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A/B test ideas

101+ Proven CRO Ideas for e-commerce Managers (before BFCM)

101+ proven CRO ideas for e-commerce managers (before BFCM) ↓ If your shop is doing €100k+ a month, you don’t need another list of “best practices.” You need to know which ideas are most likely to win. Here’s a preview of what’s inside:

General CRO
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101+ Proven CRO Ideas for e-commerce Managers (before BFCM)

What's inside

What you get

Savings shoppers can understand

Euro savings vs. percentages. Original vs. sale prices. “Best Deal” badges.

Bundles that are easier to buy

Beside product variants. Grouped clearly in the cart.

Shipping messages that answer the next question

Adapted to the product price.

Urgency closer to the purchase decision

Inside the cart. Below Add to Cart. On final-sale variants.

Small details worth challenging

Sale names, badge colors and category icons.

...and more. All in one Figma file.

What should you test first? That’s where Apex comes in.

We built one of the largest A/B test databases in e-commerce: 4.3 million tests from 151,000 shops, since 2011.

On top of it we built our own testing tool, Apex.

Apex tells you which test wins before you build it, and runs your whole testing program in one place.

𝗪𝗔𝗡𝗧 𝗧𝗛𝗘 𝗪𝗛𝗜𝗧𝗘𝗣𝗔𝗣𝗘𝗥?

1\. Comment “BFCM”

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Not sure where your shop leaks?

Book a call and we'll tell you where the money gets lost and what to test first.

See if your shop is a fit

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The CRO agency behind 250+ of the world's leading online businesses

Whether high-growth startups or global leaders in e-commerce, travel, insurance, or retail, we consistently drive measurable revenue increases.

Strauss
Koro
Sunday Natural
The Body Shop
Grover
Hello Fresh
Natural Elements
AG1
Bluebrixx
Woom
Hornbach
Tourlane
Congstar
Holy
Junglück
PV
Wunschgutschein
Motel A Mino
Mofakult
Bruna
Buah
Waterdrop
Purelei
Giesswein
Schiesser
Livefresh
Blackroll
The Female Company
Ryzon
1 Kom Ma 5
Kickz
Horizn Studios
Seeberger
Luca Faloni
Priwatt
T1tan
Snocks
Plantura
NatureHeart
Zahnheld
Jumbo
Ironmaxx
NKM
Oceansapart
Omhu
Send a Friend
Fitjeans
BGA
DRIP and Apex

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Book a call with the team and tell us about your shop. We'll talk through where it stands, where you want it to go, and how we'd get you there. If working with us isn't the best return on your money, we'd tell you rather than take it.

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30 minutes, and you'll know exactly where your shop stands.

The Newsletter Read by Employees from Brands like

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Join 17,000+ Ecom founders turning CRO insights into revenue

Trusted by 250+ brands

  • Strauss
  • Koro
  • Sunday Natural
  • The Body Shop
  • Grover
  • Hello Fresh
  • Natural Elements
  • AG1
  • Bluebrixx
  • Woom
  • Hornbach
  • Tourlane
  • Congstar
  • Holy
  • Junglück
  • PV
  • Wunschgutschein
  • Motel A Mino
  • Ryzon
  • Kickz
  • The Female Company
  • Livefresh
  • Schiesser
  • Horizn Studios
  • Seeberger
  • Luca Faloni
  • Zahnheld
  • Snocks
  • Bruna
  • NatureHeart
  • Priwatt
  • Jumbo
  • NKM
  • Oceansapart
  • Omhu
  • Blackroll
  • 1 Kom Ma 5
  • Purelei
  • Giesswein
  • T1tan
  • Buah
  • Ironmaxx
  • Waterdrop
  • Send a Friend
  • Fitjeans
  • Mofakult
  • Plantura
  • BGA
  • Coop
DRIP

Prediction-based experimentation for online shops from €100k a month.

See if your shop is a fit

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