The Black Friday CRO Audit (2026 edition)
250 CRO Checkpoints for e-commerce Managers to review before BFCM ↓ Your Black Friday offer is ready. Is the rest of your store? I’ve put together 250 checkpoints to help you prepare for Black Friday.
Get the free copy
Answer five quick questions and the link is yours.
Step 1
Step 2
Step 3
Step 4
Step 5
What's your email address?
What you get
What’s inside:
1/ Site performance & speed
Review load testing, image compression, and third-party scripts to prepare your store for peak traffic.
2/ Inventory & logistics
Check stock forecasts, shipping capacity, and how you communicate sold-out products to shoppers.
3/ Pricing & offers
Review discount margins, bundle pricing, and offer consistency across your website, ads, and emails.
4/ Landing pages & product pages
Review mobile layouts, sale badges, promotional messaging, and stock availability indicators.
5/ Cart & checkout
Check payment methods, discount codes, and cart persistence. Test whether customers can complete their purchase under peak load.
...and more!
The full checklist is organized in Airtable. Use it to identify gaps and prioritize what needs attention before Black Friday.
Then turn the opportunities that need validation into hypotheses worth testing.
We built one of the largest A/B test databases in e-commerce: 4.3 million tests from 151,000 shops, since 2011.
On top of it we built our own testing tool, Apex.
Apex tells you which test wins before you build it, and runs your whole testing program in one place.
WANT THE FULL CHECKLIST?
Good to know
Free. Five quick questions, then it's yours.
Not sure where your shop leaks? Book a call and we'll tell you where the money gets lost and what to test first.
Keep reading
More resources
How we built the genome
Where the tests in the genome come from and how Apex learns from them.
Get the guideUrgency & Scarcity: what Ecom brands with €100M+ know that you don't
This is the framework behind €1.7M in conversion uplift zero extra ad spend. I see this on almost every audit of 7–9 figure brands:
Get the guideEcom Optimization Framework
We broke down 850+ funnels in 6 years. Here's what we learned... Most Ecom owners optimize in the dark.
Get the guide
Spend the same on ads.
Make more from them.
Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.
30 minutes, and you'll know exactly where your shop stands.