel Breakdown

~~Bailey Nelson's funnel is a masterclass for Ecom brands.~~ ~~They’re selling identity, quiet luxury, and design-led confidence — without shouting.~~

22 CRO Skills built for Shopify

Claude Skills dropped three months ago. We built 22 CRO Skills for Shopify. Here's what they do 👇

20+ Listicles Page Inspiration

"5 reasons why" is not a writing crutch: it's a psychological trigger. Shopify. HubSpot. Canva. Nike. Apple. They all use listicles.

Funnel breakdownvs

Birkenstock x Salomon Funnel Breakdown

Birkenstock & Salomon win online with $3B+ in sales. If you run an Ecom brand, this is a must-see.

50+ Test Ideas for Charlotte Tilbury

I audited Charlotte Tilbury's full funnel. Here's what I'd test first 👇 50+ hypotheses across homepage, PLP, PDP and cart.

Complete Guide to A/B Testing for E-Commerce

<https://dripagency.de/blog/ab-testing-ecommerce-guide> --

Funnel breakdown

The Puma Conversion Blueprint

I just released a full conversion blueprint for PUMA. A global €8B+ brand and a funnel with more opportunity than most people realize.

E-Commerce CRO Checklist

123+ copy-paste CRO Optimizations ideas for e-commerce managers ↓ Built on 4,000+ A/B tests across 250+ European DTC brands.

Giant Jewelry Homepage Breakdowns

Jewelry is the category where emotion does the most work. Pandora, Tiffany, Van Cleef & Arpels, Graff and 6 more.

25+ Landing Pages from growing US and UK brands

25+ Landing Pages from growing US and UK brands ⚡ that actually made Millions (in profit) Landing Pages are absolutely 𝗖𝗥𝗨𝗦𝗛𝗜𝗡𝗚 in the Ecom space...

n8n Automation: Meta Ads Spy with AI Analysis

Step-by-step n8n automation to spy on any competitor's Meta ads in 90 seconds. And get AI-powered marketing insights on every ad.

30 A/B-Tests & €7,000,000+ in Revenue

These A/B-Tests generated Millions in revenue (€7,000,000+ to be exact) See what worked - before your competitors do.

Funnel breakdown

K-Swiss Funnel Breakdown

The insider scaling strategies of K-Swiss. The tennis brand that cracked the Ecom code. Last year, K-Swiss doubled down on its direct-to-consumer strategy-

Funnel breakdownvs

MANGO & ZARA Funnel Breakdown

Zara & Mango win online with €31B+ in combined sales. If you run an Ecom brand, this is a must-see.

BLACKROLL Case Study to Unlock 7-Figure Growth

BLACKROLL grew +34% revenue by selling to two audiences on the same site How we helped Blackroll unlock 7-figure growth through strategic CRO.

Black Friday Checklist: 25 BFCM Prep Steps for Your Shopify Store (2026)

The Shopify e-Commerce Manager's Black Friday Checklist is here. 25 steps. Before, during and after BFCM (All in one Notion page)

Summer Essentials CRO Checklist 2026

Here is my 𝗦𝘂𝗺𝗺𝗲𝗿 𝗘𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹𝘀 𝗖𝗥𝗢 𝗖𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁 𝘄𝗶𝘁𝗵 𝟭𝟬𝟮 𝗶𝗱𝗲𝗮𝘀 to increase seasonal revenue ☀ I went through our CRO database with 4,000+ A/B tests,

A/B Test Significance Calculator by DRIP

I just released a FREE tool to calculate statistical significance for A/B Tests - without spreadsheets, formulas, or mistakes. After reviewing hundreds of real Ecom experiments

Psychological Pricing: 10 Strategies and Examples by Shopify

10 psychological pricing tactics to run A/B tests that generate €100K+/month in extra revenue. \- Discounts customers struggle to calculate

How Fashion E-Com Brands Go From 1.5% CR To 4% In 6 Months

I just released a full Google Doc showing how Ecom Brands go from 1.5% to 4% conversion rates in 6 months (+266% revenue). This isn’t theory.

Funnel breakdownvs

K-Swiss & Palladium Boots Funnel Breakdown

K-Swiss & Palladium Boots were acquired for $260M. If you run an Ecom brand, this is a must-see.

Social Proof: Types, Examples, and Ecommerce Tips

Step-by-step guide on using social proof to identify improvements that generate €100,000+/month. \- Product reviews that don’t answer buying objections

Funnel breakdown

Beauty of Joseon Funnel Breakdown

What does a €50M+ K-beauty brand know about funnels that most skincare brands don't? Beauty of Joseon built theirs like a ritual—calm, intentional, converting.

Funnel breakdownvs

ASOS & Zalando Funnel Breakdown

ASOS & Zalando win online with €12.3B+ in sales. If you’re an Ecommerce manager, this is a must-see.

How to build PDPs that generate Millions (in Profit)

We analyzed 950+ product pages in 7 years. Here's what we learned... Ecom owners don't know what a good product page looks like. 

Freepik Spaces: UGC Image & Video Generator

Step-by-step AI workflow to generate 20 UGC assets from any product image in minutes. And get lifestyle photos + short-form videos ready for paid social.

45+ copy-paste A/B-Test ideas for e-commerce Managers

45+ A/B test ideas with hypotheses, psychological mechanisms and predicted win rates. A practical testing library for e-commerce managers ↓

Funnel breakdownvsvs

Zara x Aritzia x Sezane

Zara, Aritzia and Sezane are winning online with €30B+ in combined sales. If you run an Ecom brand, this is a must-see.

Analytics and CRO Tools Bundle by Drip

Funnel breakdown

La Roche Posay Funnel Breakdown

The insider scaling strategies of La Roche-Posay. A French pharmacy brand winning globally. In 2024, La Roche-Posay became the #1 dermatologist-recommended skincare brand worldwide. Proving that clinical credibility and conversion can coexist.

SNOCKS Case Study

We helped SNOCKS increase their Revenue Per User by 148% (€50M in 5 years. SNOCKS now does €90M+ a year.

Claude CRO Shortcuts

This is how to find CRO optimizations with Claude 👇 Every friction point on your site has a blind spot.

Funnel breakdown

30+ Jewelry Landing Pages

~~30+ Jewelry Landing Pages from luxury brands that actually made Millions in profit.~~ ~~Landing Pages are dominating in the jewelry Ecom space.~~

Top 1% Product Listing Pages Ideas

Here are 50+ Product Page Ideas from $1M Brands 👇 and I am allowing you to take it from me today...

Top 20 Oceansapart A/B-Tests

20 A/B-Tests that generate Millions (€6.6M+ to be exact) I share our ultimate CRO blueprint for Shopify stores!

75 A/B-Tests from €100,000,000 DTC Brands

We’ve run 4,000+ A/B tests for Europe’s top Ecom brands. Broken down 850+ funnels over the past 7 years.

Funnel breakdownvs

Adidas & Reebok Funnel Breakdown

Adidas & Reebok win online with $24.8B+ in sales. If you run an e-commerce brand, this is a must-see.

🛍️ Black Friday E-Commerce CRO Checklist

53+ copy-paste Black Friday CRO checkpoints for e-commerce managers ↓ Built on 7 years and 4,000+ A/B tests with European DTC brands.

Original ideas for Black Friday

Here's everything you need before Black Friday. A practical BFCM CRO library for e-commerce managers ↓

The Claude Hyphotesis Agent

I turned our research methodology into a Claude Agent anyone can run. Not a prompt. An agent.

Funnel breakdown

BYOMA Funnel Breakdown

The insider scaling strategies of Byoma. A Gen-Z skincare brand that went from TikTok hype to global shelf space. In 2024, Byoma became one of the fastest-growing skincare brands in the world - stocked in Target, Boots, and Sephora in under 3 years.

Funnel breakdown

MyProtein Funnel Breakdown

MyProtein's funnel is a CRO masterclass for premium sports nutrition brands. From landing page to checkout - every step is designed to convert and retain. I turned it into a plug-and-play breakdown you can actually use.

Levi's x Adidas

Levi’s & adidas win online with $3B+ in sales. If you run an Ecom brand, this is a must-see.

I've spent 1,000s of hours mastering Claude

We've spent 1,000+ hours running A/B tests on European DTC brands. Then I built Claude Skills for CRO.

53+ copy-paste BFCM checkpoints for e-commerce managers

53+ copy-paste BFCM checkpoints for e-commerce managers ↓ Before your Black Friday Cyber Monday traffic arrives, run your store through this:

Ecommerce Product Page Optimization: 11 Elements (2026)

The 11-Element Product Page Guide for e-commerce managers ↓ Before you spend more on ads, check these 11 things on your product page.

Funnel breakdown

Emirates Funnel Breakdown

~~$30B in annual revenue. The insider scaling strategies of Emirates.~~ ~~They're not just selling flights. They're selling an experience.~~

Funnel breakdownvs

Gymshark, ON Running & MyProtein Funnel Breakdown

Gymshark, ON Running & Myprotein win online with €4.7B in sales If you run an Ecom brand, this is a must-see.

$1 vs $100M PDP Breakdown

$1 vs $100,000,000 ecom product page, (FREE breakdown) what's the difference?

Funnel breakdown

Whitepapers MEGAFILE (February edition)

Ecom owners, take this (free) and have it forever. I've put together the essentials to optimize your Ecom website.

Funnel breakdown

Expedia Funnel Breakdown

Expedia's funnel is a CRO masterclass for high-volume travel and booking platforms. From search to checkout, every step is engineered to increase booking value and reduce drop-off.

Funnel breakdownvs

Gymshark & Lululemon Funnel Breakdown

Gymshark & Lululemon win online with €10B+ in sales. If you run an Ecom brand, this is a must-see.

Funnel breakdownvs

ESN x MyProtein Funnel Breakdown

ESN & Vital Proteins built 9-figure wellness commerce brands. If you run an Ecom brand, this is a must-see.

Funnel breakdownvs

Ryanair vs. Tesla Funnel Breakdowns

If you run an Ecom or DTC brand, this is a must-see. They aren’t just selling flights or cars —

Funnel breakdownvs

Asos vs Zalando Funnel Breakdown

If you run an Ecom brand, this is a must-see. They’re not selling clothes—

Send a Friend Case Study

We helped SendAFriend add €1.8M/year by making gift decisions feel personal. When SendAFriend came to us, they had strong social traffic:

567 Ecom Ideas

These 567 Ecom Ideas will be free... for the next 72 hours⚡ After that, I'll take them down.

MOFU (How we improved a clients conversion rate from 0.59% to 1.9%)

I just released the full KICKZ case study showing how we took a dying brand from 0.59% to 2.7% conversion rate. They were 6 months from shutting down.

60+ A/B-Tests from 8-Figure e-Commerce Brands

We’ve run 4,000+ A/B tests for Europe’s top Ecom brands. Broken down 850+ funnels over the past 6 years.

Claude Prompt Library for e-Commerce Managers

There's a cheat code for e-Commerce managers using Claude. Most people don't know it exists.

How to build PDP that generate Millions (in profit)

We analyzed 950+ product pages in 7 years. Here's what we learned... Ecom owners don't know what a good product page looks like. 

567+ CRO Ideas for e-Commerce Managers (Megafile)

567+ copy-paste CRO ideas for e-commerce managers ↓ Built on 4,000+ A/B tests across 250+ European DTC brands.

21 Claude Skills for A/B Testing

Claude released Skills 2.0 two months ago. We built 21 for A/B testing teams. Here's what they do 👇

Funnel breakdownvs

NFL vs PSG Funnel Breakdown

~~NFL & PSG win global fandom with $B+ in commercial dominance.~~ ~~If you build brands, funnels, or communities —~~

The Mobile Checkout Masterfile

You need these 26 A/B-tests ideas to reduce checkout abandonment rate.(from Top 1% Brands Worldwide) Every year,  is lost due to abandoned carts in the EU & US

CRO Resources You'll Want to Bookmark

This is the CRO library we wish existed when we started. Ecom owners, take this (free) and keep it forever.

n8n Automation: Static Ad Generator with Nano Banana Pro

I automated static Ad creation with Nano Banana Pro + n8n. Then I packaged the entire workflow into a ready-to-use automation.

250+ Landing Pages Inspiration

250+ Landing Pages from the e-commerce brands that actually convert. Every top DTC brand runs on landing pages. Most of their competitors don't.

130 documented sales A/B-Tests before BFCM

130+ documented sales A/B tests for you to test before BFCM. Black Friday is only 10 weeks away.

Ecom Conversion Bundle

Ecom owners, take this (free) and have it forever. I bundled some of our most valuable internal resources — the exact frameworks, breakdowns & test libraries we use with 8-figure brands.

Psychological Triggers to Increase ARPU on Your DTC Store

After 4,000+ A/B tests across European DTC brands, we've stopped assuming social proof always works. 3 out of 4 social proof tests in our last study failed or went flat.

€51,463,611.31 in these A/B Test

The ultimate CRO blueprint for Shopify stores! €51,463,611.31 additional revenue backed by data.

15 Claude Resources to upgrade your Workflows

I built the Claude Resource Stack for CRO and e-Commerce Teams. 15 resources covering a specific task. Here's what they do 👇

The Claude CRO Employee

Claude plugs into CRO workflows Here's what it handles 👇

60+ A/B-Tests from 8-Figure Brands

We've run 4,000+ A/B tests over the last 7 years. We packaged the 60 best ones into one file. Here's what's inside 👇

€32,387,525.70 A/B-Tests Database

These A/B-Tests generated Millions in revenue (€32,387,525.70 to be exact) We’ve run 4,000+ A/B tests for Europe’s top Ecom brands.

Everything A/B Testing

This is our Notion with 100 documented A/B tests. Get the results from 4 DTC brands. Here's what won, lost, and why 👇

The Skincare Ecom Conversion Audit

Here is my Skincare CRO Checklist with 57 ideas to audit every page of your store. I put together this checklist and mapped the highest-impact checkpoints across every page of a skincare ecom funnel.

Funnel breakdown

Nothing Funnel Breakdown

Nothing’s online experience is a masterclass in design-led conversion for consumer tech. From homepage to PDP – every step is engineered to turn aesthetic curiosity into purchase intent.

Funnel breakdownvs

The North Face vs Moncler Funnel Breakdown

If you run an Ecom brand, this is a must-see. They aren’t just selling jackets —

106+ copy-paste A/B-Test ideas to Increase Revenue

106+ copy-paste A/B-Test ideas for e-commerce managers ↓ Built on 4,000+ A/B tests across 250+ European DTC brands.

CRO library for e-Commerce

18 CRO resources you can apply to your Shopify store. E-Commerce managers bookmark this and keep it forever.

The DRIP Tactic Effectiveness Matrix

We found that the same psychological tactic can add €187,610/month to one brand and actively destroy revenue for another. After 4,000+ A/B tests across 250+ European DTC brands, the pattern is clear:

Top 143 A/B-Tests MEGAFILE (2026 Edition)

142+ Top A/B-Tests from 7-,8- and 9-figure ecommerce brands (all run by us) All of them documented. All of them ours.

€23M+ in Anchoring & Price A/B Tests

Pricing psychology is one of the most untested part of DTC, and it's costing you millions. These 17 A/B tests on price display alone generated €23M+.

Funnel breakdown

ICRUSH Funnel Breakdown

The insider scaling strategies of ICRUSH. A ~~a~~ multi-million ~~euro~~ jewelry empire. ICRUSH built a crushing DTC in Europe-

Funnel breakdown

Levi's Funnel Breakdown

Levi's funnel is a CRO masterclass for heritage fashion brands & DTC retailers. From landing page to checkout - every step is designed to convert and retain. I turned it into a plug-and-play breakdown you can steal.

TOP 15 PDP Activewear

I broke down the product pages of the 15 best activewear brands in the world. Nike, Gymshark, Lululemon, Alo Yoga, and Adidas included.

Funnel breakdownvsvs

Adidas x Nike x Puma Funnel Breakdown

They're not just selling sneakers— —they're dominating digital commerce at scale.

Oceansapart Best 25 Revenue Uplift Results in 2025

€646K in Revenue Uplift for Oceansapart from 25 winning tests. We’ve run 4,000+ A/B tests for Europe’s top Ecom brands over the past 6 years.

Microsoft Clarity Guide for Fashion E-commerce

Fashion e-commerce friction it's emotional. And most brands are optimizing for the wrong thing entirely. Here's what I find almost every time:

283+ Proven ideas for e-Commerce Managers (Q4 Edition)

283+ proven CRO ideas for e-commerce managers. Q4 edition ↓ Built on 4,000+ A/B tests, 7 years of testing European DTC brands.

Swarovski & Pandora Funnel Breakdwown

If you run an Ecom brand, this is a must-see. They aren’t just iconic jewelry brands —

15+ Claude guides that put you ahead of 95% e-Commerce Managers

You have Claude open in a tab and use it like Google with better grammar. We wrote 15+ guides on running it as a CRO system instead:

The Open CRO Skills Ecosystem

I built an open CRO Skills ecosystem for Claude. 10 skills. Full list in the image.

A/B Testing Loop Engineering

I built this A/B Testing Loop Engineering for CRO teams. 3 pieces: real test data from 8-figure brands, 105 mobile checkpoints, and the Claude guide that ties it all together.

10 Gemini Prompts for PDP Optimization

I built a Gemini stack for PDP optimization. Here are 10 prompts that audit what's already on your product page 👇

Claude recently released Claude Skills

Claude recently released Skills. We refined 10 of them for CRO and they're free.

Funnel breakdown

PDPAOLA Funnel Breakdown

PDPAOLA's funnel is a masterclass for Fashion Ecom brands. From landing page to checkout, every step is designed to convert and retain.

151 CRO Optimizations for E-Commerce

This is probably one of our MOST underrated resource in 2026. What is it?

The GPT-5.4 Playbook for E-Commerce Managers

~~OpenAI just dropped a game-changer for the AI space.~~ ~~And 99% of e-Commerce managers are missing it.~~

The A/B Test Idea Starter Kit

This is our A/B testing Starter Kit for e-Commerce Managers. Built on 4,000+ A/B tests across 250+ European DTC brands.

22+ copy-paste Claude skills for e-Commerce Managers

22 copy-paste Claude skills for e-Commerce managers ↓ Built on 4,000+ A/B tests across 250+ European DTC brands.

300+ Landing Page Inspiration Playbook (2026)

300+ Landing pages...€500M+ in generated Ecom revenue. All from top 1% DTC brands like HelloFresh, SNOCKS & Giesswein.

These 52 Tests are responsible for over €17.2 Million

52+ A/B-Tests that actually made Millions (€17.2M to be exact) The ultimate CRO blueprint for e-commerce managers.

52 A/B Test Ideas to Increase Revenue

Most Ecom brands are losing revenue on tests they never run. We've run 4,000+ A/B-Tests across Europe's top D2C brands.

CRO resources for e-Commerce

14+ CRO resources you should bookmark. Ecom owners, take this Bundle (free) and keep it forever: from our internal library to yours.

Microsoft Clarity Guide for Fashion E-commerce

A Guide to Microsoft Clarity for Fashion E-commerce ↓ 7 patterns, from why fashion buyers freeze to what to measure 👇

30 A/B-Tests & €7M in Revenue

Link: <https://www.linkedin.com/feed/update/urn:li:activity:7333733852789501952/?updateEntityUrn=urn%3Ali%3Afs_updateV2%3A%28urn%3Ali%3Aactivity%3A7333733852789501952%2CFEED_DETAIL%2CEMPTY%2CDEFAULT%2Cfalse%29> -----

Funnel breakdown

UGG Funnel Breakdown

From landing page to checkout — every step is engineered to convert, reassure, and retain. I turned it into a you can actually use.

86+ Product Page Checks for e-commerce Managers

We built 86+ PDP audit checkpoints for e-commerce Managers ↓ The full checklist is organised in Airtable, covering:

Purelei Case Study

We added €3.7M to a €60M jewelry brand by fixing their product pages. Here's what we learned...

75 A/B-Tests from 8-Figure Brands MEGAFILE

We’ve run 4,000+ A/B tests for Europe’s top Ecom brands. Broken down 950+ funnels over the past 7 years.

30 A/B-Tests & €7,000,000 in Revenue

These A/B tests generated millions in revenue (€7M+ to be exact). We’ve run 4,000+ A/B tests across 250+ European DTC brands.

Urgency & Scarcity: what Ecom brands with €100M+ know that you don't

This is the framework behind €1.7M in conversion uplift zero extra ad spend. Urgency is the most overused and most misunderstood lever in Ecom CRO.

26 proven A/B-Tests Ideas

Here are 26 A/B-Tests Ideas Top 1% Brands Worldwide use to reduce their cart abandonment rate. 🛒💸 Every year $260 Billion is lost in recoverable abandoned carts in EU and US alone.

Funnel breakdownvs

ZARA & Bershka Funnel Breakdown

~~ZARA & Bershka win online with €10B+ in fast fashion sales.~~ ~~If you run a DTC brand, this is a must-see.~~

12 Claude Opus 5 Skills for e-Commerce Managers

Anthropic released Claude Opus 5 five days ago. We rebuilt 12 Skills for e-Commerce Managers. Here's what they do 👇

Claude CRO Assistant

Claude plugs into your CRO workflow. Here's what it handles 👇

A/B Test Calculator by DRIP

Bad statistical significance = shipping losing changes. We built a free tool so that never happens to you.

The Psychology of Scarcity & Urgency

CRO guide to use scarcity & urgency and add €1.7M+ in extra revenue \- Urgency banners that no one believes

Shopify Launches Everywhere Edition with 150 AI-Powered Commerce Updates

Shopify just dropped 150+ updates. Most Ecom managers will open it, and forget it by tomorrow.

Louis Vuitton vs Cartier Funnel Breakdown

Louis Vuitton & Cartier dominate luxury commerce with billion-dollar brand ecosystems. If you run an Ecom brand, this is a must-see.

Funnel breakdown

Ralph Lauren Funnel Breakdown

Ralph Lauren’s online store is a CRO masterclass for heritage & lifestyle brands. From landing page to checkout - every step is designed to convert and retain. I turned it into a plug-and-play breakdown you can actually use.

Claude Fable 5 and Claude Mythos 5

Claude Fable 5 dropped two days ago. We built 5 prompts for e-Commerce managers. Here's what they do 👇

75 copy-paste Claude skills for e-Commerce founders

75 copy-paste Claude skills for e-Commerce founders ↓ Built on 4,000+ A/B tests across 250+ European DTC brands.

€100M+ in A/B tests with this Rapid Testing Protocol

This base runs $100M+ in A/B tests. Here’s how it drives results and how you can use it too:

30 A/B-Tests & €7,000,000 in Revenue

These A/B tests generated millions in revenue (€7M+ to be exact). We’ve run 4,000+ A/B tests across 250+ European DTC brands.

The Hotjar Research Stack

You installed Hotjar, watched a few recordings and called it Research. That's costing you nearly half your potential test winners.

Funnel breakdown

25+ Landing Page's

25+ Landing Pages from growing brands in the US and UK ⚡ that actually made Millions (in Profit) Landing Pages are absolutely 𝗖𝗥𝗨𝗦𝗛𝗜𝗡𝗚 in the Ecom space...

CRO & A/B Testing Resource Bundle + AI Resources

I built a Claude stack for CRO & A/B testing. 4 pieces: the Claude Fable 5 Skills, real test data from 9-figure brands, the checkpoints behind every audit, and the setup that makes it all trackable.

Funnel breakdownvs

Aritzia & Sézane Funnel Breakdown

Sézane & Aritzia generate $3.2B in combined revenue. Both built empires on desire, identity, and restraint. If you run an Ecom brand, this is a must-see.

The Psychology of Pricing (Insights on Pricing Psychology)

10 pricing psychology tactics to run A/B tests that generate €100K+/month in extra revenue. \- Discounts that kill your brand perception

Funnel breakdown

Zimmermann Funnel Breakdown

Zimmermann's funnel is a CRO masterclass for ultra-premium womenswear brands. A €1B+ business that turns editorial aesthetics into full-price conversions.

Claude CRO Agents For E-commerce Growth

I built a CRO system pipeline for E-commerce Growth. 5 Claude agents covering a specific job: Full breakdown with activation prompts.

Top 10 Shoe Homepages

I’ve broken down 800+ e-commerce funnels over the last 6 years. Run 2,500+ A/B tests per year.

Livefresh Case Study

We've done CRO for over 250 top 1% brands worldwide. Why do we keep doing it?

Valentine's Day E-Commerce CRO Checklist

Here are 75 proven ideas for Fashion Ecom brands to increase conversions by 2-5%. If you sell fashion online, don't miss this.

12 Claude Skills for CRO Managers (by Claude Opus 4.8)

Claude Opus 4.8 dropped back in May 2026. Here's 12 CRO Skills for it 👇

23 Black Friday Promotion Ideas to Boost Sales (2026)

23 Black Friday promotion ideas for DTC brands targeting €100K+/month in extra revenue in 2026. \- Sitewide discounts that eat into your margins

The Psychology of Pricing (Pricing Psychology)

10 pricing psychology tactics to run A/B tests that generate €100K+/month in extra revenue. \- Discounts that kill your brand perception

50+ proven A/B Test Ideas to Increase your Revenue

Most E-commerce brands are losing revenue on tests they never run. We've run 4,000+ A/B-Tests across Europe's top D2C brands.

Funnel breakdown

Nintendo Funnel Breakdown

~~Nintendo’s funnel is a CRO masterclass for entertainment brands at global scale.~~ ~~From homepage to checkout—every step is engineered to spark desire, guide discovery, and convert curiosity into purchase.~~

€265,480.43 in proven CRO ideas

15 A/B tests that broke the 'Add More, Convert More' rule. Here's what happened: €265,480.43 in extra revenue.

Funnel breakdownvs

Nike & Patagonia Funnel Breakdowns

Nike & Patagonia win online with $9.6B+ in sales. If you run an Ecom brand, this is a must-see.

100+ (free) A/B Tests from 8-Figure Brands

We've run 4,000+ A/B tests over the last 7 years. We combined 100+ of the best ones in this file. Here's what's inside 👇

30 A/B-Tests & €7M in Revenue

These A/B-Tests generated Millions in revenue (€7M+ to be exact) See what worked - before your competitors do.

Claude CRO Manager Assistant

Claude plugs into CRO workflows Here's what it handles 👇

Funnel breakdown

Starlink Funnel Breakdown

Starlink’s online funnel is a CRO masterclass for hardware & infrastructure brands. From landing page to checkout – every step is engineered to convert high-intent buyers.

Funnel breakdown

Funnels from €100M+ e-commerce Brands to study before BFCM

BFCM will bring the traffic, but your funnel decides how much of it turns into revenue. Here's 8 complete funnel breakdowns for e-commerce managers (2026 edition)

60+ A/B-Tests from 8-Figure E-commerce Brands

60+ A/B-Tests that actually made Millions for KICKZ, Hoffmann and OCEANSAPART. The plug-and-play CRO blueprint for e-commerce managers.

300+ High-Converting Landing Pages

We’ve generated over €500M in Ecom revenue for Europe’s top 1% D2C brands. If you run an E-commerce this is a must-see.

60+ A/B Test Megafile copy

We’ve run 4,000+ A/B tests for Europe’s top Ecom brands. In the past 6 years, we’ve optimized online shops for DTC brands

A/B-Test Ideas to Boost Store AOV

We've run 4,000+ A/B tests across 250 European DTC brands. Most test ideas don't move the needle when it comes to AOV.

Ecom Bundle of January

Ecom owners, take this (free) and have it forever. I've put together the essentials to optimize your Ecom website.

The Complete Guide to Conversion Rate Optimization

This is our complete guide to Conversion Rate Optimization. Everything we learned from 4,000+ experiments and €500M+ in tested revenue.

How the top 1% of Shopify operators are using Claude in 2026

How the top 1% of e-Commerce managers are using Claude in 2026. 12 Skills, zero setup time 👇

Funnel breakdown

Tommy Hilfiger Funnel Breakdown

The insider scaling strategies of Tommy Hilfiger. A $9B+ global Ecom brand. In 2024, Tommy Hilfiger generated over $9 billion in annual revenue-

€7.8M+ in A/B Test Wins

<https://airtable.com/app6AiAwoII1xm8C0/tblSxeLHhXQgiTBnE/viwiKZn46922B48g4/recxr6paJUuMvH4AW?blocks=hide&date=2025-10-19&mode=month> The ultimate CRO blueprint for Shopify stores!

Ecom Essentials Framework

Flow We broke down 850+ funnels in 6 years. Here's what we learned...

Funnel breakdown

Black Diamond Funnel Breakdown

Black Diamond's funnel is a CRO masterclass for technical outdoor brands. From landing page to checkout - every step is designed to convert and retain. I turned it into a plug-and-play breakdown you can actually use.

When ecom brands ignore A/B-Testing for Conversion Rate Optimization

This is the math behind €150M in additional client revenue and zero extra ad spend. Most brands miss the growth because they can't see past month one.

AI Claude Prompt Library for Ecom Managers

There's a cheat code for CRO teams using Claude. Most people don't know it exists. It's called a Prompt Library.

MOFU / The €500M Framework for Luxury Conversion Optimization

Your countdown timers are killing luxury conversions. We tested this across €80M+ brands. Average result: -3.2% CR.

DRIP Growth Protocol

We've spend the last 6 yeats, optimizing 250+ e-commerce funnels and used these exact methods to generate €500M+ for €100M–€1B DTC brands. All through systematic A/B testing and CRO without spending more ad spend.

10 Claude Skills for e-Commerce Managers

Claude Skills dropped in January. I built 10 for e-Commerce managers. A Skill is a markdown file.

Funnel breakdown

BREEZE Funnel Breakdown

~~How does a fashion brand with "low hype" generate thousands of orders?~~ ~~28,000+ verified reviews. Premium products. Value pricing. Zero viral campaigns.~~

Ultimate Q4 Cheatsheet for e-Commerce Managers

Ultimate Q4 E-Commerce Cheatsheet 89+ copy-paste CRO optimization ideas for e-commerce managers ↓

Friction Points added €2.1M in revenue for a client

We made €2.1M in revenue for a client using this CRO framework. Spoiler: It’s better than a sales funnel.

20+ Home & Lifestyle Tech Landing Pages

20+ Home & Lifestyle Tech Landing Pages from brands that are actually converting in 2026. Landing pages are 𝗗𝗢𝗠𝗜𝗡𝗔𝗧𝗜𝗡𝗚 the Ecom space.

12 Claude Skills 2.0 for eCommerce Managers

Claude released Skills 2.0 two months ago. We built 12 for eCommerce managers. Here's what they do 👇

How to get your products recommended in AI

ChatGPT can now recommend your Shopify products to 700M+ weekly shoppers. And most DTC brands have no idea their catalog is already live there.

93+ A/B Test Ideas for e-Commerce Managers

93 CRO checkpoints for e-commerce managers (FREE edition) ↓ Find new opportunities across your product pages, collection pages, and checkout.

44+ A/B-Tests for e-Commerce Managers (Q3 Edition)

44+ copy-paste A/B tests for Shopify e-commerce managers ↓ Built on 4,000+ A/B tests across 250+ European DTC brands.

Funnel breakdownvsvs

Nike x SALOMON x On Running Funnel Breakdown

Nike, SALOMON & On Running win online with $51.5B in sales If you run an Ecom brand, this is a must-see.

Funnel breakdownvs

O'Neill x Salomon Funnel Breakdown

O’Neill & Salomon win online by turning outdoor culture into commerce. If you run an Ecom brand, this is a must-see.

The Claude Playbook McKinsey charges $2,000,000 for (in 2026)

I turned McKinsey's $2,000,000 frameworks into 14 AI Skills 🔥 McKinsey makes $16B/year. Not because every consultant is a genius.

50+ Revenue leaks we found in these $100,000,000+ Brands

We’ve run 4,000+ A/B tests for Europe’s top Ecom brands. Broken down 850+ funnels over the past 7 years.

€260.4K Extra Revenue in Mobile A/B Tests

We generated €260.4K in extra revenue with these 15 mobile A/B-Tests across 3 clients. And I'm letting you steal them. We've run 4,000+ A/B tests, optimizing conversion rates for Europe's top 1% DTC brands.

n8n Automation: DRIP Advanced Google Analytics MCP

14 minutes to master Google Analytics. Turn any GA4 question into a simple conversation. GA4 isn't complicated. Your workflow is.

Top A/B Tests from 2025 (MEGAFILE)

We’ve generated €500M+ in Ecom revenue over the past 6 years. Run 4,000+ A/B tests for Europe’s top Ecom brands.

How Fashion E-Com Brands Go From 1.5% CR To 4% In 6 Months (Fabi's account)

I just released a full Google Doc showing how Ecom Brands go from 1.5% to 4% conversion rates in 6 months (+266% revenue). This isn’t theory.

Mobile CRO Audit for Shopify

Ecom owners: take this (free) and have it forever. 100+ CRO optimizations you can apply to your Shopify store.

The Full CLAUDE CRO Agent Team by DRIP Agency

The Claude AI CRO Team just dropped 👇 A full Team of A/B Testing Agents for Free

E-commerce Optimisation Frameworks

We broke down 850+ funnels in 6 years. Here's what we learned... Most Ecom owners optimize in the dark.

Funnel breakdown

COS Funnel Breakdown

COS's funnel is a CRO masterclass for minimalist premium brands. From landing page to checkout,

The Real Reason your PDPs don’t convert

Your product page gets 8 seconds. That's how long visitors decide whether to stay or leave before they've read a single word of your copy.

Meet my Claude Skills fro CRO & A/B-Testing

My entire CRO & A/B-testing Claude skills library is now FREE. 54 skills you can clone in 60 seconds:

45+ copy-paste A/B-Test ideas for e-commerce Managers

45+ A/B test ideas with hypotheses, psychological mechanisms and predicted win rates. A practical testing library for e-commerce managers ↓

Ecom Essentials Bundle Q2

Ecom owners, take this (free) and have it forever. I just bundled together some of the most valuable CRO, A/B testing, AI, analytics, checkout, PDP, and funnel breakdown resources we’ve shared this quarter.

Oceansapart Case Study

We ran 35 A/B tests for one brand. Here's what we learned... Ecom owners don't know what's killing their conversions.

Funnel breakdownvs

SALOMON & ON Running Funnel Breakdown

SALOMON & ON Running win online with $6B+ in sales. If you run an Ecom brand, this is a must-see.

Q3 E-commerce Audit Checklist

Q3 E-Commerce Audit Checklist 479+ copy-paste CRO optimization ideas for e-commerce managers ↓

Top 10 Jewelry Homepages Breakdown

~~Tiffany, Cartier, and Pandora generated €100M+ last year.~~ ~~Their secret? A homepage that actually sells.~~

DIOR & Louis Vuitton

Dior & Louis Vuitton win online with €30B+ in sales. If you run an Ecom brand, this is a must-see.

The Ultimate 49-Points Landing page Checklist

I just released a 49-point landing page checklist to help you generate more revenue from your existing traffic. From the promise in your ad to the final click on your form.

The CRO Bundle: 10 Claude Skills + 5 AI Agents

I built the complete Claude CRO Stack for DTC brands. 10 Claude Skills + 5 CRO Agents in one Notion. Here's what's inside 👇

Funnel breakdownvs

OPI & Essie Funnel Breakdown

~~Essie & OPI dominate nail polish with €800M+ in combined online sales.~~ ~~If you're running a beauty or cosmetics brand in 2025, you need to study these two.~~

54 A/B Test Ideas from 8+ Figure Brands

~~These A/B tests generated €150M+ in revenue~~ ~~See what worked - before your competitors do.~~

Conversion Psychology Playbook

How we generated €2.87M for one of our clients with this Psychology Playbook (Spoiler: It's not about Ads or Funnels)

Funnel breakdownvs

Whoop & plunge.de Funnel Breakdown

Whoop & Plunge win online with $600M+ in sales. If you run an Ecom brand, this is a must-see.

Funnel breakdown

Zalando Funnel Breakdown

From homepage to checkout—every step is engineered to guide, convert, and cross-sell. I broke it down into a you can actually implement.

e-Commerce Essentials Bundle of July 2026

I built the July's Conversion Bundle for e-Commerce Managers. 25+ resources covering every stage of CRO. Here's what they do 👇

Keychron & GMK Funnel Breakdown

~~Together, GMK and Keychron represent ~$90M+ in keyboard revenue — built two completely opposite ways.~~ ~~I went deep into both brands to see how they:~~

How do I make sure my copy speaks to the primal Ooga Booga brain in E-commerce.

We generated over $500,000,000 extra revenue for our Ecom clients. What made the difference?

Ecom Essentials Bundle of August 2026

I'm giving away 25+ eCommerce resources to increase your conversion. For FREE!

151 CRO Optimizations for E-Commerce Managers

This is probably one of our MOST underrated resource in 2026. What is it?

200+ Landing Page Inspiration Playbook

200+ Landing pages...€250M+ in generated Ecom revenue. All from top 1% DTC brands like HelloFresh, SNOCKS & Giesswein.

Claude + Airtable Automation

Most CRO teams spend more time documenting tests than running them. I built a workflow that interprets every A/B test automatically.

101+ Proven CRO Ideas for e-commerce Managers (before BFCM)

101+ proven CRO ideas for e-commerce managers (before BFCM) ↓ If your shop is doing €100k+ a month, you don’t need another list of “best practices.” You need to know which ideas are most likely to win.

The Ultimate Conversion Psychology Playbook (2026)

The Conversion Psychology Playbook for e-commerce managers ↓ Understand what drives your customers’ decisions (and turn those insights into tests.)

Claude Skills Every Ecom Manager Should Use

I built 10 Claude Skills for Ecom managers. Each one gives Claude a specific CRO framework to follow. Upload the file once, and it follows that process every time.

SNOCKS Top 25 A/B-Tests from 2025 (MEGAFILE)

~~25 A/B Tests from SNOCKS (€100M+ Brand) proven by us. ~~ ~~I share the complete testing strategy behind Germany's fastest-growing basics brand.~~

567 CRO Ideas for your Shopify Store

Here's the swipe file the top 1% of CRO managers actually work from. 567 ideas in one Figma file 👇

KICKZ Case Study

~~We increased a clients conversion rate from 0.59% to 1.9% in 1 Year~~ ~~I just wrote down the exact process on how we did it.~~

Funnel breakdown

Fred Perry Funnel Breakdown

Fred Perry's funnel is a CRO masterclass for premium lifestyle & sportswear brands. From landing page to checkout - every step is designed to convert and retain. I turned it into a plug-and-play breakdown you can actually use.

Funnel breakdown

Asphaltgold Funnel Breakdown

Asphaltgold does €20M+ in sneaker revenue. But their funnel has 2 high-priority opportunities costing them $$$

Funnel breakdown

KitchenAid Funnel Breakdown

KitchenAid's funnel is a CRO masterclass for Ecom brands. From landing page to checkout - every step is designed to convert and retain.

🛍️ Black Friday Cyber Monday E-Commerce CRO Checklist

53+ copy-paste Black Friday CRO checkpoints for e-commerce managers ↓ Built on 7 years and 4,000+ A/B tests with European DTC brands.

Oceansapart Case Study

We helped Oceansapart add €323,923/month to their revenue in just 6 months. When Snocks acquired Oceansapart in November 2024, they faced:

10 Claude Skills built for CRO Managers

Claude recently released Skills. We refined 10 of them for CRO and they're free.

Funnel breakdownvs

MyProtein & ESN Funnel Breakdown

MyProtein & ESN win online with $2.1B+ in sales. If you run an Ecom brand, this is a must-see.

€170K in A/B Tests Lost to Cognitive Load

Minus €170K in combined loss during the test periods. These tests added information, broke a familiar format, or introduced a new decision point.

12 Claude Skills Every Ecom Manager Should Use

Claude Skills dropped five months ago. We rebuilt 12 for e-Commerce managers. Here's what they do 👇

A/B Test Megafile

We’ve run 4,000+ A/B tests for Europe’s top Ecom brands. In the past 6 years, we’ve optimized online shops for DTC brands

Black Friday Cyber Monday Checklist

Black Friday is 52 days away. Use this CRO checklist to prepare your store for BF/CM.

Claude Projects Setup for Ecom Teams

Most ecom teams use Claude like Google. Open a new tab. Type a question. Get a generic answer. Close it.

These 18 A/B Tests generated €4.728.926,52

18 A/B Tests that generated Millions (€4.728.926,52 to be exact) And we’re allowing you to steal them...

Claude Skills built for Shopify

12 Claude Skills that turn a blank chat into a Shopify CRO analyst. I'm sharing all of them for free.

Claude Framework (5 Claude Resources)

I'm giving away 5 Claude docs that replace manual work across your Ecom stack. Claude changed everything.

MOFU / Friction Points

This CRO framework generated €2.1M in additional revenue for a client. (And it takes only 4 hours to implement the first changes) I've just put together a 16-page guide explaining:

€70K in Split Results: Desktop vs. Mobile

We generated €70K/month but not one of the 15 tests was a clean winner across all devices. Each test won on mobile and lost on desktop, or the other way around.

AI Resources for e-Commerce in 2026

I built the AI Resources for e-Commerce Framework. 14 resources. Each one covering a specific use case. Here's what's inside 👇

Funnel breakdown

Rimowa Funnel Breakdown

RIMOWA’s funnel is a CRO masterclass for premium travel brands. From landing page to checkout – every step is engineered to elevate perception and justify price.

Luxury Consumer Psychology Report

If you manage a luxury brand you need to see this. Cognitive ease is killing luxury conversion rates. Here's the data.

200+ Top 1% DTC Landing Pages

200+ Landing pages...€250M+ in generated Ecom revenue. All from top 1% DTC brands like HelloFresh, SNOCKS & Giesswein.

Claude builds Google and Meta Ads dashboards now

Claude builds Google and Meta Ads dashboards now Here's what that actually looks like 👇

Loewe Funnel Breakdown

Loewe’s funnel is a CRO masterclass for modern luxury brands. From landing page to checkout — every step is engineered to elevate desire and justify premium pricing.

9 Claude workflows for CRO & e-Commerce

9 Claude workflows ~~you can run weekly~~ for CRO & e-Commerce Ecom owners, grab this (FREE) and keep it forever.

The Customer Journey Audit

We just launched our full customer journey CRO System. 135+ checkpoints you can apply now to your Shopify store.

Claude Cowork is a Game-Changer

🚨 BREAKING: Claude Cowork was dropped - and it's a Game-Changer. This changes everything for e-Commerce teams.

Funnel breakdownvs

Birkenstock x Crocs Funnel Breakdown

If you run an Ecom brand, this is a must-see. They aren’t just footwear brands —

Funnel breakdown

Orovivo Funnel Breakdown

~~The insider scaling strategies of Orovivo. A premium jewelry brand scaling across Europe.~~ ~~Orovivo is building a modern jewelry empire-~~

Funnel breakdownvs

Qatar Airways & Emirates Funnel Breakdown

Qatar Airways & Emirates dominate online performance with multi-billion dollar booking machines. If you run an Ecom brand, this is a must-see.

Ecom Bundle of December

~~Ecom owners, take this (free) before the year ends.~~ ~~Everything we shipped in December - your complete year-end optimization stack.~~

Funnel breakdown

Salomon, Hoka, Nike, Adidas Funnel Breakdowns

Nike, Salomon, Hoka & adidas dominate online performance with multi-billion dollar DTC machines. If you run an Ecom brand, this is a must-see.

Cartier’s 150 years of mastery Playbook

I just released a full Google doc showing how Cartier’s 150 years of mastery can be copied in 5 minutes. While working with 7-9 figure jewelry brands to optimize their funnels.

OpenAI just dropped ChatGPT‑5.6 Sol

OpenAI just dropped ChatGPT-5.6 Sol 7 CRO workflows it now runs for you 👇

The psychology of pricing

10 pricing psychology tactics to run A/B tests that generate €100K+/month in extra revenue. \- Discounts that kill your brand perception

The Claude CRO Employee

Claude plugs into CRO workflows Here's what it handles 👇

Claude Skill for Meta + Google Ads Teams

The Claude setup that connects your ad performance to your A/B test results in one workflow. Every day your ads are sending traffic to a losing variant is a day you're paying to confirm what you already know doesn't work.

30 A/B Tests & €84M in Revenue (A/B Test MEGAFILE)

These 30+ A/B Tests generated Millions in revenue (€84,937,328.27 to be exact) The plug-and-play CRO blueprint for e-commerce managers.

Cartier's 150 Years Of Luxury CRO in 5 minutes

I just released a full Google doc showing how Cartier’s 150 years of mastery can be copied in 5 minutes. While working with 7-9 figure jewelry brands to optimize their funnels.

Claude Skills for CRO & E-commerce Managers

We built our own CRO system with Claude Opus 4.7. 22 Skills for CRO & e-Commerce managers. Here's what they do 👇

Funnel breakdown

Glossier Funnel Breakdown

Glossier built a $1.8B brand by letting their customers do the selling. From landing page to checkout, every step is engineered to feel like a friend recommending skincare.

Funnel breakdownvs

Nike & ON Running Funnel Breakdown

Nike & ON Running win online with $8B+ in sales. If you run an Ecom brand, this is a must-see.

Here are 113+ Original A/B Tests that generated €187.658.894,19

113+ Original A/B Test ideas that actually made Millions (€187.658.894,19 to be exact) The ultimate CRO blueprint for e-commerce managers.

75+ A/B-Tests from $100,000,000 e-Commerce Brands

We’ve run 4,000+ A/B tests for Europe’s top Ecom brands. Broken down 950+ funnels over the past 7 years.

50+ Subscription Landing pages

50+ subscription landing pages from the top 1% of DTC brands. Health, nutrition, beauty and lifestyle: the subscription verticals with the highest conversion stakes.

Funnel breakdown

Top 15 Activewear PDPs from Leading Brands

I broke down the product pages of the 15 best activewear brands in the world. Nike, Gymshark, Lululemon, Alo Yoga, and Adidas included.

BLACKROLL Case Study (Fabi's account)

We broke down 800+ funnels in 6 years. Here's what we learned... Ecom owners don't know what a good funnel looks like.

€7M in Revenue with these A/B-Tests

These A/B-Tests generated €7M+ in revenue. I am sharing 30 of our most successful ones. These are the exact tests we ran for Europe's top DTC brands and what happened after.