Ridge Funnel Breakdown
Ridge’s funnel is a CRO masterclass for performance-driven brands. From landing page to checkout every step is engineered to remove friction, increase AOV, and justify premium utility. I turned it into a plug-and-play breakdown you can actually use.
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What you get
This is going to be available for purchase for $49 -
but for the next 48 hours, you can get it 100% FREE.
Here’s what’s inside:
Built in Figma so you can drag, drop, and customize in minutes
How they use modular product systems to increase average order value
The PDP structure that blends utility, trust signals & social proof into conversion
How they balance performance messaging with premium design
Cart and checkout flows engineered for upsells, bundles, and fast completion
This isn’t just a “clean DTC site.”
It’s a conversion machine built on value stacking, frictionless UX & engineered trust.
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Free. Five quick questions, then it's yours.
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30 minutes, and you'll know exactly where your shop stands.